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7.5 Tog Double Duvet

Maybe

Returns run at only 0.3% of orders. But the average product has 8,557 reviews to catch up to, so 7.5 Tog Double Duvet is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£149K/yr114K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
51%top-5 click share · 17 brands · 20 sellers

Flapen Score

7.5 Tog Double Duvet against its category

The dotted line is the Home & Garden average. Past it, 7.5 Tog Double Duvet is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7.5 Tog Double Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 7.5 Tog Double Duvet 114K times last year and spent an estimated £149K. The top 5 brands take 72% of clicks. Demand peaks in May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
8.8%
Market size, estimated
£149Ka year
Peak month
May1.8× the quietest month
Top search term
7.5 tog double duvet45K searches a year

02 · Price

A sale here is worth £14.98.

Listings sell for £14.98 on average, from £9.02 to £23.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.98 that is £4K to £7K a year per listing.

Average price
£14.98under the $15 to $100 sweet spot
Price range
£9.02–£23.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #37 within Home Textiles. It carries 8,557 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
36%
Out of stock, average day
3.9%
Average rank
#37in Home Textiles
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,557per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top 7.5 Tog Double Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

21%

  • Silentnight20%
  • Slumberdown19%
  • Utopia Bedding14%
  • Quality Beddings12%
  • Linens Limited8%
  • Oxford Homeware6%

Demand

7.5 Tog Double Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top 7.5 Tog Double Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 7.5 tog double duvet45K/yr
  • double duvet 7.5 tog27K/yr
  • double quilt 7.5 tog8K/yr
  • duvet 7.5 tog12K/yr
  • duvet double 7.5 tog7K/yr
  • 7.5 tog duvet7K/yr
  • 7 tog double duvet5K/yr
  • duvet 7.5 tog double bed4K/yr

Reviews and returns

What reviews say buyers love and hate about 7.5 Tog Double Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.02

Please be aware this quilt is extremely poor quality

Cheap

Poor quality

Material Quality10%−0.07

Fabric cheap and nasty

Cheap and nasty would not recommend probably quite bad for you because it's all polyester and nylon

I dont like the material

Thickness8%−0.03

It is extremely thin

Much thinner than I thought it would be

This isn't a thick quilt

Value For Money7%+0.64

Definitely not worth even half the price

Waste of money

Not worth it

Warmth7%+0.87

Not warm enough for winter

Way too warm for hot summer night

Too warm for summer

Love

Quality-Overall28%−0.02

Excellent quality

Good quality for all year round

For the price, it offers solid performance and good value

Value For Money16%+0.64

Very affordable

Good value for money

GREAT VALUE

Warmth10%+0.87

Soft and warm

It provides noticeable warmth

Extra warmth

Soft Feel8%

Comfy and soft

has a nice smooth feel to it

The material is really soft

Comfort-Overall7%+0.83

Comfortable

Very luxurious

Feels very luxurious

Return

0.3% Return rate 55% Fixable by listing

Size-Overall43%▇██▇▇▆
Quality-Overall10%▄▅▄▆█▅

Please be aware this quilt is extremely poor quality

Cheap

Poor quality

Material Quality8%▄▃▃▇█▅

Fabric cheap and nasty

Cheap and nasty would not recommend probably quite bad for you because it's all polyester and nylon

I dont like the material

Thin5%▃█▄▃▅▅
Stitch/Finish/Polish4%▄▂█▃▃█

the stitching has failed on both of them

Fabric folded and sewn up due to excess fabric

Terrible duvet, stitching coming apart

FAQ

Common 7.5 Tog Double Duvet questions

Answered from the same tracked data.