40x60 frame
Worth a lookShows low returns (1.3%), but soft demand (-22.8% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good£14.41avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£8.28–£25.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£196K£196K/yr · 231K searches
Review moat
Okay2,666.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 40x60 frame is a £196K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
40x60 frame market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £144K–£180K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 88%
- Out of stock
- 1.2%
- Avg brand age
- 46 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
24
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
23%
- upsimples33%
- Hiyzaun18%
- Tinkeps11%
- MND Dealings5%
- wyewye5%
- Alison Kingsgate4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top 40x60 frame search terms
- 40x60cm picture frame52K/yr
- 40 x 60 frames43K/yr
- 40x60 frame19K/yr
- 60x40cm picture frame18K/yr
- 60 x 40 frame17K/yr
- frame 40x60cm9K/yr
- 40 x 60 frame9K/yr
- 40cm x 60cm frame9K/yr
- picture frames 40 x 60 cm7K/yr
- 40 by 60 picture frame5K/yr
Top 40x60 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 3 Pack 40x60 Picture Frame Black 40x60 Poster Photo Frame
upsimples£17.433.7★4,286 rev
upsimples 3 Pack 40x60 Frame Black 40x60cm Picture Frames Wall Hanging Photo Frame
upsimples£20.914.5★10,615 rev
Tinkeps 4 Pack 40x60cm Black Picture Frame Engineered Wood and Plexiglass 40x60 Frame with Mount for A3 Prints Photos and Posters Wall Mountable
Tinkeps£20.384.6★833 rev
40x60cm Picture Frame with Mat Black 40x60 Photo Frame with Perspex Window
Hiyzaun£11.344.5★368 rev
40x60cm Picture Frame 3 Pack Black 60x40 Wooden Photo Frames with A3 Mount
Hiyzaun£17.834.4★345 rev
Newest
by launch date
Black Oak Photo Picture Poster Frames Portrait and Landscape Shatterproof Acrylic Glass Wall Hanging Frames (Black 40x60cm)
OB2H£8.2811 rev
40x60cm Picture Frame with Removable A3 Mount Black Wooden Photo Frames
Zueyunstoo£12.18262 rev
40x60cm Picture Frame 3 Pack Black 60x40 Wooden Photo Frames with A3 Mount
Hiyzaun£17.83345 rev
40x60cm Picture Frame 2 Pack 60x40cm Wooden Photo Frames with A3 Mount
Hiyzaun£14.74129 rev
40x60cm Picture Frame with Mat Black 40x60 Photo Frame with Perspex Window
Hiyzaun£11.34368 rev
Trending
90-day click momentumBlack Oak Photo Picture Poster Frames Portrait and Landscape Shatterproof Acrylic Glass Wall Hanging Frames (Black 40x60cm)
OB2H£8.284.4★
kollyseek picture frame 40x60cm oak colour with passe-partout 16x24in MDF wood photo frame with acrylic glass oak nature decoration (red oak colour)
kollyseek£13.144.0★
Alison Kingsgate Sleek OAK Picture Frame for Photos & Posters - 60X40CM
Alison Kingsgate£10.074.4★
upsimples 3 Pack 30x40 Frame Black Picture Frames 30x40 Photo Frame
upsimples£13.804.5★
wyewye Picture Frame 40 x 60 cm Wood Acrylic (Not Glass) 40 x 60 cm Black Poster Frame Certificate Hangs on the Wall
wyewye£12.394.4★
What buyers say about 40x60 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Nice sturdy frame”
“Great quality and value and a speedy delivery 10/10”
“Good value”
“Good Fit”
“Really do the job”
“It's much lighter than glass”
“Sturdy justa as described”
“The frames were straightforward to assemble”
“Easy to use”
“Great item good material feels solid”
What buyers complain about
“Broken frame”
“Very flimsy and it has very thin perspex instead of glass”
“is way to thin to fit any plywood in”
“You cant glue these back in as they need to swivel to work”
“can't justify spending around £9 a frame to buy them individually”
“no durability”
“Buy cheap, buy twice”
“Cream boarders not white”
“cheap plastic film”
Top return reasons
Common questions
- Is 40x60 frame profitable to sell on Amazon United Kingdom?
- The niche generates £196K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 40x60 frame niche?
- 19 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in 40x60 frame?
- Top complaints mined from reviews: Frame Quality, Strength, Thickness. The return rate is 1.3%.
- When does demand for 40x60 frame peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the 40x60 frame niche?
- Listings span £8.28–£25.96; the average listing price is £14.41 (sweet spot $15–$100). The average incumbent carries 2,667 reviews — the moat a new listing must climb.