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4th July Party Decorations

Maybe

Search demand grew >1,000% this quarter. But prices span $3.37–$14.46, mostly outside the sweet spot, so 4th July Party Decorations is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£8K/yr28K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
31%top-5 click share · 29 brands · 34 sellers

Flapen Score

4th July Party Decorations against its category

The dotted line is the Home & Garden average. Past it, 4th July Party Decorations is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4th July Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4th July Party Decorations 28K times last year and spent an estimated £8K. The top 5 brands take 50% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.1%
Market size, estimated
£8Ka year
Top search term
4th july party decorations13K searches a year

02 · Price

A sale here is worth £6.85.

Listings sell for £6.85 on average, from £3.37 to £14.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £6.85 that is £0 to £685 a year per listing.

Average price
£6.85under the $15 to $100 sweet spot
Price range
£3.37–£14.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£685
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #1,106 within Garden Décor. It carries 258 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
25.4%
Average rank
#1,106in Garden Décor
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
56

04 · Newcomers

Amazon counts 1 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top 4th July Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£156£312£467£6231101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

29 falling

Sellers

34

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

31%

Top 20: 69%

Open market

45%

  • GZTINGI17%
  • Creerluces11%
  • SUNBEAUTY8%
  • Abitoncc7%
  • AhfuLife7%
  • Solihigh5%

Search terms

Top 4th July Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4th july party decorations13K/yr
  • 4th july6K/yr
  • 4th of july decorations5K/yr
  • american party decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about 4th July Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.08

Not durable or premium

Quality-Overall20%0.00

And absolute rip off

Design-Overall7%−0.03

Unfortunately this American flag is poorly made

Stitch/Finish/Polish7%−0.02

This isnt a hanging issue—the stitching itself is off

Shape/Style7%−0.02

This causes the stripes to look uneven

Love

Value For Money25%+2.31

Very good value for money

Good value

they are ok value

Quality-Overall23%0.00

Great quality

I was impressed with the quality of these

Good Product

Design-Overall9%−0.03

Liked the design

Theres a good array of designs in the set though - they are all different

Some designs are suitable for other USA celebrations

Color8%−0.01

- Vibrant colours

Bright colours and nice designs

Vivid colours

Ease Of Use6%+0.44

this was easy enough to do

- Easy to hang with attached tape

Return

0.6% Return rate 46% Fixable by listing

Size-Overall27%█▃▁▁▅▃
Quality-Overall19%▁▁█▁▁▁

And absolute rip off

Advertised Vs Actual Product15%▁▁▁▁▁█
Material Quality12%▁██▁▁▁

The material is just too thin

Value For Money8%

FAQ

Common 4th July Party Decorations questions

Answered from the same tracked data.