40x60 Frame
MaybeReturns run at only 1.3% of orders. But demand is soft, at -22.8% this quarter, so 40x60 Frame is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £196K/yr231K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 59%top-5 click share · 19 brands · 24 sellers
Flapen Score
40x60 Frame against its category
The dotted line is the Home & Garden average. Past it, 40x60 Frame is stronger. Inside it, weaker.
Market
The 40x60 Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 40x60 Frame 231K times last year and spent an estimated £196K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £196Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- 40x60cm picture frame52K searches a year
02 · Price
A sale here is worth £14.41.
Listings sell for £14.41 on average, from £8.28 to £25.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.41 that is £4K to £7K a year per listing.
- Average price
- £14.41under the $15 to $100 sweet spot
- Price range
- £8.28–£25.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #144 within Photo Albums, Frames & Accessories. It carries 2,667 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 79%
- Out of stock, average day
- 1.2%
- Average rank
- #144in Photo Albums, Frames & Accessories
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,667per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top 40x60 Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
upsimples 3 Pack 40x60 Picture Frame Black 40x60 Poster Photo Frame
- Price
- £17.43
- Rating
- 3.7/5
- Reviews
- 4,286
- Age
- 1y ago
upsimples 3 Pack 40x60 Frame Black 40x60cm Picture Frames Wall Hanging Photo Frame
- Price
- £20.91
- Rating
- 4.5/5
- Reviews
- 10,615
- Age
- 2y ago
Tinkeps 4 Pack 40x60cm Black Picture Frame Engineered Wood and Plexiglass 40x60 Frame with Mount for A3 Prints Photos and Posters Wall Mountable
- Price
- £20.38
- Rating
- 4.6/5
- Reviews
- 833
- Age
- 1y ago
40x60cm Picture Frame with Mat Black 40x60 Photo Frame with Perspex Window
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 1y ago
40x60cm Picture Frame 3 Pack Black 60x40 Wooden Photo Frames with A3 Mount
- Price
- £17.83
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
Trending
90-day click momentum
Black Oak Photo Picture Poster Frames Portrait and Landscape Shatterproof Acrylic Glass Wall Hanging Frames (Black 40x60cm)
- Price
- £8.28
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 5mo ago
kollyseek picture frame 40x60cm oak colour with passe-partout 16x24in MDF wood photo frame with acrylic glass oak nature decoration (red oak colour)
- Price
- £13.14
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago
Alison Kingsgate Sleek OAK Picture Frame for Photos & Posters - 60X40CM
- Price
- £10.07
- Rating
- 4.4/5
- Reviews
- 4,894
- Age
- 3y ago
upsimples 3 Pack 30x40 Frame Black Picture Frames 30x40 Photo Frame
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 10,615
- Age
- 2y ago
wyewye Picture Frame 40 x 60 cm Wood Acrylic (Not Glass) 40 x 60 cm Black Poster Frame Certificate Hangs on the Wall
- Price
- £12.39
- Rating
- 4.4/5
- Reviews
- 6,207
- Age
- 1y ago
Newest
by launch dateBlack Oak Photo Picture Poster Frames Portrait and Landscape Shatterproof Acrylic Glass Wall Hanging Frames (Black 40x60cm)
- Price
- £8.28
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 5mo ago
40x60cm Picture Frame with Removable A3 Mount Black Wooden Photo Frames
- Price
- £12.18
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 1y ago
40x60cm Picture Frame 3 Pack Black 60x40 Wooden Photo Frames with A3 Mount
- Price
- £17.83
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
40x60cm Picture Frame 2 Pack 60x40cm Wooden Photo Frames with A3 Mount
- Price
- £14.74
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago
40x60cm Picture Frame with Mat Black 40x60 Photo Frame with Perspex Window
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
24
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
23%
- upsimples33%
- Hiyzaun18%
- Tinkeps11%
- MND Dealings5%
- wyewye5%
- Alison Kingsgate4%
Demand
40x60 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top 40x60 Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 40x60cm picture frame52K/yr
- 40 x 60 frames43K/yr
- 40x60 frame19K/yr
- 60x40cm picture frame18K/yr
- 60 x 40 frame17K/yr
- frame 40x60cm9K/yr
- 40 x 60 frame9K/yr
- 40cm x 60cm frame9K/yr
- picture frames 40 x 60 cm7K/yr
- 40 by 60 picture frame5K/yr
Reviews and returns
What reviews say buyers love and hate about 40x60 Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken frame
Awful frames
Not happy with the frames should be a white boarder
Very flimsy and it has very thin perspex instead of glass
But very flimsy and backboard is warped and very thin
Flimsy
is way to thin to fit any plywood in
The perspex is very thin
You cant glue these back in as they need to swivel to work
All 3 have a sticky label which is impossible to get off
can't justify spending around £9 a frame to buy them individually
Waste of money don not bother buying
Waste of money
Love
Nice sturdy frame
Decent frames
Excellent frame
Great quality and value and a speedy delivery 10/10
Good quality
Great product
Good value
Great value for the money
Excellent value for money
Good Fit
fits my picture
Matches the exact size is stated
Really do the job
As described
Exactly what I needed
Return
1.3% Return rate 34% Fixable by listing
Broken frame
Awful frames
Not happy with the frames should be a white boarder
Buy cheap, buy twice
Not worth the money can buy better in b&m
Very flimsy and it has very thin perspex instead of glass
But very flimsy and backboard is warped and very thin
Flimsy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 40x60 Frame questions
Answered from the same tracked data.