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6th Wedding Anniversary Gift

Fail

Demand is soft, at -62.0% this quarter, so 6th Wedding Anniversary Gift is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£37K/yr93K searches / yr
90-day growth
-62.0%search demand this quarter
Competition
46%top-5 click share · 16 brands · 22 sellers

Flapen Score

6th Wedding Anniversary Gift against its category

The dotted line is the Home & Garden average. Past it, 6th Wedding Anniversary Gift is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 6th Wedding Anniversary Gift market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 6th Wedding Anniversary Gift 93K times last year and spent an estimated £37K. The top 5 brands take 62% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -62.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-62.0%
Conversion, latest week
3.0%
Market size, estimated
£37Ka year
Peak month
August3.8× the quietest month
Top search term
6th wedding anniversary gift29K searches a year

02 · Price

A sale here is worth £13.22.

Listings sell for £13.22 on average, from £3.02 to £25.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.22 that is £0 to £1K a year per listing.

Average price
£13.22under the $15 to $100 sweet spot
Price range
£3.02–£25.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,028 within Artificial Flora. It carries 343 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
7.1%
Average rank
#1,028in Artificial Flora
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
343per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top 6th Wedding Anniversary Gift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

22

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

46%

Top 20: 96%

Open market

31%

  • Sziqiqi24%
  • Generic15%
  • Forging Art Bcn8%
  • UNMOT8%
  • LimaLima7%
  • Aoneky6%

Demand

6th Wedding Anniversary Gift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.8×

Search terms

Top 6th Wedding Anniversary Gift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 6th wedding anniversary gift29K/yr
  • iron 6th wedding anniversary gifts11K/yr
  • iron anniversary gifts5K/yr
  • iron wedding anniversary gifts12K/yr
  • 6th anniversary gift3K/yr
  • iron gifts5K/yr
  • iron anniversary gifts for him6K/yr
  • 6 year wedding anniversary gifts5K/yr
  • 6 year anniversary gift4K/yr
  • iron gifts for 6th wedding anniversary5K/yr

Reviews and returns

What reviews say buyers love and hate about 6th Wedding Anniversary Gift

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes33%−0.07

showing signs of rust

Weight Heavy17%+0.70

Heavier than I expected

Value For Money17%+0.51

Not good expensive

Love

Gifting Purpose18%−0.01

Anniversary gift

Lovely gift

My man loved this as it was a birthday gift

Quality-Overall18%+1.33

Great quality for the price

Good quality solid ornament

Quality

Weight Heavy8%+0.70

it's quite heavy

Heavyweight and cute

Design-Overall8%−0.03

The simple three figure design somehow says everything about togetherness without any frills

Its minimalist and with its black colouring will suit any decor

Embellishment/Embroidery Quality8%+0.51

Great ornament, good size, good size for a fireplace mantel with good weight and lovely details

Lovely solid ornament

Return

0.5% Return rate 78% Fixable by listing

Size-Overall67%█▇▃▁▆▆
Wrist Fit11%▁▅█▁▁▁
Quality-Overall11%▁▁▃█▁▁
Defective Material/Parts6%▁▁▁▁▁█
Gifting Purpose6%▁▁▁▁█▁

FAQ

Common 6th Wedding Anniversary Gift questions

Answered from the same tracked data.