40x40 Cushion Inner
FailPrices span $2.52–$14.89, mostly outside the sweet spot, so 40x40 Cushion Inner is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £138K/yr138K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 62%top-5 click share · 19 brands · 20 sellers
Flapen Score
40x40 Cushion Inner against its category
The dotted line is the Home & Garden average. Past it, 40x40 Cushion Inner is stronger. Inside it, weaker.
Market
The 40x40 Cushion Inner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 40x40 Cushion Inner 138K times last year and spent an estimated £138K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
13.2% of searches ended in a purchase last week.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £138Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- cushion inserts 40cm x 40cm28K searches a year
02 · Price
A sale here is worth £7.58.
Listings sell for £7.58 on average, from £2.52 to £14.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.58 that is £8K to £9K a year per listing.
- Average price
- £7.58under the $15 to $100 sweet spot
- Price range
- £2.52–£14.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #36 within Cushions & Accessories. It carries 8,890 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 23%
- Out of stock, average day
- 1.8%
- Average rank
- #36in Cushions & Accessories
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,890per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top 40x40 Cushion Inner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NIGHTSLEEP 4 X Cushions Inner Pads Cushion Stuffer Inserts Hollowfibre Pillows Hypoallergic Cushions (MADE IN UK) (16X16(40X40))
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 3,385
- Age
- 3y ago
Makimoo Cushion Inserts 40cm x 40cm (16 x 16) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)
- Price
- £7.39
- Rating
- 4.3/5
- Reviews
- 2,293
- Age
- 2y ago
Rohi Set of 2 Hypoallergic Cushion Inners Pads (Pack of 2) 16 x 16 (40cm x 40cm) Cushion Inserts Decorative Square Cushion Stuffer for Sofa Couch Cushions
- Price
- £7.28
- Rating
- 4.4/5
- Reviews
- 21,147
- Age
- 4y ago
Rohi Pack of 4 Hypoallergenic Cushion Inserts 16x16 Standard Cushion Pads UK Made
- Price
- £9.33
- Rating
- 4.4/5
- Reviews
- 8,878
- Age
- 3y ago
Luxury Hollowfibre Pack of 2 Cushion Pads Inners Inserts 16x16 inches (40 x 40 cm) - White Square Cushion Fillers with Anti Dust Mite Down Proof Cover & Soft Polyester Filling for Sofa Bed & Couch
- Price
- £5.49
- Rating
- 4.3/5
- Reviews
- 1,848
- Age
- 8y ago
Trending
90-day click momentum
LANE LINEN Cushion Inserts (Pack of 2) 40x40 cm (16x16 inch) Pillow Insert - Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.31
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago
4All Cushion Inserts 40cm x 40cm (16 x 16 inches) Hollow Fibre Cushion Pads with Soft Polycotton Cover Fluffy Square Pillow Inserts for Sofa & Bed Supportive Cushion Filling (1 40X40CM (16X16))
- Price
- £4.61
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 4mo ago
Oubonun Cushion Inserts 40x40cm (Pack of 2) Soft & Fluffy Down Alternative Square Cushion Pads with Soft Cotton Cover for Sofa or Bed Machine Washable White (16x16 Inch)
- Price
- £13.98
- Rating
- 4.6/5
- Reviews
- 2,931
- Age
- 5y ago
Pro Home 40x40 Cushion Insert Soft & Fluffy Cushion Pads 16x16 Inches Cushion Inserts Hypoallergenic 40x40 Cushion Inner Hollowfiber Fill Cushions For Home Sofa Couch & Bedroom (Pack Of 2)
- Price
- £5.91
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago
EGYPTO Pack of 4 Cushion Inserts 40cm x 40cm | Plump Bounce Back 16x16 Inch Cushion Inserts | Hypoallergenic Throw & Sofa Pillows Inner | Made in UK
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 2,309
- Age
- 3y ago
Newest
by launch date4All Cushion Inserts 40cm x 40cm (16 x 16 inches) Hollow Fibre Cushion Pads with Soft Polycotton Cover Fluffy Square Pillow Inserts for Sofa & Bed Supportive Cushion Filling (1 40X40CM (16X16))
- Price
- £4.61
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 4mo ago
LANE LINEN Cushion Inserts (Pack of 2) 40x40 cm (16x16 inch) Pillow Insert - Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.31
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago
QSWRD 40 x 40 CM Cushion Inserts Pack of 2 Small White Decorative Square Throw Pillow Inserts for Living Room Couch Bed Sofa Cushion Sham Stuffer Indoor
- Price
- £10.71
- Rating
- 4.5/5
- Reviews
- 367
- Age
- 1y ago
Pro Home 40x40 Cushion Insert Soft & Fluffy Cushion Pads 16x16 Inches Cushion Inserts Hypoallergenic 40x40 Cushion Inner Hollowfiber Fill Cushions For Home Sofa Couch & Bedroom (Pack Of 2)
- Price
- £5.91
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago
Luxury Hollowfibre New White Hollowfiber Cushion Pad Inner Stuffer Pillow Polyester Insert Square Hypoallergenic (16 X 16 1 Count (Pack of 1))
- Price
- £4.71
- Rating
- 4.4/5
- Reviews
- 1,983
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
21%
- Rohi22%
- NIGHTSLEEP16%
- Makimoo15%
- Iyan Soft Furnishing12%
- Utopia Bedding10%
- 4All6%
Demand
40x40 Cushion Inner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top 40x40 Cushion Inner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cushion inserts 40cm x 40cm28K/yr
- 40x40 cushion inner25K/yr
- 40 x 40 cushion insert16K/yr
- 16x16 inch cushion inserts8K/yr
- cushion pads 40 x 40 cm8K/yr
- 40cm cushion insert7K/yr
- 40x40 cushion6K/yr
- cushions 40 x 40cm9K/yr
- 40 x 40 cushion4K/yr
- 40x40 cushion insert4K/yr
Reviews and returns
What reviews say buyers love and hate about 40x40 Cushion Inner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap made
Rubbish quality
Not great quality
Not quite size
Too small
These inserts are a lot smaller than ordered
too small for cushion covers
These cushions are absolutely awful
This cushion is hopeless
Not quite what is advertised
Misleading
Not as described
Shape loss quickly
They do not hold their shape or form
Go out of shape quite easily
Love
Quality cushion as described
its actually a nice soft cushion
Lovely cushions
Quality at a fair price
Good quality and just the right size for the covers I have
Excellent quality
Excellent value
worth the money
Good price
Fit is perfect
they fit my covers perfectly and look nice and plump
true sizing
As described
They are as in the picture
It does what it says
Return
0.1% Return rate 64% Fixable by listing
Not quite size
Too small
These inserts are a lot smaller than ordered
too small for cushion covers
These cushions are absolutely awful
This cushion is hopeless
Cheap made
Rubbish quality
Not great quality
Not quite what is advertised
Misleading
Not as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 40x40 Cushion Inner questions
Answered from the same tracked data.