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50th Birthday Balloons

Maybe

Returns run at only 0.7% of orders. But prices span $2.50–$11.23, mostly outside the sweet spot, so 50th Birthday Balloons is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£50K/yr106K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
42%top-5 click share · 35 brands · 52 sellers

Flapen Score

50th Birthday Balloons against its category

The dotted line is the Home & Garden average. Past it, 50th Birthday Balloons is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 50th Birthday Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 50th Birthday Balloons 106K times last year and spent an estimated £50K. The top 5 brands take 54% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
8.5%
Market size, estimated
£50Ka year
Peak month
March1.8× the quietest month
Top search term
50th birthday balloons29K searches a year

02 · Price

A sale here is worth £5.56.

Listings sell for £5.56 on average, from £2.50 to £11.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.56 that is £556 to £1K a year per listing.

Average price
£5.56under the $15 to $100 sweet spot
Price range
£2.50–£11.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£556–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #245 within Party Supplies. It carries 932 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
6.9%
Average rank
#245in Party Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
932per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top 50th Birthday Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

52

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

42%

Top 20: 80%

Open market

41%

  • onehous18%
  • OFFCUP15%
  • Sroeeshee8%
  • Jwssor7%
  • Lingqiang6%
  • Unisun6%

Demand

50th Birthday Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top 50th Birthday Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 50th birthday balloons29K/yr
  • 50 balloons17K/yr
  • 50th balloons17K/yr
  • 50th balloons for women7K/yr
  • 50th birthday balloons for women7K/yr
  • 50th birthday balloons for men5K/yr
  • 50 balloon5K/yr
  • 50 balloons for women6K/yr
  • 50th balloons for men6K/yr
  • 50 balloons for men4K/yr

Reviews and returns

What reviews say buyers love and hate about 50th Birthday Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%−0.41

Looks nothing like the picture

Misleading

It was very misleading

Value For Money17%+0.19

Overpriced

expensive for what it is

Very overpriced for what was received

Quality-Overall13%+0.94

the balloons in this pack are dreadful quality

appalling quality balloons

Bad quality

Inflation/Deflation12%+0.53

NOT SELF INFLATING

all the black balloons burst after instantly starting to inflate with helium never actually managed to get 1 inflated fully

Foil balloons rip when inflated

Smell6%−0.09

Serious chemical smell

Smell

Strong smell like petrol

Love

Value For Money21%+0.19

Decent for the price

They are great value for money

Good value

Quality-Overall20%+0.94

Good quality

All items are well made

Good quality balloons

Inflation/Deflation15%+0.53

Easy to blow up with a balloon blower upper

Easy to inflate

These were great non popped, stayed inflated and 3 days later they are still inflated, Rubbed the ones with foil in on my jumper and they spread out in place in the balloons

Color7%+1.03

Nice colour combination

neutral colours

Gorgeous vibrant blue

Advertised Vs Actual Product7%−0.41

they are as described

it done exactly what I needed it to do

Just the job

Return

0.7% Return rate 47% Fixable by listing

Color23%▅██▃▁█
Quality-Overall16%█▂▄▃▁▁

the balloons in this pack are dreadful quality

appalling quality balloons

Bad quality

Size-Overall13%▁▁▆▄█▇

These are pretty large

Was not 50m long - was very small

Happy birthday banner very small

Inflation/Deflation13%▁█▁▃▆▁

NOT SELF INFLATING

all the black balloons burst after instantly starting to inflate with helium never actually managed to get 1 inflated fully

Foil balloons rip when inflated

Smell13%▁▁▁▄█▁

Serious chemical smell

Smell

Strong smell like petrol

FAQ

Common 50th Birthday Balloons questions

Answered from the same tracked data.