Skip to content

60th Birthday Decorations

Maybe

Returns run at only 0.5% of orders. But prices span $2.32–$14.02, mostly outside the sweet spot, so 60th Birthday Decorations is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£385K/yr749K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
40%top-5 click share · 31 brands · 60 sellers

Flapen Score

60th Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, 60th Birthday Decorations is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60th Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 60th Birthday Decorations 749K times last year and spent an estimated £385K. The top 5 brands take 42% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 749K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £385K a year.

Searches, last 12 months
749K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
7.1%
Market size, estimated
£385Ka year
Peak month
January2.3× the quietest month
Top search term
60th birthday decorations447K searches a year

02 · Price

A sale here is worth £7.21.

Listings sell for £7.21 on average, from £2.32 to £14.02. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £7.21 that is £4K to £5K a year per listing.

Average price
£7.21under the $15 to $100 sweet spot
Price range
£2.32–£14.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #106 within Party Supplies. It carries 789 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#106in Party Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
789per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top 60th Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£15K£31K£46K£62K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

60

Top-5 brand share

42%

Top 20: 87%

Top-5 click share

40%

Top 20: 77%

Open market

52%

  • Belloxis15%
  • balloon garland8%
  • DJLLA7%
  • Yontree7%
  • DEARLIVES6%
  • Grevosea5%

Demand

60th Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.3×

Search terms

Top 60th Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 60th birthday decorations447K/yr
  • 60th birthday banner64K/yr
  • 60th birthday decorations for men48K/yr
  • 60th birthday decorations for women43K/yr
  • 60th birthday banners24K/yr
  • 60th birthday banners for women16K/yr
  • 60th party decorations16K/yr
  • 60th birthday banners for men12K/yr
  • 60th decorations for women8K/yr
  • happy 60th birthday banners10K/yr

Reviews and returns

What reviews say buyers love and hate about 60th Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+0.42

Shocking quality waste of money

Really poor quality numbers split at the seems when 3 quarters full

Disappointing quality

Inflation/Deflation33%−0.33

Had to keep trying to inflate

Just deflate

Balloons deflated after 6 hours

Durability8%−0.06

Black balloons popped within the first couple of blows

For some reason however all the 9 ones only lasted a day with my helium which was disappointing

They immediately tore as soon as you tried to blow them up

Color6%

not blue which does not go with all the other blue decorations

.2 different colours

The wrong colour balloons were sent

Advertised Vs Actual Product4%+0.28

Misleading picture

Picture is misleading There were no foil balloons in the pack

Love

Quality-Overall35%+0.42

Such good quality the birthday boy will love this funny banner

No complaints

Excellent product

Value For Money21%+1.68

Good value for money

Great deal

Good price

Advertised Vs Actual Product8%+0.28

Better than I expected

As described

As pictured

Gifting Purpose6%+0.72

Really nice gift

Great gift

Lovely gift idea

Color6%

Pretty

Very pretty colour and lovely balloons

the colours were lovely

Return

0.5% Return rate 55% Fixable by listing

Size-Overall25%▇▇█▄▅▆

Small

Quality-Overall23%▄█▅▅▄▅

Shocking quality waste of money

Really poor quality numbers split at the seems when 3 quarters full

Disappointing quality

Color16%▅▁▁▅█▃

not blue which does not go with all the other blue decorations

.2 different colours

The wrong colour balloons were sent

Inflation/Deflation5%▁▁█▄▅▆

Had to keep trying to inflate

Just deflate

Balloons deflated after 6 hours

Advertised Vs Actual Product3%▄▁▁▁▁█

Misleading picture

Picture is misleading There were no foil balloons in the pack

FAQ

Common 60th Birthday Decorations questions

Answered from the same tracked data.