60 x 80 frame
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£15.42avg listing price — sweet spot $15–$100
Price range
Good£6.45–£29.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,352.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 45K searches
According to Flapen's Amazon United Kingdom niche tracking, 60 x 80 frame is a £30K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
60 x 80 frame market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £31K–£39K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 74%
- Out of stock
- 10.3%
- Avg brand age
- 53 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
19
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
14%
- DECORO35%
- Alison Kingsgate19%
- EMPORIUM RETAIL FRAMES12%
- Vivarti12%
- Giftgarden5%
- ACAZA3%
- Open — no brand owns it (9 brands, 14%)
Demand
Weekly Amazon search volume, last 32 weeks — -19.1% search growth over the last 90 days.Top 60 x 80 frame search terms
- 60x80cm picture frame11K/yr
- 60 x 80 frame8K/yr
- 80x60 picture frame6K/yr
- 80cm x 60cm frame8K/yr
- 60x80 frame5K/yr
- 80 x 60 picture frame4K/yr
- 60cm x 80cm frame4K/yr
Top 60 x 80 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DECORO 80x60cm Black Colour Photo Frames Poster Frame (800x600) mm Poster Frames Black Wood Effect Picture Frame
DECORO£10.834.2★303 rev
EMPORIUM RETAIL FRAMES Black 80X60cm Picture Frame - 800x600mm Black Poster Frame Wood Styrene Acrylic Glass MDF Back & Hooks - Portrait or Landscape Ideal for Gallery Wall Decorations
EMPORIUM RETAIL FRAMES£15.314.6★273 rev
Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 80X60CM
Alison Kingsgate£14.004.5★10,950 rev
Vivarti Thin Matt Black Picture Frame (60 x 80 cm) Portrait or Landscape Photo Frame with Clear Styrene Sheet & Wall Mounted Hook for Photos Pictures Posters Decor Certificate Frame
Vivarti£19.404.2★2,722 rev
DECORO 80x60cm Black Wooden Photo Frame | 800x600mm Poster Frame | 80 x 60 cm Modern Black Picture Frame
DECORO£10.904.1★168 rev
Newest
by launch date
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
Amazon Basics£15.70905 rev
EMPORIUM RETAIL FRAMES Black 80X60cm Picture Frame - 800x600mm Black Poster Frame Wood Styrene Acrylic Glass MDF Back & Hooks - Portrait or Landscape Ideal for Gallery Wall Decorations
EMPORIUM RETAIL FRAMES£15.31273 rev
Giftgarden Black Aluminium 60x80cm Picture Frame Large Poster Frame 80cm x 60cm for Wall-Mounted Horizontal or Vertical Display Suitable for Art Prints Portraits Landscape Photos
Giftgarden£23.034,213 rev
A3 Picture Frame Black Wooden A3 Photo Frames with A4 Mount
FamiPrts£6.91826 rev
BLACK 60X80cm Poster Picture Frame
OPFR£12.790 rev
Trending
90-day click momentumGiftgarden Black Aluminium 60x80cm Picture Frame Large Poster Frame 80cm x 60cm for Wall-Mounted Horizontal or Vertical Display Suitable for Art Prints Portraits Landscape Photos
Giftgarden£23.034.3★
A3 Picture Frame Black Wooden A3 Photo Frames with A4 Mount
FamiPrts£6.914.5★
80x60cm Frame - 800x600mm Poster Frame - Modern 60x80cm Frame With Safe Perspex Front & Wall Mount - Large Maxi Picture Frames 80 x 60 cm - 60x80cm Photo Frames (Black 80x60 cm)
RK RETAIL KING£10.565.0★
Alison Kingsgate Sleek BLACK Picture Frame for Photos & Posters - A3
Alison Kingsgate£6.454.4★
Alison Kingsgate Modern White Picture Frame for Photos & Posters - 80X60CM
Alison Kingsgate£13.884.5★
What buyers say about 60 x 80 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“Excellent product”
“Fine for the money”
“Item as described”
“Perfect fit”
“Lightweight frame”
“good for prints”
“easy to mount. even with command strips”
“Easy to use”
“suitable for large pictures”
What buyers complain about
“Flimsy / poor quality”
“Broken frame arrived”
“Cheap, you pay for what get”
“easy to break”
“Mounting board badly cut”
“Cheap and thin”
“need to use glue”
“they are very flimsy plastic”
“not fitting”
“It was quite difficult to open at the back I had to scratch it in the end as was so tight”
Top return reasons
Common questions
- Is 60 x 80 frame profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the 60 x 80 frame niche?
- 15 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in 60 x 80 frame?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Value For Money. The return rate is 0.9%.
- What does it cost to enter the 60 x 80 frame niche?
- Listings span £6.45–£29.03; the average listing price is £15.42 (sweet spot $15–$100). The average incumbent carries 2,353 reviews — the moat a new listing must climb.