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60 X 80 Frame

a small market ($30K/yr) — 60 X 80 Frame doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 7Growth 15Conversion 52Competition 39Returns 95Price range 62Avg price 76Brand share 36Review moat 41Quality gap 60
This niche Category average

Is 60 X 80 Frame profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 60 X 80 Frame is a £30K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 43/100.

60 X 80 Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.1% over the last 90 days and 4.3% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr3K
Search volume / yr-19.1%45K
Conversion rate4.3%
Avg price£15.42

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers15 · 19
Top-5 product click share62%
Open market17%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement74%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews2,353

Top 60 X 80 Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

19

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

14%

  • DECORO35%
  • Alison Kingsgate19%
  • EMPORIUM RETAIL FRAMES12%
  • Vivarti12%
  • Giftgarden5%
  • ACAZA3%
  • Open — no brand owns it (9 brands, 14%)

60 X 80 Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR4.3%Products23Brands15Top 5 Brands83%OOS Rate10.3%Rating4.4★Reviews2,353Avg BSR#295
1K750Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top 60 X 80 Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 60x80cm picture frame11K/yr
  • 60 x 80 frame8K/yr
  • 80x60 picture frame6K/yr
  • 80cm x 60cm frame8K/yr
  • 60x80 frame5K/yr
  • 80 x 60 picture frame4K/yr
  • 60cm x 80cm frame4K/yr

What reviews say buyers love and hate about 60 X 80 Frame

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Frame Quality34%

Beautiful frame

Quality-Overall23%

Excellent product

Value For Money13%

Fine for the money

Advertised Vs Actual Product6%

Item as described

Size-Overall6%

Perfect fit

What buyers complain about

91% of reviews
Quality-Overall32%

Flimsy / poor quality

Frame Quality20%

Broken frame arrived

Value For Money9%

Cheap, you pay for what get

Strength8%

easy to break

Mounting8%

Mounting board badly cut

60 X 80 Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
54%
2Size-Overall
28%
3Defective Material/Parts
5%
4Quality-Overall
3%
5Scratch Resistance
1%

Common 60 X 80 Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 60 X 80 Frame 43/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -19.1% over the last 90 days.
60 X 80 Frame buyers on Amazon United Kingdom complain most about Quality-Overall, Frame Quality, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.9%.