How competitive is the 6x4 Photo Frames niche on Amazon United Kingdom?

28 brands and 70 sellers compete in 6x4 Photo Frames on Amazon United Kingdom. The top 5 6x4 Photo Frames products take 43% of clicks and its top 5 brands hold 56% of demand.

What do buyers complain about in 6x4 Photo Frames?

6x4 Photo Frames buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Assembly/Installation, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the 6x4 Photo Frames niche?

6x4 Photo Frames sells for £7.70 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.70–£19.88. The average incumbent carries 2,820 reviews — the moat a new listing must climb.

6x4 Photo Frames

6x4 Photo Frames shows low returns (1.1%), but pricing outside the sweet spot ($7.70 avg) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is 6x4 Photo Frames profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 6x4 Photo Frames is a £244K/yr Amazon United Kingdom market (501K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

6x4 Photo Frames: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.7% over the last 90 days and 6.3% of searches end in a purchase.

£244K

revenue / yr

Units sold / yr40K

Search volume / yr-4.7%501K

Conversion rate6.3%

Avg price£7.70

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers28 · 70

Top-5 product click share43%

Open market44%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 37 products

Top 6x4 Photo Frames products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Design Group White Solitaire Shabby Chic Distressed Wood Styrene Photo Frames 4x6

Price: £3.15
Rating: 4.4/5
Reviews: 2,546
Age: 4y ago

Tinkeps 4 Pack 6x4 Black Picture Frame Engineered Wood and Plexiglass 6x4 Frame with Mount for 3.5x5 inch Prints Photos and Posters Tabletop and Wall Mountable

Price: £6.93
Rating: 4.6/5
Reviews: 833
Age: 1y ago

Icona Bay - 6x4 Black Picture Frame - Modern Style Engineered Wood Frame - Table Top or Wall Mount - Bliss Collection

Price: £3.82
Rating: 4.5/5
Reviews: 6,112
Age: 5y ago

HOUSE DAY 6x4 Photo Frames 100% Solid Wood Picture Frames Wooden A6 Frame

Price: £5.30
Rating: 4.6/5
Reviews: 145
Age: 12mo ago

XUANLUO 4 Pack 6x4 Picture Frames Matted for 4x6 inch Photo Frames 15 x 10 cm Wood Grain Color Farmhouse Rustic Photo Frame (4x6 inch)

Price: £12.61
Rating: 4.5/5
Reviews: 3,778
Age: 4y ago

Newest

by launch date

HOUSE DAY 6x4 Photo Frame Oak Wood Picture Frames Tabletop & Wall Mount

Price: £4.32
Rating: 4.3/5
Reviews: 41
Age: 6mo ago

10 Pack Picture Frame 6x4 Photo Frames with Acrylic Front 4x6 Black Picture Frames for Wall Hanging or Tabletop Display

Price: £9.43
Rating: 4.6/5
Reviews: 26
Age: 7mo ago

HOUSE DAY 6x4 Photo Frames 100% Solid Wood Picture Frames Wooden A6 Frame

Price: £5.30
Rating: 4.6/5
Reviews: 145
Age: 12mo ago

4 Pack Black 6x4 Photo Frames Tabletop or Wall Mount

Price: £7.63
Rating: 4.4/5
Reviews: 607
Age: 1y ago

4x6 Frame Wooden Picture Frames 4x6 Versatile Black Frame

Price: £3.09
Rating: 4.5/5
Reviews: 826
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

43%

Top 20: 83%

Open market

38%

Icona Bay17%
Design Group15%
Tinkeps9%
HOUSE DAY8%
HuaJiao7%
XUANLUO7%

6x4 Photo Frames demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume501KCVR6.3%Products37Brands28Top 5 Brands56%OOS Rate2.7%Rating4.4★Reviews2,820Avg BSR#245

Peak months: Dec · busiest ÷ quietest = 4.8×

Top 6x4 Photo Frames search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

6x4 photo frames262K/yr -1.2%4.2% conv.
6 x 4 picture frame51K/yr -9.5%4.7% conv.
postcard frame29K/yr +1.9%3.0% conv.
6x4 photo frame32K/yr -11.9%4.3% conv.
photo frame 4x614K/yr -3.8%4.4% conv.
4 x 6 photo frame15K/yr -13.7%4.1% conv.
6x4 frame14K/yr -10.7%4.5% conv.
6 by 4 photo frame11K/yr +2.3%5.4% conv.
picture frame 6x411K/yr -10.5%4.1% conv.
6 x 4 photo frame8K/yr -4.0%4.4% conv.

What reviews say buyers love and hate about 6x4 Photo Frames

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Frame Quality29%

“sturdy frames”

Value For Money22%

“Excellent value”

Quality-Overall14%

“Reasonable quality item”

Advertised Vs Actual Product6%

“Does the job”

Ease Of Use4%

“Easy to use”

What buyers complain about

77% of reviews

Size-Overall17%

“Item is too small”

Quality-Overall15%

“Bad quality”

Assembly/Installation11%

“Bit awkward to assemble”

Frame Quality9%

“Furthermore, the frames are not stable when setting them up”

Material Quality7%

“Cheap material”

6x4 Photo Frames return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

44%

2Frame Quality

21%

3Quality-Overall

4Assembly/Installation

5Color

Common 6x4 Photo Frames questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 6x4 Photo Frames 55/100 on Amazon United Kingdom — Worth a look. The niche generates £244K/yr across 37 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -4.7% over the last 90 days.