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60 X 80 Frame

Fail

Shoppers spend only $30K a year here, so 60 X 80 Frame is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£30K/yr45K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
62%top-5 click share · 15 brands · 19 sellers

Flapen Score

60 X 80 Frame against its category

The dotted line is the Home & Garden average. Past it, 60 X 80 Frame is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60 X 80 Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 60 X 80 Frame 45K times last year and spent an estimated £30K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
4.3%
Market size, estimated
£30Ka year
Top search term
60x80cm picture frame11K searches a year

02 · Price

A sale here is worth £15.42.

Listings sell for £15.42 on average, from £6.45 to £29.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.42 that is £0 to £2K a year per listing.

Average price
£15.42inside the $15 to $100 sweet spot
Price range
£6.45–£29.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #295 within Photo Albums, Frames & Accessories. It carries 2,353 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
35%
Out of stock, average day
10.3%
Average rank
#295in Photo Albums, Frames & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,353per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top 60 X 80 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

19

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

14%

  • DECORO35%
  • Alison Kingsgate19%
  • EMPORIUM RETAIL FRAMES12%
  • Vivarti12%
  • Giftgarden5%
  • ACAZA3%
  • Open — no brand owns it (9 brands, 14%)

Demand

60 X 80 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top 60 X 80 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 60x80cm picture frame11K/yr
  • 60 x 80 frame8K/yr
  • 80x60 picture frame6K/yr
  • 80cm x 60cm frame8K/yr
  • 60x80 frame5K/yr
  • 80 x 60 picture frame4K/yr
  • 60cm x 80cm frame4K/yr

Reviews and returns

What reviews say buyers love and hate about 60 X 80 Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.11

Flimsy / poor quality

Not the quality I was expecting

Not good quality

Frame Quality20%+1.50

Broken frame arrived

Chips out of frame

Flimsy frame

Value For Money9%+1.17

Cheap, you pay for what get

was a cheapish price

A little on the pricey side for just one

Strength8%−0.09

easy to break

flimsy

they are very flimsy plastic

Mounting8%−0.08

Mounting board badly cut

No fixing point to mount to wall

no fixing points so cannot mount to the wall easily

Love

Frame Quality34%+1.50

Beautiful frame

Excellent frame

Great frames

Quality-Overall23%−0.11

Excellent product

Quality is great

Excellence

Value For Money13%+1.17

Fine for the money

Really good value for money

Excellent Value

Advertised Vs Actual Product6%+0.43

Item as described

Does what it says on the tin

Exactly what I needed

Size-Overall6%+0.62

Perfect fit

Easy to fit poster

it appears to be true to size as the poster fit perfectly

Return

0.9% Return rate 32% Fixable by listing

Frame Quality54%▇▇▇▆██

Broken frame arrived

Chips out of frame

Flimsy frame

Size-Overall28%██▆▇▆▆

not fitting

Short on size by half a cm

Defective Material/Parts5%▃▆▅▇▆█
Quality-Overall3%▁▅██▃▅

Flimsy / poor quality

Not the quality I was expecting

Not good quality

Scratch Resistance1%▁▇▆▆▃█

FAQ

Common 60 X 80 Frame questions

Answered from the same tracked data.