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7.5 Tog Double Duvet

Maybe

An estimated 0.3% of orders come back. But the average product has 8,557 reviews to catch up to, so 7.5 Tog Double Duvet is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£149K/yr114K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
51%top-5 click share · 17 brands · 20 sellers

Flapen Score

7.5 Tog Double Duvet against its category

The dotted line is the Home & Garden average. Past it, 7.5 Tog Double Duvet is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7.5 Tog Double Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 7.5 Tog Double Duvet 114K times last year and spent an estimated £149K. The top 5 brands take 72% of clicks. Demand peaks in May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
8.8%
Market size, estimated
£149Ka year
Peak month
May1.8× the quietest month
Top search term
7.5 tog double duvet45K searches a year

02 · Price

A sale here is worth £14.98.

Listings sell for £14.98 on average, from £9.02 to £23.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.98 that is £4K to £7K a year per listing.

Average price
£14.98under the $15 to $100 sweet spot
Price range
£9.02–£23.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #37 within Home Textiles. It carries 8,557 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
36%
Out of stock, average day
3.9%
Average rank
#37in Home Textiles
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,557per listing
Listings tracked
28

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top 7.5 Tog Double Duvet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

20

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 93%

Open market

21%

  • Silentnight20%
  • Slumberdown19%
  • Utopia Bedding14%
  • Quality Beddings12%
  • Linens Limited8%
  • Oxford Homeware6%

Demand

7.5 Tog Double Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top 7.5 Tog Double Duvet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 7.5 tog double duvet45K/yr
  • double duvet 7.5 tog27K/yr
  • double quilt 7.5 tog8K/yr
  • duvet 7.5 tog12K/yr
  • duvet double 7.5 tog7K/yr
  • 7.5 tog duvet7K/yr
  • 7 tog double duvet5K/yr
  • duvet 7.5 tog double bed4K/yr

Reviews and returns

What reviews say buyers love and hate about 7.5 Tog Double Duvet

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Please be aware this quilt is extremely poor quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 7.5 Tog Double Duvet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data