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7.5 Tog King Size Duvet

Maybe

An estimated 0.6% of orders come back. But the average product has 9,707 reviews to catch up to, so 7.5 Tog King Size Duvet is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£186K/yr128K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
46%top-5 click share · 14 brands · 19 sellers

Flapen Score

7.5 Tog King Size Duvet against its category

The dotted line is the Home & Garden average. Past it, 7.5 Tog King Size Duvet is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7.5 Tog King Size Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 7.5 Tog King Size Duvet 128K times last year and spent an estimated £186K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
8.8%
Market size, estimated
£186Ka year
Peak month
May2.7× the quietest month
Top search term
7.5 tog king size duvet56K searches a year

02 · Price

A sale here is worth £16.56.

Listings sell for £16.56 on average, from £9.02 to £30.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £16.56 that is £2K to £4K a year per listing.

Average price
£16.56inside the $15 to $100 sweet spot
Price range
£9.02–£30.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #27 within Home Textiles. It carries 9,707 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
26%
Out of stock, average day
6.5%
Average rank
#27in Home Textiles
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,707per listing
Listings tracked
34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top 7.5 Tog King Size Duvet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

19

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 86%

Open market

16%

  • Silentnight26%
  • Slumberdown21%
  • Utopia Bedding13%
  • Quality Beddings11%
  • Linens Limited11%
  • GG GONZALO GRACIA4%
  • Open — no brand owns it (8 brands, 16%)

Demand

7.5 Tog King Size Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Search terms

Top 7.5 Tog King Size Duvet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 7.5 tog king size duvet56K/yr
  • king size duvet 7.5 tog23K/yr
  • 7.5 tog super king size duvet10K/yr
  • duvet king size 7.5 tog8K/yr
  • kingsize duvet 7.5 tog7K/yr
  • super king duvet 7.5 tog9K/yr
  • superking duvet 7.5 tog6K/yr
  • king size quilt 7.5 tog5K/yr
  • 7 tog duvet king size4K/yr

Reviews and returns

What reviews say buyers love and hate about 7.5 Tog King Size Duvet

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Rubbish Product”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 7.5 Tog King Size Duvet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data