How competitive is the 40x60 Frame niche on Amazon United Kingdom?

19 brands and 24 sellers compete in 40x60 Frame on Amazon United Kingdom. The top 5 40x60 Frame products take 59% of clicks and its top 5 brands hold 72% of demand.

What do buyers complain about in 40x60 Frame?

40x60 Frame buyers on Amazon United Kingdom complain most about Frame Quality, Strength, Thickness, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the 40x60 Frame niche?

40x60 Frame sells for £14.41 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.28–£25.96. The average incumbent carries 2,667 reviews — the moat a new listing must climb.

40x60 Frame

40x60 Frame shows low returns (1.3%), but soft demand (-22.8% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is 40x60 Frame profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 40x60 Frame is a £196K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

40x60 Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.8% over the last 90 days and 5.9% of searches end in a purchase.

£196K

revenue / yr

Units sold / yr13K

Search volume / yr-22.8%231K

Conversion rate5.9%

Avg price£14.41

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers19 · 24

Top-5 product click share59%

Open market28%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Top 40x60 Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

upsimples 3 Pack 40x60 Picture Frame Black 40x60 Poster Photo Frame

Price: £17.43
Rating: 3.7/5
Reviews: 4,286
Age: 1y ago

upsimples 3 Pack 40x60 Frame Black 40x60cm Picture Frames Wall Hanging Photo Frame

Price: £20.91
Rating: 4.5/5
Reviews: 10,615
Age: 2y ago

Tinkeps 4 Pack 40x60cm Black Picture Frame Engineered Wood and Plexiglass 40x60 Frame with Mount for A3 Prints Photos and Posters Wall Mountable

Price: £20.38
Rating: 4.6/5
Reviews: 833
Age: 1y ago

40x60cm Picture Frame with Mat Black 40x60 Photo Frame with Perspex Window

Price: £11.34
Rating: 4.5/5
Reviews: 368
Age: 1y ago

40x60cm Picture Frame 3 Pack Black 60x40 Wooden Photo Frames with A3 Mount

Price: £17.83
Rating: 4.4/5
Reviews: 345
Age: 1y ago

Newest

by launch date

Black Oak Photo Picture Poster Frames Portrait and Landscape Shatterproof Acrylic Glass Wall Hanging Frames (Black 40x60cm)

Price: £8.28
Rating: 4.4/5
Reviews: 11
Age: 5mo ago

40x60cm Picture Frame with Removable A3 Mount Black Wooden Photo Frames

Price: £12.18
Rating: 4.4/5
Reviews: 262
Age: 1y ago

40x60cm Picture Frame 3 Pack Black 60x40 Wooden Photo Frames with A3 Mount

Price: £17.83
Rating: 4.4/5
Reviews: 345
Age: 1y ago

40x60cm Picture Frame 2 Pack 60x40cm Wooden Photo Frames with A3 Mount

Price: £14.74
Rating: 4.4/5
Reviews: 129
Age: 1y ago

40x60cm Picture Frame with Mat Black 40x60 Photo Frame with Perspex Window

Price: £11.34
Rating: 4.5/5
Reviews: 368
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

23%

upsimples33%
Hiyzaun18%
Tinkeps11%
MND Dealings5%
wyewye5%
Alison Kingsgate4%

40x60 Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume231KCVR5.9%Products24Brands19Top 5 Brands72%OOS Rate1.2%Rating4.4★Reviews2,667Avg BSR#144

Peak months: Dec · busiest ÷ quietest = 1.7×

Top 40x60 Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

40x60cm picture frame52K/yr -27.0%4.5% conv.
40 x 60 frames43K/yr -16.6%3.4% conv.
40x60 frame19K/yr -15.0%3.3% conv.
60x40cm picture frame18K/yr -16.0%4.0% conv.
60 x 40 frame17K/yr -11.8%3.2% conv.
frame 40x60cm9K/yr -25.2%4.3% conv.
40 x 60 frame9K/yr -36.1%3.3% conv.
40cm x 60cm frame9K/yr -29.7%4.1% conv.
picture frames 40 x 60 cm7K/yr -20.5%4.6% conv.
40 by 60 picture frame5K/yr -22.3%3.1% conv.

What reviews say buyers love and hate about 40x60 Frame

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Frame Quality33%

“Nice sturdy frame”

Quality-Overall14%

“Great quality and value and a speedy delivery 10/10”

Value For Money12%

“Good value”

Size-Overall11%

“Good Fit”

Advertised Vs Actual Product9%

“Really do the job”

What buyers complain about

93% of reviews

Frame Quality38%

“Broken frame”

Strength16%

“Very flimsy and it has very thin perspex instead of glass”

Thickness8%

“is way to thin to fit any plywood in”

Adhesion/Stickiness7%

“You cant glue these back in as they need to swivel to work”

Value For Money6%

“can't justify spending around £9 a frame to buy them individually”

40x60 Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality

47%

2Size-Overall

29%

3Quality-Overall

4Defective Material/Parts

5Strength

Common 40x60 Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 40x60 Frame 50/100 on Amazon United Kingdom — Worth a look. The niche generates £196K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.8% over the last 90 days.