5 Minute Clever Chef
FailThe top 5 brands take 100% of clicks, so 5 Minute Clever Chef is a Fail.
- Flapen Score
- 32 / 100Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 5132
- Market size
- £55K/yr58K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 17 sellers
Flapen Score
5 Minute Clever Chef against its category
The dotted line is the Home & Garden average. Past it, 5 Minute Clever Chef is stronger. Inside it, weaker.
Market
The 5 Minute Clever Chef market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 5 Minute Clever Chef 58K times last year and spent an estimated £55K. All 3 brands take every click. Demand peaks in Sep. Flapen scores it 32 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £55Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- clever chef21K searches a year
02 · Price
A sale here is worth £26.64.
Listings sell for £26.64 on average, from £8.73 to £50.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £26.64 that is £13K to £20K a year per listing.
- Average price
- £26.64inside the $15 to $100 sweet spot
- Price range
- £8.73–£50.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £13K–£20K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #103 within Small Kitchen Appliances. It carries 1,289 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 67%
- Out of stock, average day
- 20.5%
- Average rank
- #103in Small Kitchen Appliances
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,289per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top 5 Minute Clever Chef products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Drew&Cole 5 Minute CleverChef - 700W - Non-Stick Multicooker - Great for Steaks Omelettes Toasties Pizzas & Dessert Maker - Free Recipe App - Quick Meals - Cool-Touch Handle & Auto Temp Sensor
- Price
- £20.72
- Rating
- 4.2/5
- Reviews
- 1,744
- Age
- 2y ago

Drew&Cole 5 Minute CleverChef 700W Cream - Non-Stick Multicooker - Great for Steaks Omelettes Toasties Pizzas & Dessert Maker - Free Recipe App - Quick Meals - Cool-Touch Handle & Auto Temp Sensor
- Price
- £22.47
- Rating
- 4.2/5
- Reviews
- 1,744
- Age
- 9mo ago

Drew&Cole 5 Minute CleverChef Deluxe - Pancake and Toastie Plate Set - Non-Stick Ceramic Plates
- Price
- £8.73
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago

High Street TV Red Copper 5-Minute Chef - Omelette Pan Non-Stick Omlette Maker Cooker That Will Cook Your Favourite Meals in 5 Minutes or Less
- Price
- £33.93
- Rating
- 4.4/5
- Reviews
- 312
- Age
- 7y ago

Drew&Cole CleverChef 14-in-1 Multi Cooker - Stew Roast Slow Cooker Steam Bake Bread Maker Rice Soup Maker & More - Large Capacity Family Batch Cooking - Cooks 5 Portions
- Price
- £50.55
- Rating
- 4.4/5
- Reviews
- 3,852
- Age
- 8y ago
Trending
90-day click momentum
Drew&Cole 5 Minute CleverChef Deluxe - Pancake and Toastie Plate Set - Non-Stick Ceramic Plates
- Price
- £8.73
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago

Drew&Cole 5 Minute CleverChef 700W Cream - Non-Stick Multicooker - Great for Steaks Omelettes Toasties Pizzas & Dessert Maker - Free Recipe App - Quick Meals - Cool-Touch Handle & Auto Temp Sensor
- Price
- £22.47
- Rating
- 4.2/5
- Reviews
- 1,744
- Age
- 9mo ago

High Street TV Red Copper 5-Minute Chef - Omelette Pan Non-Stick Omlette Maker Cooker That Will Cook Your Favourite Meals in 5 Minutes or Less
- Price
- £33.93
- Rating
- 4.4/5
- Reviews
- 312
- Age
- 7y ago

Drew&Cole 5 Minute CleverChef - 700W - Non-Stick Multicooker - Great for Steaks Omelettes Toasties Pizzas & Dessert Maker - Free Recipe App - Quick Meals - Cool-Touch Handle & Auto Temp Sensor
- Price
- £20.72
- Rating
- 4.2/5
- Reviews
- 1,744
- Age
- 2y ago

Bakers Friend Omelette Maker Electric Frittata Pan Multicooker For Breakfast Snacks & Desserts Double Sided Non Stick Cooking Plates Kitchen Electrical Appliances Recipe Included Aqua UK Plug
- Price
- £23.41
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago
Newest
by launch date
Drew&Cole 5 Minute CleverChef 700W Cream - Non-Stick Multicooker - Great for Steaks Omelettes Toasties Pizzas & Dessert Maker - Free Recipe App - Quick Meals - Cool-Touch Handle & Auto Temp Sensor
- Price
- £22.47
- Rating
- 4.2/5
- Reviews
- 1,744
- Age
- 9mo ago

Drew&Cole 5 Minute CleverChef Deluxe - Pancake and Toastie Plate Set - Non-Stick Ceramic Plates
- Price
- £8.73
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago

Bakers Friend Omelette Maker Electric Frittata Pan Multicooker For Breakfast Snacks & Desserts Double Sided Non Stick Cooking Plates Kitchen Electrical Appliances Recipe Included Aqua UK Plug
- Price
- £23.41
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago

Drew&Cole 5 Minute CleverChef - 700W - Non-Stick Multicooker - Great for Steaks Omelettes Toasties Pizzas & Dessert Maker - Free Recipe App - Quick Meals - Cool-Touch Handle & Auto Temp Sensor
- Price
- £20.72
- Rating
- 4.2/5
- Reviews
- 1,744
- Age
- 2y ago

High Street TV Red Copper 5-Minute Chef - Omelette Pan Non-Stick Omlette Maker Cooker That Will Cook Your Favourite Meals in 5 Minutes or Less
- Price
- £33.93
- Rating
- 4.4/5
- Reviews
- 312
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Drew&Cole90%
- High Street TV7%
- Baker's Friend3%
Demand
5 Minute Clever Chef search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.9×
Search terms
Top 5 Minute Clever Chef search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clever chef21K/yr
- drew and cole 5 minute clever chef14K/yr
- 5 minute clever chef16K/yr
- cleverchef2K/yr
- 5 minute chef2K/yr
- 5 minute cleverchef3K/yr
Reviews and returns
What reviews say buyers love and hate about 5 Minute Clever Chef
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Needs cleaning regularly
It is not easy to clean
It's terrible to clean
it never sticks poor quality non stick
Not completely non stick
The non-stick surface is very poor
too expensive
waste of money
Not worth the money
doesn't fry well - max temperature is too low
wasnt heating up
no heating
Shame it broke
broke within the first week
Only lasted a couple weeks
Love
Easy to use
Easy to use and ckean, makes perfect omelettes, not used for anything else yet
It's quick and convenient
the results are so good
Quality is excellent
Great product
does what it says it would do
It does the job I bought it for
exactly as described
easy to clean
browns food as well due to higher wattage- its fantastic neat easy to clean n heats immediately- if u aint got one u need one-cooks my omelette nicely n whatever I cook in it
Stays as clean after you take food out as it was before you start
Perfect Omelettes
Eggs cooked to perfection
Yummy cakes here I come
Return
4.4% Return rate 65% Fixable by listing
That if the extra plates are ordered there is no way I can find to fit them and use
Small
it is rather small
Not working
MENUE NOT ACCESABLE
Stop working
doesn't fry well - max temperature is too low
wasnt heating up
no heating
Not easy to use
not really handy
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 5 Minute Clever Chef questions
Answered from the same tracked data.









