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60th Birthday Balloons

60th Birthday Balloons shows low returns (0.6%), but prices mostly outside the sweet spot ($2.55–$11.47) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 13Growth 21Conversion 80Competition 75Returns 97Price range 0Avg price 16Brand share 86Review moat 56Quality gap 67
This niche Category average

Is 60th Birthday Balloons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 60th Birthday Balloons is a £53K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 53/100.

60th Birthday Balloons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.6% over the last 90 days and 8.2% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr10K
Search volume / yr-8.6%111K
Conversion rate8.2%
Avg price£5.84

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers29 · 46
Top-5 product click share40%
Open market51%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement89%
New entrants (1y)9· 0 succeeded
Avg rating4.3★
Avg reviews1,252

Top 60th Birthday Balloons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

46

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

40%

Top 20: 83%

Open market

46%

  • Lingqiang13%
  • Unisun12%
  • onehous11%
  • Sroeeshee8%
  • Topeedy6%
  • Jwssor5%

60th Birthday Balloons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR8.2%Products38Brands29Top 5 Brands49%OOS Rate9.8%Rating4.3★Reviews1,252Avg BSR#134
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top 60th Birthday Balloons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 60th birthday balloons31K/yr
  • 60 balloons17K/yr
  • 60th balloons17K/yr
  • 60th birthday balloons for women7K/yr
  • 60 balloons for women6K/yr
  • 60th birthday balloons for men6K/yr
  • 60th balloons for women6K/yr
  • 60 balloon4K/yr
  • 60th birthday balloon4K/yr
  • 60th balloons birthday4K/yr

What reviews say buyers love and hate about 60th Birthday Balloons

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall30%

No complaints

Color10%

Lovely colours

Inflation/Deflation8%

Easy to inflate

Value For Money7%

Value for money

Gifting Purpose7%

Lovely gift

What buyers complain about

97% of reviews
Inflation/Deflation43%

the 6 deflated very quickly

Quality-Overall19%

Balloons poor

Advertised Vs Actual Product9%

Misleading picture

Durability7%

Black balloons popped within the first couple of blows

Color7%

Shades of brown for the darker ones

60th Birthday Balloons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
40%
2Quality-Overall
19%
3Inflation/Deflation
13%
4Leak-Proof
3%
5Thin
2%

Common 60th Birthday Balloons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 60th Birthday Balloons 53/100 on Amazon United Kingdom — Worth a look. The niche generates £53K/yr across 38 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -8.6% over the last 90 days.
Search demand for 60th Birthday Balloons on Amazon United Kingdom is steady year-round — the busiest month runs 1.9× the quietest.