40x50 Picture Frame
FailDemand is soft, at -8.3% this quarter, so 40x50 Picture Frame is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £104K/yr172K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 14 sellers
Flapen Score
40x50 Picture Frame against its category
The dotted line is the Home & Garden average. Past it, 40x50 Picture Frame is stronger. Inside it, weaker.
Market
The 40x50 Picture Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 40x50 Picture Frame 172K times last year and spent an estimated £104K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 172K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £104Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- 40x50 picture frame32K searches a year
02 · Price
A sale here is worth £11.24.
Listings sell for £11.24 on average, from £4.75 to £23.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.24 that is £3K to £6K a year per listing.
- Average price
- £11.24under the $15 to $100 sweet spot
- Price range
- £4.75–£23.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #121 within Photo Albums, Frames & Accessories. It carries 2,630 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 47%
- Out of stock, average day
- 6.5%
- Average rank
- #121in Photo Albums, Frames & Accessories
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,630per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 40x50 Picture Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Rectangular Wooden Poster/Picture Frame 40 cm x 50 cm Black
- Price
- £9.37
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
upsimples 3 Pack 40x50 Picture Frame Black 40x50 Poster Photo Frame
- Price
- £14.75
- Rating
- 3.7/5
- Reviews
- 4,286
- Age
- 1y ago
DECORO 40x50cm Black Colour Photo Frame 50x40cm/40x50cm Picture Size Frame Poster frame Wall Hangings Decore (BLACK 40X50 CM)
- Price
- £7.88
- Rating
- 4.2/5
- Reviews
- 303
- Age
- 1y ago
Alison Kingsgate Sleek BLACK Picture Frame for Photos & Posters - 50X40CM
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 4,894
- Age
- 3y ago
Black Wood Finish 40x50 cm Picture Poster Frame - 19x15 inch Landscape & Portrait Display
- Price
- £8.20
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 2y ago
Trending
90-day click momentum
Alison Kingsgate Sleek WHITE Picture Frame for Photos & Posters - 50X40CM
- Price
- £8.88
- Rating
- 4.4/5
- Reviews
- 4,894
- Age
- 3y ago
Alison Kingsgate Modern Black A4 Picture Frame for Photos & Certificates
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 4,106
- Age
- 5y ago
Scholar Tree 40x50 Picture Frame Brown with Mounts 40x50cm Frame Wall Mountable
- Price
- £16.56
- Rating
- 4.4/5
- Reviews
- 2,338
- Age
- 10mo ago
DECORO 40x50cm Black Colour Photo Frame 50x40cm/40x50cm Picture Size Frame Poster frame Wall Hangings Decore (BLACK 40X50 CM)
- Price
- £7.88
- Rating
- 4.2/5
- Reviews
- 303
- Age
- 1y ago
Alison Kingsgate Modern Rustic Oak Picture Frame for Photos - 50X40CM
- Price
- £8.79
- Rating
- 4.6/5
- Reviews
- 1,558
- Age
- 4y ago
Newest
by launch dateAmazon Basics Rectangular Wooden Poster/Picture Frame 40 cm x 50 cm Black
- Price
- £9.37
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
Scholar Tree 40x50 Picture Frame Brown with Mounts 40x50cm Frame Wall Mountable
- Price
- £16.56
- Rating
- 4.4/5
- Reviews
- 2,338
- Age
- 10mo ago
Go Frames 40x50cm Black Poster Frame - Wooden Frames - Large Black Picture Frames - Perfect For Jigsaw puzzles Black Frame
- Price
- £13.44
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 11mo ago
upsimples 3 Pack 40x50 Picture Frame Black 40x50 Poster Photo Frame
- Price
- £14.75
- Rating
- 3.7/5
- Reviews
- 4,286
- Age
- 1y ago
KAIWIN 40X50 Picture Frame Oak Set of 3 Wooden Poster Frame 40x50 Picture Frames for Wall Mounting Display for Home Office Gallery Holiday with Photos Posters Puzzles
- Price
- £23.19
- Rating
- 4.3/5
- Reviews
- 780
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
14
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
11%
- Amazon Basics31%
- Alison Kingsgate19%
- DECORO18%
- upsimples13%
- Fabian Clarke London4%
- Generic4%
- Open — no brand owns it (6 brands, 11%)
Demand
40x50 Picture Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 40x50 Picture Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 40x50 picture frame32K/yr
- 50x40 picture frame23K/yr
- 40x50cm frame20K/yr
- 40 x 50 cm frame17K/yr
- 50 x 40 cm frame11K/yr
- 40 x 50 picture frame8K/yr
- 40cm x 50cm frame7K/yr
- 40x50 frame7K/yr
- picture frames 40cm x 50cm6K/yr
- frame 40x50cm7K/yr
Reviews and returns
What reviews say buyers love and hate about 40x50 Picture Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Damaged frame
The frame is certainly cheaply made
there was a scratch on the frame
Poor Quality
Flimsy and awful quality
Unfortunately the price reflects the quality
They're really flimsy
Not Sturdy
Could be sturdier
Not worth the money
Pricey For What you Get
ABSOLUTE WASTE OF MONEY
Its obviously vinyl wrapped or something similar over cheap softwood or mdf
Very Flimsy Material
cant fir the pictures in because of how they are flimsy plastic crap
Love
Frame lovely
Lovely Frame
Good sturdy frame
Good quality and arrived well packaged on time
The quality of workmanship is outstanding
Good quality
Value for money
Excellent value
Good value
much better than I was expecting
As described
Absolutely what I wanted
Fit for purpose
It was a perfect size for my diamond art painting
Great size for a great price, good quality
Return
0.8% Return rate 27% Fixable by listing
Damaged frame
The frame is certainly cheaply made
there was a scratch on the frame
Come up small I have 2 50x40 photos
Poor Quality
Flimsy and awful quality
Unfortunately the price reflects the quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 40x50 Picture Frame questions
Answered from the same tracked data.