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50x70cm Frame

50x70cm Frame shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 55Growth 12Conversion 62Competition 53Returns 90Price range 67Avg price 80Brand share 59Review moat 43Quality gap 72
This niche Category average

Is 50x70cm Frame profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 50x70cm Frame is a £398K/yr Amazon United Kingdom market (433K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 56/100.

50x70cm Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.1% over the last 90 days and 5.5% of searches end in a purchase.

£398K

revenue / yr

Units sold / yr25K
Search volume / yr-25.1%433K
Conversion rate5.5%
Avg price£16.87

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers22 · 35
Top-5 product click share53%
Open market30%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement84%
New entrants (1y)3· 2 succeeded
Avg rating4.3★
Avg reviews2,165

Top 50x70cm Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

35

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

53%

Top 20: 88%

Open market

26%

  • Tinkeps25%
  • DECORO18%
  • upsimples16%
  • QPQIYIY5%
  • RUN HELIX5%
  • wyewye4%

50x70cm Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume433KCVR5.5%Products32Brands22Top 5 Brands70%OOS Rate3.1%Rating4.3★Reviews2,165Avg BSR#83
10K6KSpike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top 50x70cm Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 50x70cm frame94K/yr
  • picture frames 50cm x 70cm65K/yr
  • 50 x 70 frame55K/yr
  • 50x70 frame23K/yr
  • frame 50x70cm23K/yr
  • 50cm x 70cm frame21K/yr
  • 70cm x 50cm frame26K/yr
  • 50 x 70 black frame16K/yr
  • 70x50 picture frame15K/yr
  • 70 x 50 picture frame13K/yr

What reviews say buyers love and hate about 50x70cm Frame

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Frame Quality36%

Great frames

Quality-Overall21%

it is well made

Value For Money16%

Excellent value

Weight Light5%

Lightweight and fairly easy to hang

Size-Overall4%

Absolutely lovely fit

What buyers complain about

82% of reviews
Quality-Overall24%

Low quality

Frame Quality23%

Poor quality frame

Strength12%

Cheap and flimsy

Value For Money7%

Cheap, you pay for what get

Size-Overall4%

it is just not big enough

50x70cm Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
51%
2Size-Overall
22%
3Quality-Overall
5%
4Defective Material/Parts
5%
5Strength
2%

Common 50x70cm Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 50x70cm Frame 56/100 on Amazon United Kingdom — Worth a look. The niche generates £398K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -25.1% over the last 90 days.
Search demand for 50x70cm Frame on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.