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4m Parasol

Pass

4m Parasol scores 65 out of 100, a Pass. Shoppers spend an estimated $43K a year here, search demand grew +510.2% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£43K/yr50K searches / yr
90-day growth
+510.2%search demand this quarter
Competition
17%top-5 click share · 29 brands · 37 sellers

Flapen Score

4m Parasol against its category

The dotted line is the Home & Garden average. Past it, 4m Parasol is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4m Parasol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4m Parasol 50K times last year and spent an estimated £43K. The top 5 brands take 71% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +510.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+510.2%
Conversion, latest week
1.1%
Market size, estimated
£43Ka year
Top search term
outsunny parasol21K searches a year

02 · Price

A sale here is worth £76.89.

Listings sell for £76.89 on average, from £9.48 to £355.59. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £76.89 that is £0 to £8K a year per listing.

Average price
£76.89inside the $15 to $100 sweet spot
Price range
£9.48–£355.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #138 within Garden Furniture & Accessories. It carries 595 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
38%
Out of stock, average day
24.8%
Average rank
#138in Garden Furniture & Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
138

04 · Newcomers

15 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
42
Successful launches
15Amazon's first-year sales bar
Average brand age
47 months

Products

Top 4m Parasol products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.

£0£860£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

29 falling

Sellers

37

Est. top-5 brand share

71%

Top 20: 97%

Est. top-5 click share

17%

Top 20: 42%

Open market

25%

  • Outsunny48%
  • KETTLER12%
  • CHRISTOW5%
  • SUNMER4%
  • KEPLIN4%
  • GardenCo3%

Demand

4m Parasol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '26Prime Day '26JulAugSepOctNovFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 56.5× · 11 of 12 months tracked

Search terms

Top 4m Parasol search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • outsunny parasol21K/yr
  • kettler parasol7K/yr
  • 4m parasol7K/yr
  • green parasol6K/yr
  • green garden parasol5K/yr
  • square parasol 3m x 3m5K/yr

Reviews and returns

What reviews say buyers love and hate about 4m Parasol

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
0.5%of orders come back
“Broken part”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 4m Parasol questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data