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6x6 Photo Frame

Fail

Prices span $4.08–$14.00, mostly outside the sweet spot, so 6x6 Photo Frame is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£33K/yr71K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
38%top-5 click share · 21 brands · 25 sellers

Flapen Score

6x6 Photo Frame against its category

The dotted line is the Home & Garden average. Past it, 6x6 Photo Frame is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 6x6 Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 6x6 Photo Frame 71K times last year and spent an estimated £33K. The top 5 brands take 63% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
6.1%
Market size, estimated
£33Ka year
Top search term
6x6 photo frame30K searches a year

02 · Price

A sale here is worth £7.67.

Listings sell for £7.67 on average, from £4.08 to £14.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £7.67 that is £0 to £767 a year per listing.

Average price
£7.67under the $15 to $100 sweet spot
Price range
£4.08–£14.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£767
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #519 within Photo Albums, Frames & Accessories. It carries 1,128 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
84%
Out of stock, average day
15.0%
Average rank
#519in Photo Albums, Frames & Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,128per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top 6x6 Photo Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

25

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

38%

Top 20: 78%

Open market

31%

  • EGOFINE19%
  • Alison Kingsgate14%
  • Hampton Frames12%
  • INOV89%
  • YiPinYin9%
  • Vasemouh7%

Demand

6x6 Photo Frame search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top 6x6 Photo Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 6x6 photo frame30K/yr
  • 6 x 6 inch photo frame12K/yr
  • square picture frames 15cm x 15cm6K/yr
  • photo frame 6x67K/yr
  • square photo frame 6x65K/yr
  • 15cm x 15cm picture frame4K/yr
  • 6x6 frame4K/yr
  • 6 x 6 photo frame2K/yr

Reviews and returns

What reviews say buyers love and hate about 6x6 Photo Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.13

Cheapest of cheap glazing

Terrible cheap quality and incomplete delivery

Poor quality

Frame Quality23%+3.21

Bad quality photo frame

This frame is not as advertised

Square Frame

Material Quality14%−0.11

Cheap looking, plastic not glass

IN REALITY, IT IS CHEAP FLEXIBLE, WRINKLED PLASTIC

Strength12%−0.09

very light and a bit flimsy

not substantial enough

Size-Overall9%−0.06

It was too small so had to be returned

Love

Frame Quality45%+3.21

Sturdy frames, simple

Decent frame

Lovely frame

Quality-Overall21%−0.13

Excellent product

Reasonable quality, does the job, glass quite thin

Good quality

Value For Money10%+0.84

Good price

Good value for money

Amazing product at a reasonable cost

Advertised Vs Actual Product5%−0.01

does the job

Perfect item as described

Exactly what I wanted

Ease Of Use4%

Good value, easy to use

Simple and does the job well

Plain and simple

Return

1.0% Return rate 44% Fixable by listing

Frame Quality35%█▆▆▃▆▅

Bad quality photo frame

This frame is not as advertised

Square Frame

Size-Overall30%▆▄▆██▇

It was too small so had to be returned

Advertised Vs Actual Product6%▃▂█▇▂▅

Measurements were also not as stated in the description

Quality-Overall5%█▅▃▅▂▃

Cheapest of cheap glazing

Terrible cheap quality and incomplete delivery

Poor quality

Color5%▅█▃▄▃▇

FAQ

Common 6x6 Photo Frame questions

Answered from the same tracked data.