60th birthday balloons
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.55–$11.47) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,252avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.84avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 111K searches
Price range
Bad£2.55–£11.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 60th birthday balloons is a £53K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
60th birthday balloons market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £47K–£58K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 9.8%
- Avg brand age
- 23 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
46
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
40%
Top 20: 83%
Open market
46%
- Lingqiang13%
- Unisun12%
- onehous11%
- Sroeeshee8%
- Topeedy6%
- Jwssor5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top 60th birthday balloons search terms
- 60th birthday balloons31K/yr
- 60 balloons17K/yr
- 60th balloons17K/yr
- 60th birthday balloons for women7K/yr
- 60 balloons for women6K/yr
- 60th birthday balloons for men6K/yr
- 60th balloons for women6K/yr
- 60 balloon4K/yr
- 60th birthday balloon4K/yr
- 60th balloons birthday4K/yr
Top 60th birthday balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unisun 60th Birthday Balloons for Men Women 60th Birthday Decorations for Boy Black Gold 60 Anniversary Balloons Decor for Birthday Party Supplies
Unisun£4.154.5★513 rev
Lingqiang 60th Birthday Balloons Champagne Gold 40 Inch Giant Foil Number 60 Balloons Self Inflating Light Gold Digit 6 & 0 Helium Balloons 60th Anniversary Party Decorations Supplies
Lingqiang£5.544.1★4,236 rev
60th Birthday Balloons Decorations for Women Rose Gold 60th Theme Party Decor Chrome Rose Gold Latex Balloons and Confetti balloons Happy 60th Birthday Party Anniversary Supplies for Her
onehous£5.034.4★2,591 rev
Black Gold 60th Birthday Balloons - 30pcs Birthday Decorations for Men and Women with Ribbon Sixty Latex Balloons for 60 Year Old Party Celebration
Sroeeshee£8.194.4★50 rev
Topeedy 16pcs 12inch Gold & Black 60th Birthday Balloons Humorous & Offensive Slogans Unisex-Adults
Topeedy£3.934.6★123 rev
Newest
by launch dateBlack Gold 60th Birthday Balloons - 30pcs Birthday Decorations for Men and Women with Ribbon Sixty Latex Balloons for 60 Year Old Party Celebration
Sroeeshee£8.1950 rev
60th Birthday Decoration for Women Gold Retro Pink Balloons with Happy 70th Birthday Banner Confetti Latex Balloons Cake Topper for Women Party Decorations
Kradeler£7.0420 rev
60th Birthday Balloons Decorations for Her White Gold 60th Theme Party Decor Champagne Gold and Confetti Latex Balloon Happy 60th Birthday Party for Men Women Birthday Party Decoration Supplies
HolaFessta£4.9229 rev
Sroeeshee 30Pcs 60th Birthday Balloons Decorations - Rose Gold 60 Party Decor for Women Sixty Balloon with Ribbon Retro Vintage Classic EST.1966 Happy 60th Birthday Decoration
Sroeeshee£7.1440 rev
24 Pcs Happy Birthday Balloons Metallic Black And Gold 60th Birthday Balloons Party balloons Metallic 60th Birthday Decorations Party Decorations Birthday For Women
Twidels£5.0210 rev
Trending
90-day click momentum60th Birthday Decoration for Women Gold Retro Pink Balloons with Happy 70th Birthday Banner Confetti Latex Balloons Cake Topper for Women Party Decorations
Kradeler£7.044.5★
Belloxis 60th Birthday Gifts for Women Grip Socks 60th Birthday Gifts for 60 Year Old Woman for Her Mum Cosy Cotton Socks
Belloxis£5.824.6★
Effeet 60th Birthday Gifts Mens Socks Calf-length Cotton Size 9-11 Novelty Funny Birthday Socks Gift for Dad/Grandad/Husband
Effeet£4.684.6★
Black Gold 60th Birthday Balloons - 30pcs Birthday Decorations for Men and Women with Ribbon Sixty Latex Balloons for 60 Year Old Party Celebration
Sroeeshee£8.194.4★
60th Birthday Decorations for Women 60 Balloons Banner Cake Topper Number 30 Foil Balloon Sage Green White Gold Balloons for 60 Year Old Birthday Party Decoration
Jobkoo£10.184.2★
What buyers say about 60th birthday balloons
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Lovely colours”
“Easy to inflate”
“Value for money”
“Lovely gift”
“Rest of decor was nice”
“Fanastic ballons look really classic”
“As described”
“Fantastic card Im really impressed 5*”
“made the job a lot easier”
What buyers complain about
“the 6 deflated very quickly”
“Balloons poor”
“Misleading picture”
“Black balloons popped within the first couple of blows”
“Shades of brown for the darker ones”
“Quite small,”
“Waste of money”
“Tried sticking them upright with sticky tabs but they kept falling off”
“Balloons printed wrong way round”
“Had to piece it together does come assembled”
Top return reasons
Common questions
- Is 60th birthday balloons profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 38 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 60th birthday balloons niche?
- 29 brands and 46 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in 60th birthday balloons?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for 60th birthday balloons peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the 60th birthday balloons niche?
- Listings span £2.55–£11.47; the average listing price is £5.84 (sweet spot $15–$100). The average incumbent carries 1,252 reviews — the moat a new listing must climb.