Is 50x70cm frame profitable to sell on Amazon United Kingdom?

The niche generates £398K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the 50x70cm frame niche?

22 brands and 35 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in 50x70cm frame?

Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 1.2%.

When does demand for 50x70cm frame peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the 50x70cm frame niche?

Listings span £5.61–£34.05; the average listing price is £16.87 (sweet spot $15–$100). The average incumbent carries 2,165 reviews — the moat a new listing must climb.

50x70cm frame

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great£16.87

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.61–£34.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Good£398K

£398K/yr · 433K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,164.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-25.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, 50x70cm frame is a £398K/yr Amazon United Kingdom market (433K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

50x70cm frame market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £337K–£422K; units × avg price
Conversion rate: 5.5%
Avg BSR: #83
Page quality: 0%
Prime: 81%
Sponsored: 84%
Out of stock: 3.1%
Avg brand age: 46 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

53%

Top 20: 88%

Open market

26%

Tinkeps25%
DECORO18%
upsimples16%
QPQIYIY5%
RUN HELIX5%
wyewye4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -25.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top 50x70cm frame search terms

50x70cm frame94K/yr -16.2%4.3% conv.
picture frames 50cm x 70cm65K/yr -22.1%3.2% conv.
50 x 70 frame55K/yr -28.7%4.7% conv.
50x70 frame23K/yr -10.4%3.5% conv.
frame 50x70cm23K/yr -35.6%3.9% conv.
50cm x 70cm frame21K/yr -31.9%4.9% conv.
70cm x 50cm frame26K/yr -26.3%4.5% conv.
50 x 70 black frame16K/yr -24.7%6.8% conv.
70x50 picture frame15K/yr -29.8%5.7% conv.
70 x 50 picture frame13K/yr -28.2%5.3% conv.

All search terms

Top 50x70cm frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tinkeps 50x70cm Black Frame - Engineered Wood and Plexiglass Picture Frames 50cm x 70cm with A2 Mount for Prints Photos and Posters Wall Mountable

Tinkeps£15.684.4★433 rev

DECORO 50x70cm Black Poster Frame - 500 x 700mm Wooden Frames - Large Black Picture Frames - Perfect For Jigsaw puzzles Black Frame

DECORO£10.394.2★873 rev

upsimples 3 Pack 50x70 Picture Frame Black 50x70 Poster Photo Frame

upsimples£23.413.7★4,286 rev

QPQIYIY 50x70cm Brown Frame Engineered Wood and Plexiglass Picture Frames 50cmx70cm with Mount for A2 Prints Photos and Posters Wall Mountable Poster Frames 50 x 70cm

QPQIYIY£13.624.5★89 rev

Tinkeps 50x70cm Oak Wood Frame Engineered Wood and Plexiglass Picture Frames 50cm x 70cm with Mount for A2 Prints Photos and Posters Wall Mountable

Tinkeps£14.334.6★156 rev

Newest

by launch date

TOSCALETTI 2 Pack 50x70cm Frame Lightweight Picture Frames with HD PS Panel Adhesive Wall Hooks Included No Drilling Needed Large Portrait or Landscape Hanging Perfect for Posters Prints and Photos

TOSCALETTI£23.1222 rev

6mo ago

QPQIYIY 50x70cm Brown Frame Engineered Wood and Plexiglass Picture Frames 50cmx70cm with Mount for A2 Prints Photos and Posters Wall Mountable Poster Frames 50 x 70cm

QPQIYIY£13.6289 rev

8mo ago

EMPORIUM RETAIL FRAMES Black 50X70cm Picture Frame - 500x700mm Black Poster Frame Wood Styrene Acrylic Glass MDF Back & Hooks - Portrait or Landscape Ideal for Gallery Wall Decorations

EMPORIUM RETAIL FRAMES£13.43273 rev

9mo ago

2Pack Black 50x70cm Picture Frames with Removable A2 Mount Wall Mounting

Zueyunstoo£21.07467 rev

1y ago

Vasemouh 50x70 cm Picture Frame Black Pack of 3 Large Aluminium Metal 50cm x 70cm Photo Frame for Posters or Artwork Horizontal or Vertical Wall Hanging

Vasemouh£24.45576 rev

1y ago

What buyers say about 50x70cm frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality36%

“Great frames”

Quality-Overall21%

“it is well made”

Value For Money16%

“Excellent value”

Weight Light5%

“Lightweight and fairly easy to hang”

Size-Overall4%

“Absolutely lovely fit”

Advertised Vs Actual Product3%

“Just what I wanted”

Strength2%

“once done, it holds well”

Ease Of Use2%

“Easy to use”

Mounting1%

“it comes with a mount”

Design-Overall1%

“looks lovely in my living room”

What buyers complain about

Quality-Overall24%

“Low quality”

Frame Quality23%

“Poor quality frame”

Strength12%

“Cheap and flimsy”

Value For Money7%

“Cheap, you pay for what get”

Size-Overall4%

“it is just not big enough”

Mounting4%

“No fixing point to mount to wall”

Material Quality2%

“Very cheap material”

Thickness2%

“The plastic film at the front is thin”

Assembly/Installation2%

“because it took me forever to put the whole thing together”

Durability2%

“Broken on arrival twice”

Top return reasons

Frame Quality51%

Size-Overall22%

Quality-Overall5%

Defective Material/Parts5%

Strength2%

Mounting2%

Color2%

Scratch Resistance1%

Wood Quality1%

Material Quality1%

Common questions

Is 50x70cm frame profitable to sell on Amazon United Kingdom?: The niche generates £398K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the 50x70cm frame niche?: 22 brands and 35 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in 50x70cm frame?: Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 1.2%.
When does demand for 50x70cm frame peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the 50x70cm frame niche?: Listings span £5.61–£34.05; the average listing price is £16.87 (sweet spot $15–$100). The average incumbent carries 2,165 reviews — the moat a new listing must climb.