45x45 cushion insert
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.16–£21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Review moat
Bad7,578.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 67K searches
According to Flapen's Amazon United Kingdom niche tracking, 45x45 cushion insert is a £44K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
45x45 cushion insert market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £58K–£77K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 30%
- Sponsored
- 77%
- Out of stock
- 8.5%
- Avg brand age
- 38 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
26
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
56%
Top 20: 92%
Open market
29%
- Rohi26%
- Makimoo12%
- Linen Empire11%
- CnA Stores9%
- C Stores9%
- Adam Home5%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -9.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Top 45x45 cushion insert search terms
- 45x45 cushions14K/yr
- square cushions6K/yr
- 45 x 45 cushion7K/yr
- sofa cushion inserts6K/yr
- pillow cushion5K/yr
- square cushion6K/yr
- cushion 45 x 45 insert4K/yr
- pillow insert5K/yr
- pillow 45x45cm5K/yr
- cushion pillow4K/yr
Top 45x45 cushion insert products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rohi Set of 4 Hypoallergenic Cushion pads 45cm x 45cm - White polyster square Cushions - Standard stuffer pack of Cushion inserts 45cm x 45cm (Pack of 4 | 18x18)
Rohi£8.484.4★8,878 rev
Rohi Set of 2 Hypoallergic Cushion Inner Pads (Pack of 2) 18 x 18 (45cm x 45cm) Cushion Insert Decorative Square Pillow Stuffer for Sofa Couch Cushions
Rohi£6.654.4★21,147 rev
Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)
Makimoo£7.634.3★2,293 rev
Cushion Inserts Pads (Pack of 2) 45 x 45 cm (18x18 Inches) - White Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers Made in UK
Linen Empire£5.894.4★1,622 rev
CnA Stores - Square Cushion Insert Inner Pads 18 x 18 Inch (45cm x 45cm) Cushion Stuffer Made From Bounce Back Non- Allergenic 100% Pure Hollowfibre 1 Cushion
CnA Stores£4.164.6★935 rev
Newest
by launch date
LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
LANE LINEN£9.395,144 rev
Pro Home 45 x 45 Cushion Insert Pack of 2 Soft & Fluffy 18 x 18 Cushion Pads Square Cushion Inserts 45cm x 45cm Hypoallergenic Pillow Inserts Cushion Fillers Cushion Inners for Sofa Pillows
Pro Home£5.7023 rev
Booster Seat Cushion 47cm Square Chair Pad with 10cm Thick Grey
Generic£9.84125 rev
Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)
Makimoo£7.632,293 rev
Makimoo Cushion Inserts 30cm x 50cm (12 x 20) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)
Makimoo£7.372,293 rev
Trending
90-day click momentum
Luxury Hollowfibre Pack of 4 Cushion Pads Inners Inserts 18x18 inches (45 x 45 cm) - White Square Cushion Fillers with Anti Dust Mite Down Proof Cover & Soft Polyester Filling for Sofa Bed & Couch
Iyan Soft Furnishing£7.884.3★
LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
LANE LINEN£9.394.0★
Oubonun Cushion Inserts 45x45cm (Pack of 2) Soft & Fluffy Down Alternative Square Cushion Pads with Soft Cotton Cover for Sofa or Bed Machine Washable White (18x18 Inch)
Oubonun£15.684.6★
Adam Home Cushion Inserts 45cm x 45cm (18 x 18 inches) Quick Rebound Fluffy White Cushion Inner Perfect Hollowfibre for Sofa Cushion Pads (Pack of 4)
Adam Home£8.834.4★
Cushion Inserts 45x45 cm (18x18 inch) Hollow Virgin Fibre Inner Pads for Sofa or Bed Hypoallergenic Cushion pads polyster square Standard stuffer pack of White Cushion Fillers (Pack of 2)
DreamNights£8.394.4★
What buyers say about 45x45 cushion insert
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made at a good price”
“Fantastic cushion”
“Excellent value”
“Quality and comfort”
“Fit perfect with the covers”
“As advertised”
“Lovely and soft”
“Good fluffy pillows quite thick and plump, and great price”
“do keep the shape as well”
“they are very thickbut fluffy”
What buyers complain about
“i thought they where high quality these are cheap”
“Very thin cushions”
“size is inaccurate”
“I needed the depth at first looked a little thin”
“not worth the price as cheaper ones are as good if not better”
“Didnt look like picture”
“not that awful plastic tea bag material”
“Thin and flimsy”
“Arrived damp and smelling musky”
“Very uncomfortable”
Top return reasons
Common questions
- Is 45x45 cushion insert profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the 45x45 cushion insert niche?
- 23 brands and 26 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in 45x45 cushion insert?
- Top complaints mined from reviews: Quality-Overall, Cushion, Size-Overall. The return rate is 0.1%.
- When does demand for 45x45 cushion insert peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the 45x45 cushion insert niche?
- Listings span £4.16–£21.41; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 7,578 reviews — the moat a new listing must climb.