Skip to content

50x70cm Frame

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -25.1% this quarter, so 50x70cm Frame is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£398K/yr433K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
53%top-5 click share · 22 brands · 35 sellers

Flapen Score

50x70cm Frame against its category

The dotted line is the Home & Garden average. Past it, 50x70cm Frame is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 50x70cm Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 50x70cm Frame 433K times last year and spent an estimated £398K. The top 5 brands take 70% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £398K a year.

Searches, last 12 months
433K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
5.5%
Market size, estimated
£398Ka year
Peak month
January1.6× the quietest month
Top search term
50x70cm frame94K searches a year

02 · Price

A sale here is worth £16.87.

Listings sell for £16.87 on average, from £5.61 to £34.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £16.87 that is £13K to £17K a year per listing.

Average price
£16.87inside the $15 to $100 sweet spot
Price range
£5.61–£34.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #83 within Photo Albums, Frames & Accessories. It carries 2,165 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
81%
Out of stock, average day
3.1%
Average rank
#83in Photo Albums, Frames & Accessories
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,165per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top 50x70cm Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

35

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

53%

Top 20: 88%

Open market

26%

  • Tinkeps25%
  • DECORO18%
  • upsimples16%
  • QPQIYIY5%
  • RUN HELIX5%
  • wyewye4%

Demand

50x70cm Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 50x70cm Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 50x70cm frame94K/yr
  • picture frames 50cm x 70cm65K/yr
  • 50 x 70 frame55K/yr
  • 50x70 frame23K/yr
  • frame 50x70cm23K/yr
  • 50cm x 70cm frame21K/yr
  • 70cm x 50cm frame26K/yr
  • 50 x 70 black frame16K/yr
  • 70x50 picture frame15K/yr
  • 70 x 50 picture frame13K/yr

Reviews and returns

What reviews say buyers love and hate about 50x70cm Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.13

Low quality

Not the quality I was expecting

Very cheap quality

Frame Quality23%+2.32

Poor quality frame

Flimsy frame

Frame Arrived broken in 2 places

Strength12%−0.24

Cheap and flimsy

They are so flimsy

Not sturdy

Value For Money7%+0.36

Cheap, you pay for what get

Not sure its worth the price I paid

Specially as they werent even cheap

Size-Overall4%+0.25

it is just not big enough

it does not fit properly

Its a really big parcel

Love

Frame Quality36%+2.32

Great frames

Sturdy frame

Awesome frame

Quality-Overall21%−0.13

it is well made

Easy ordering, quality ok

Amazing quality

Value For Money16%+0.36

Excellent value

Good for the price

Worth the money

Weight Light5%+0.61

Lightweight and fairly easy to hang

it's lightweight

The frame is light

Size-Overall4%+0.25

Absolutely lovely fit

Fits my jigsaw perfectly

fits perfectly with my home decor

Return

1.2% Return rate 25% Fixable by listing

Frame Quality51%█▇██▇▇

Poor quality frame

Flimsy frame

Frame Arrived broken in 2 places

Size-Overall22%▆█▆▅█▇

it is just not big enough

it does not fit properly

Its a really big parcel

Quality-Overall5%█▅▃▅▇▆

Low quality

Not the quality I was expecting

Very cheap quality

Defective Material/Parts5%▄▆▆▇▆█
Strength2%▃█▄▅▅▆

Cheap and flimsy

They are so flimsy

Not sturdy

FAQ

Common 50x70cm Frame questions

Answered from the same tracked data.