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7.5 Tog King Size Duvet

Maybe

Returns run at only 0.6% of orders. But the average product has 9,707 reviews to catch up to, so 7.5 Tog King Size Duvet is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£186K/yr128K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
46%top-5 click share · 14 brands · 19 sellers

Flapen Score

7.5 Tog King Size Duvet against its category

The dotted line is the Home & Garden average. Past it, 7.5 Tog King Size Duvet is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7.5 Tog King Size Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 7.5 Tog King Size Duvet 128K times last year and spent an estimated £186K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
8.8%
Market size, estimated
£186Ka year
Peak month
May2.7× the quietest month
Top search term
7.5 tog king size duvet56K searches a year

02 · Price

A sale here is worth £16.56.

Listings sell for £16.56 on average, from £9.02 to £30.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £16.56 that is £2K to £4K a year per listing.

Average price
£16.56inside the $15 to $100 sweet spot
Price range
£9.02–£30.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #27 within Home Textiles. It carries 9,707 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
26%
Out of stock, average day
6.5%
Average rank
#27in Home Textiles
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,707per listing
Listings tracked
34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top 7.5 Tog King Size Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

19

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

16%

  • Silentnight26%
  • Slumberdown21%
  • Utopia Bedding13%
  • Quality Beddings11%
  • Linens Limited11%
  • GG GONZALO GRACIA4%
  • Open — no brand owns it (8 brands, 16%)

Demand

7.5 Tog King Size Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Search terms

Top 7.5 Tog King Size Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 7.5 tog king size duvet56K/yr
  • king size duvet 7.5 tog23K/yr
  • 7.5 tog super king size duvet10K/yr
  • duvet king size 7.5 tog8K/yr
  • kingsize duvet 7.5 tog7K/yr
  • super king duvet 7.5 tog9K/yr
  • superking duvet 7.5 tog6K/yr
  • king size quilt 7.5 tog5K/yr
  • 7 tog duvet king size4K/yr

Reviews and returns

What reviews say buyers love and hate about 7.5 Tog King Size Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%

Rubbish Product

Cheap quality

Not great quality

Thickness9%−0.04

thin

Much thinner than I thought it would be

Doesnt seem half as thick as the others. same tog

Value For Money8%+0.92

expensive than it is

Definitely not worth even half the price

Not value for money just cheap

Warmth5%+1.58

Not exactly cool Not exactly cool find it keeps the heat in whilst being a lightweight duvet

Too warm for summer

Material Quality5%−0.03

Poor material

plastics and cheap

The material is like teabag material everytime I move it makes a noise

Love

Quality-Overall27%

Excellent quality

Good quality, great for guests bedroom

Good quality for all year round

Value For Money18%+0.92

Very affordable

Excellent value for money

Great value

Warmth13%+1.58

Soft and warm

It provides noticeable warmth

Keeps me warm, and also cool

Weight Light9%

lightweight duvet for warmer nights

not too heavy or light

Perfect light weight

Comfort-Overall6%+0.82

Really comfortable

Very luxurious

Quilt comfy not too dear

Return

0.6% Return rate 54% Fixable by listing

Size-Overall43%▆█▇▇▇▇
Quality-Overall12%▃▆▆▇▇█

Rubbish Product

Cheap quality

Not great quality

Material Quality7%▄▅▅▆█▅

Poor material

plastics and cheap

The material is like teabag material everytime I move it makes a noise

Thin5%█▂▃▂▃▂
Stitch/Finish/Polish4%▃▂█▂▄▇

the stitch work on it is very poor quality its white

the stitching is burst

the stitching has failed on both of them

FAQ

Common 7.5 Tog King Size Duvet questions

Answered from the same tracked data.