7.5 tog king size duvet
Worth a lookShows low returns (0.6%), but a deep review moat (9,707 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.56avg listing price — sweet spot $15–$100
Price range
Good£9.02–£30.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£186K£186K/yr · 128K searches
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,706.74avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, 7.5 tog king size duvet is a £186K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
7.5 tog king size duvet market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £132K–£166K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 26%
- Sponsored
- 88%
- Out of stock
- 6.5%
- Avg brand age
- 50 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
19
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
16%
- Silentnight26%
- Slumberdown21%
- Utopia Bedding13%
- Quality Beddings11%
- Linens Limited11%
- GG GONZALO GRACIA4%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.7×
Top 7.5 tog king size duvet search terms
- 7.5 tog king size duvet56K/yr
- king size duvet 7.5 tog23K/yr
- 7.5 tog super king size duvet10K/yr
- duvet king size 7.5 tog8K/yr
- kingsize duvet 7.5 tog7K/yr
- super king duvet 7.5 tog9K/yr
- superking duvet 7.5 tog6K/yr
- king size quilt 7.5 tog5K/yr
- 7 tog duvet king size4K/yr
Top 7.5 tog king size duvet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slumberdown Cool Summer Nights 7.5 Tog King Size Duvet - Lightweight & Breathable UK Made King Size Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (225 x 220cm)
Slumberdown£15.954.5★1,261 rev
Silentnight Deep Sleep 7.5 Tog King Duvet - Mid Lightweight Summer Duvet Quilt Comfy Breathable Ideal for Spring Summer & Autumn - Hypoallergenic and Machine Washable - 225x220cm - King Size
Silentnight£20.514.7★21,571 rev
Quality Beddings King Duvet 7.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
Quality Beddings£12.734.2★135 rev
Utopia Bedding Coverless King Size Duvet 7.5 Tog All Season Comforter White
Utopia Bedding£13.144.6★1,058 rev
Silentnight Anti Allergy Single Duvet 7.5 Tog - All Year Round Quilt Duvet Anti-Bacterial and Machine Washable with Allergy UK Approved Anti Allergy Fibres - Single Bed
Silentnight£16.104.6★25,258 rev
Newest
by launch date
Slumberdown Anti Allergy King Size Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable King Quilt (225 x 220cm)
Slumberdown£16.8653,320 rev
Slumberdown Anti Allergy Super King Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Quilt (260 x 220cm)
Slumberdown£17.4053,320 rev
Quality Beddings Super King Duvet 7.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Super King 260x220cm)
Quality Beddings£14.47135 rev
Linens Limited Single Duvet 7.5 Tog Made in the UK Feels Like Down Luxurious Quilt Soft and Comfy Ultra-Fine Siliconised Hollowfibre Machine Washable (White)
Linens Limited£14.67368 rev
Linens Limited King Size Duvet 7.5 Tog Made in the UK Feels Like Down Luxurious Quilt Soft and Comfy Ultra-Fine Siliconised Hollowfibre Machine Washable (White)
Linens Limited£18.961,088 rev
Trending
90-day click momentumQuality Beddings King Duvet 7.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
Quality Beddings£12.734.2★
Oxford Homeware Double Duvet 7.5 Tog Lightweight Hollowfibre Filling Summer Duvet Double | Anti-Allergic Breathable & UK Made Quilt (200cm x 200cm)
Oxford Homeware£11.184.2★
Quality Beddings Super King Duvet 7.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Super King 260x220cm)
Quality Beddings£14.474.2★
Imperial Rooms Summer Duvet King Size 7.5 Tog Anti Allergy Duvets Lightweight Hypoallergenic Premium Quilts UK Made
IR Imperial Rooms£12.274.3★
Linens Limited Single Duvet 7.5 Tog Made in the UK Feels Like Down Luxurious Quilt Soft and Comfy Ultra-Fine Siliconised Hollowfibre Machine Washable (White)
Linens Limited£14.674.5★
What buyers say about 7.5 tog king size duvet
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Very affordable”
“Soft and warm”
“lightweight duvet for warmer nights”
“Really comfortable”
“Lovely fluffy soft well made 10.5 tog quilt very warm on these cold winter nights keeps warm all night”
“Fits well”
“It is as described”
“Great quilt for the price”
“Perfect balance between thick and not thick, Keeps me warm”
What buyers complain about
“Rubbish Product”
“thin”
“expensive than it is”
“Not exactly cool Not exactly cool find it keeps the heat in whilst being a lightweight duvet”
“Poor material”
“There was also a large stain”
“the stitch work on it is very poor quality its white”
“Not as advertised”
“It smells like poo”
“Cheap fix as a temporary solution”
Top return reasons
Common questions
- Is 7.5 tog king size duvet profitable to sell on Amazon United Kingdom?
- The niche generates £186K/yr across 34 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the 7.5 tog king size duvet niche?
- 14 brands and 19 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in 7.5 tog king size duvet?
- Top complaints mined from reviews: Quality-Overall, Thickness, Value For Money. The return rate is 0.6%.
- When does demand for 7.5 tog king size duvet peak?
- Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.
- What does it cost to enter the 7.5 tog king size duvet niche?
- Listings span £9.02–£30.47; the average listing price is £16.56 (sweet spot $15–$100). The average incumbent carries 9,707 reviews — the moat a new listing must climb.