6x4 Photo Frames
MaybeAn estimated 1.1% of orders come back. But products sell for $7.70 on average, outside the sweet spot, so 6x4 Photo Frames is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £244K/yr501K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 43%top-5 click share · 28 brands · 70 sellers
Flapen Score
6x4 Photo Frames against its category
The dotted line is the Home & Garden average. Past it, 6x4 Photo Frames is stronger. Inside it, weaker.
Market
The 6x4 Photo Frames market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 6x4 Photo Frames 501K times last year and spent an estimated £244K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £244K a year.
- Searches, last 12 months
- 501K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £244Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- 6x4 photo frames262K searches a year
02 · Price
A sale here is worth £7.70.
Listings sell for £7.70 on average, from £2.70 to £19.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.70 that is £6K to £8K a year per listing.
- Average price
- £7.70under the $15 to $100 sweet spot
- Price range
- £2.70–£19.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #245 within Photo Albums, Frames & Accessories. It carries 2,820 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #245in Photo Albums, Frames & Accessories
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,820per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top 6x4 Photo Frames products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Design Group White Solitaire Shabby Chic Distressed Wood Styrene Photo Frames 4x6
- Price
- £3.15
- Rating
- 4.4/5
- Reviews
- 2,546
- Age
- 4y ago
Tinkeps 4 Pack 6x4 Black Picture Frame Engineered Wood and Plexiglass 6x4 Frame with Mount for 3.5x5 inch Prints Photos and Posters Tabletop and Wall Mountable
- Price
- £6.93
- Rating
- 4.6/5
- Reviews
- 833
- Age
- 1y ago
Icona Bay - 6x4 Black Picture Frame - Modern Style Engineered Wood Frame - Table Top or Wall Mount - Bliss Collection
- Price
- £3.82
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 5y ago
HOUSE DAY 6x4 Photo Frames 100% Solid Wood Picture Frames Wooden A6 Frame
- Price
- £5.30
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 12mo ago
XUANLUO 4 Pack 6x4 Picture Frames Matted for 4x6 inch Photo Frames 15 x 10 cm Wood Grain Color Farmhouse Rustic Photo Frame (4x6 inch)
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 3,778
- Age
- 4y ago
Trending
estimated 90-day click momentum
HOUSE DAY 6x4 Photo Frame Oak Wood Picture Frames Tabletop & Wall Mount
- Price
- £4.32
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 6mo ago
10 Pack Picture Frame 6x4 Photo Frames with Acrylic Front 4x6 Black Picture Frames for Wall Hanging or Tabletop Display
- Price
- £9.43
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 7mo ago
4x6 Frame Wooden Picture Frames 4x6 Versatile Black Frame
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 826
- Age
- 1y ago
HOUSE DAY 6x4 Photo Frames 100% Solid Wood Picture Frames Wooden A6 Frame
- Price
- £5.30
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 12mo ago
Hoikwo Multi 6x4 Photo Frames Set of 18 4x6 Black Picture Frames for Wall Hanging or Tabletop Display
- Price
- £19.82
- Rating
- 4.5/5
- Reviews
- 1,013
- Age
- 3y ago
Newest
by launch dateHOUSE DAY 6x4 Photo Frame Oak Wood Picture Frames Tabletop & Wall Mount
- Price
- £4.32
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 6mo ago
10 Pack Picture Frame 6x4 Photo Frames with Acrylic Front 4x6 Black Picture Frames for Wall Hanging or Tabletop Display
- Price
- £9.43
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 7mo ago
HOUSE DAY 6x4 Photo Frames 100% Solid Wood Picture Frames Wooden A6 Frame
- Price
- £5.30
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 12mo ago
4 Pack Black 6x4 Photo Frames Tabletop or Wall Mount
- Price
- £7.63
- Rating
- 4.4/5
- Reviews
- 607
- Age
- 1y ago
4x6 Frame Wooden Picture Frames 4x6 Versatile Black Frame
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 826
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
70
Est. top-5 brand share
56%
Top 20: 93%
Est. top-5 click share
43%
Top 20: 83%
Open market
38%
- Icona Bay17%
- Design Group15%
- Tinkeps9%
- HOUSE DAY8%
- HuaJiao7%
- XUANLUO7%
Demand
6x4 Photo Frames search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.8×
Search terms
Top 6x4 Photo Frames search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 6x4 photo frames262K/yr
- 6 x 4 picture frame51K/yr
- postcard frame29K/yr
- 6x4 photo frame32K/yr
- photo frame 4x614K/yr
- 4 x 6 photo frame15K/yr
- 6x4 frame14K/yr
- 6 by 4 photo frame11K/yr
- picture frame 6x411K/yr
- 6 x 4 photo frame8K/yr
Reviews and returns
What reviews say buyers love and hate about 6x4 Photo Frames
We read the reviews and the return reasons for every product selling here.
“Item is too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 6x4 Photo Frames questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data