Is 7.5 tog double duvet profitable to sell on Amazon United Kingdom?

The niche generates £149K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the 7.5 tog double duvet niche?

17 brands and 20 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in 7.5 tog double duvet?

Top complaints mined from reviews: Quality-Overall, Material Quality, Thickness. The return rate is 0.3%.

When does demand for 7.5 tog double duvet peak?

Demand peaks in May; the busiest month runs 1.8× the quietest.

What does it cost to enter the 7.5 tog double duvet niche?

Listings span £9.02–£23.78; the average listing price is £14.98 (sweet spot $15–$100). The average incumbent carries 8,557 reviews — the moat a new listing must climb.

7.5 tog double duvet

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great£14.98

avg listing price — sweet spot $15–$100

Price range

Good£9.02–£23.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Good+25.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£149K

£149K/yr · 114K searches

Review moat

Bad8,557.29

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, 7.5 tog double duvet is a £149K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

7.5 tog double duvet market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £120K–£150K; units × avg price
Conversion rate: 8.8%
Avg BSR: #37
Page quality: 0%
Prime: 36%
Sponsored: 93%
Out of stock: 3.9%
Avg brand age: 50 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

21%

Silentnight20%
Slumberdown19%
Utopia Bedding14%
Quality Beddings12%
Linens Limited8%
Oxford Homeware6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.8×

Open Trend

Top 7.5 tog double duvet search terms

7.5 tog double duvet45K/yr +15.7%7.8% conv.
double duvet 7.5 tog27K/yr +38.0%10.0% conv.
double quilt 7.5 tog8K/yr +188.1%9.7% conv.
duvet 7.5 tog12K/yr -7.2%2.6% conv.
duvet double 7.5 tog7K/yr +36.7%8.3% conv.
7.5 tog duvet7K/yr +0.9%2.1% conv.
7 tog double duvet5K/yr +10.3%8.2% conv.
duvet 7.5 tog double bed4K/yr +9.2%8.6% conv.

All search terms

Top 7.5 tog double duvet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Slumberdown Cool Summer Nights 7.5 Tog Double Duvet - Lightweight & Breathable UK Made Double Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (200 x 200cm)

Slumberdown£14.404.5★1,261 rev

Utopia Bedding Coverless Double Duvet 7.5 Tog All Season Comforter White

Utopia Bedding£11.144.6★1,058 rev

Quality Beddings Double Duvet 7.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Double 200x200cm)

Quality Beddings£11.344.2★135 rev

Silentnight Deep Sleep 7.5 Tog Double Duvet - Mid Lightweight Summer Duvet Quilt Comfy Breathable Ideal for Spring Summer & Autumn - Hypoallergenic and Machine Washable - 200x200cm - Double

Silentnight£18.284.7★21,571 rev

Oxford Homeware Double Duvet 7.5 Tog Lightweight Hollowfibre Filling Summer Duvet Double | Anti-Allergic Breathable & UK Made Quilt (200cm x 200cm)

Oxford Homeware£11.184.2★6,404 rev

Newest

by launch date

Sylvanora Double Duvet 7.5 Tog All Year Round Bed Quilt 200x200cm White

Sylvanora£23.7827 rev

1mo ago

Amazon Basics Down Alternative Double Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 200 x 200 cm White

Amazon Basics£15.12363 rev

11mo ago

Slumberdown Anti Allergy Double Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Double Quilt (200 x 200cm)

Slumberdown£14.9953,320 rev

1y ago

Adam Home Double Duvet 7.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Double Bed Duvet

Adam Home£15.83793 rev

2y ago

Whale Flotilla Coverless Double Duvet 7.5 Tog Lightweight Textured Quilt

Whale Flotilla£19.11212 rev

2y ago

What buyers say about 7.5 tog double duvet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Excellent quality”

Value For Money16%

“Very affordable”

Warmth10%

“Soft and warm”

Soft Feel8%

“Comfy and soft”

Comfort-Overall7%

“Comfortable”

Weight Light6%

“Superb lightweight”

Advertised Vs Actual Product5%

“Perfect for what I was looking for”

Size-Overall3%

“All good thanks works well fits ok”

Thickness3%

“GOOD SPRING/SUMMER THICKNESS”

Design-Overall1%

“Looks and works great”

What buyers complain about

Quality-Overall20%

“Please be aware this quilt is extremely poor quality”

Material Quality10%

“Fabric cheap and nasty”

Thickness8%

“It is extremely thin”

Value For Money7%

“Definitely not worth even half the price”

Warmth7%

“Not warm enough for winter”

Stitch/Finish/Polish5%

“the stitching has failed on both of them”

Hard Feel5%

“Its not soft”

Weight Heavy4%

“I hate heavy duvets”

Stain Resistance4%

“There was also a large stain”

Advertised Vs Actual Product3%

“Terrible product, the duvet is not soft touch at all and not as described or what is in the image as advertised”

Top return reasons

Size-Overall43%

Quality-Overall10%

Material Quality8%

Thin5%

Stitch/Finish/Polish4%

Advertised Vs Actual Product4%

Smell3%

Weight Heavy3%

Stain Resistance3%

Thickness2%

Common questions

Is 7.5 tog double duvet profitable to sell on Amazon United Kingdom?: The niche generates £149K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the 7.5 tog double duvet niche?: 17 brands and 20 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in 7.5 tog double duvet?: Top complaints mined from reviews: Quality-Overall, Material Quality, Thickness. The return rate is 0.3%.
When does demand for 7.5 tog double duvet peak?: Demand peaks in May; the busiest month runs 1.8× the quietest.
What does it cost to enter the 7.5 tog double duvet niche?: Listings span £9.02–£23.78; the average listing price is £14.98 (sweet spot $15–$100). The average incumbent carries 8,557 reviews — the moat a new listing must climb.