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60th Birthday Balloons

Maybe

Returns run at only 0.6% of orders. But prices span $2.55–$11.47, mostly outside the sweet spot, so 60th Birthday Balloons is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£53K/yr111K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
40%top-5 click share · 29 brands · 46 sellers

Flapen Score

60th Birthday Balloons against its category

The dotted line is the Home & Garden average. Past it, 60th Birthday Balloons is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60th Birthday Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 60th Birthday Balloons 111K times last year and spent an estimated £53K. The top 5 brands take 49% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
8.2%
Market size, estimated
£53Ka year
Peak month
January1.9× the quietest month
Top search term
60th birthday balloons31K searches a year

02 · Price

A sale here is worth £5.84.

Listings sell for £5.84 on average, from £2.55 to £11.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.84 that is £584 to £1K a year per listing.

Average price
£5.84under the $15 to $100 sweet spot
Price range
£2.55–£11.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£584–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #134 within Party Supplies. It carries 1,252 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#134in Party Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,252per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top 60th Birthday Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

46

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

40%

Top 20: 83%

Open market

46%

  • Lingqiang13%
  • Unisun12%
  • onehous11%
  • Sroeeshee8%
  • Topeedy6%
  • Jwssor5%

Demand

60th Birthday Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top 60th Birthday Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 60th birthday balloons31K/yr
  • 60 balloons17K/yr
  • 60th balloons17K/yr
  • 60th birthday balloons for women7K/yr
  • 60 balloons for women6K/yr
  • 60th birthday balloons for men6K/yr
  • 60th balloons for women6K/yr
  • 60 balloon4K/yr
  • 60th birthday balloon4K/yr
  • 60th balloons birthday4K/yr

Reviews and returns

What reviews say buyers love and hate about 60th Birthday Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation43%−0.45

the 6 deflated very quickly

Kept deflating

very hard to inflate

Quality-Overall19%+1.18

Balloons poor

Really poor quality numbers split at the seems when 3 quarters full

Disappointing quality

Advertised Vs Actual Product9%−0.03

Misleading picture

Item not as stated

Not as described

Durability7%−0.05

Black balloons popped within the first couple of blows

For some reason however all the 9 ones only lasted a day with my helium which was disappointing

They immediately tore as soon as you tried to blow them up

Color7%+0.66

Shades of brown for the darker ones

Weird colour

However, I didn't feel that the colours were as eye catching as on the order page

Love

Quality-Overall30%+1.18

No complaints

The balloons are good quality

Excellent product

Color10%+0.66

Lovely colours

They provided a great variation of colours

Silver and blue go well together

Inflation/Deflation8%−0.45

Easy to inflate

Arrived on time and were good quality / easy to inflate and use

The balloons are easy to inflate

Value For Money7%−0.01

Value for money

Decent pack for the money

These decorations in my personal opinion are worth every penny

Gifting Purpose7%+0.66

Lovely gift

Great gimic gift

Lovely gift idea

Return

0.6% Return rate 47% Fixable by listing

Color40%▅▅█▄▄▂

Shades of brown for the darker ones

Weird colour

However, I didn't feel that the colours were as eye catching as on the order page

Quality-Overall19%▁▆▁▆▃█

Balloons poor

Really poor quality numbers split at the seems when 3 quarters full

Disappointing quality

Inflation/Deflation13%▁▁▇▅▆█

the 6 deflated very quickly

Kept deflating

very hard to inflate

Leak-Proof3%█▁▁▁▃▁
Thin2%▁▁▁▁█▁

FAQ

Common 60th Birthday Balloons questions

Answered from the same tracked data.