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45x45 Cushion Insert

Fail

Shoppers spend only $44K a year here, so 45x45 Cushion Insert is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£44K/yr67K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
56%top-5 click share · 23 brands · 26 sellers

Flapen Score

45x45 Cushion Insert against its category

The dotted line is the Home & Garden average. Past it, 45x45 Cushion Insert is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 45x45 Cushion Insert market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 45x45 Cushion Insert 67K times last year and spent an estimated £44K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
6.9%
Market size, estimated
£44Ka year
Peak month
December6.0× the quietest month
Top search term
45x45 cushions14K searches a year

02 · Price

A sale here is worth £9.59.

Listings sell for £9.59 on average, from £4.16 to £21.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.59 that is £2K to £5K a year per listing.

Average price
£9.59under the $15 to $100 sweet spot
Price range
£4.16–£21.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #22 within Cushions & Accessories. It carries 7,578 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
30%
Out of stock, average day
8.5%
Average rank
#22in Cushions & Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,578per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top 45x45 Cushion Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

26

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

56%

Top 20: 92%

Open market

29%

  • Rohi26%
  • Makimoo12%
  • Linen Empire11%
  • CnA Stores9%
  • C Stores9%
  • Adam Home5%

Demand

45x45 Cushion Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top 45x45 Cushion Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 45x45 cushions14K/yr
  • square cushions6K/yr
  • 45 x 45 cushion7K/yr
  • sofa cushion inserts6K/yr
  • pillow cushion5K/yr
  • square cushion6K/yr
  • cushion 45 x 45 insert4K/yr
  • pillow insert5K/yr
  • pillow 45x45cm5K/yr
  • cushion pillow4K/yr

Reviews and returns

What reviews say buyers love and hate about 45x45 Cushion Insert

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.08

i thought they where high quality these are cheap

Rubbish quality

Average quality

Cushion11%+0.68

Very thin cushions

Cushions not as good as I thought they would be

Flat cushions

Size-Overall10%−0.07

size is inaccurate

Too small

Too big

Thickness10%−0.11

I needed the depth at first looked a little thin

Not very thick

I require it thicker

Value For Money7%+1.09

not worth the price as cheaper ones are as good if not better

little more expensive if bought through Amazon

Not worth the cost

Love

Quality-Overall22%−0.08

Very well made at a good price

Amazing quality

Good quality, speedy delivery

Cushion20%+0.68

Fantastic cushion

Comfy cushion

Beautiful cushions

Value For Money17%+1.09

Excellent value

Decent price

Price was fair

Comfort-Overall9%+1.17

Quality and comfort

Found this much more comfortable than others

Comfortable and good fit for a chair

Size-Overall7%−0.07

Fit perfect with the covers

Good fit

fits chair perfectly

Return

0.1% Return rate 50% Fixable by listing

Size-Overall40%█▆▆▇▇▇

size is inaccurate

Too small

Too big

Cushion18%▅▆█▅▆▅

Very thin cushions

Cushions not as good as I thought they would be

Flat cushions

Quality-Overall13%▅▆▅▆▆█

i thought they where high quality these are cheap

Rubbish quality

Average quality

Advertised Vs Actual Product4%▅▆▆▆█▃

Didnt look like picture

Not same as photo

Very misleading

Thin3%▃█▄▇▅▅

FAQ

Common 45x45 Cushion Insert questions

Answered from the same tracked data.