40oz tumbler with straw and lid
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good£6.42–£33.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.48avg listing price — sweet spot $15–$100
Review moat
Okay3,337.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 352K searches
According to Flapen's Amazon United Kingdom niche tracking, 40oz tumbler with straw and lid is a £48K/yr Amazon United Kingdom market (352K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Jun–Jul–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
40oz tumbler with straw and lid market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £46K–£57K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 83%
- Out of stock
- 18.3%
- Avg brand age
- 28 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
85
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
29%
Top 20: 62%
Open market
46%
- WATERSY23%
- Otto Koning9%
- YJH7%
- CherryKelly7%
- Simple Modern5%
- BOZ4%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +37.2% search growth over the last 90 days.Peak months: Jan, Jun, Jul, Dec · busiest ÷ quietest = 3.3×
Top 40oz tumbler with straw and lid search terms
- insulated tumbler32K/yr
- tumbler with straw33K/yr
- insulated cup with straw21K/yr
- water tumbler24K/yr
- stainless steel tumbler22K/yr
- cold cup14K/yr
- 40oz tumbler19K/yr
- insulated tumbler with straw15K/yr
- water cup with straw and lid20K/yr
- travel cup with straw16K/yr
Top 40oz tumbler with straw and lid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Ivory Beige
WATERSY£10.694.5★3,487 rev
Travel Mug with Handle Otto Koning 40oz (1.2L) Double Wall Insulated Tumbler with Straw & Lid Stainless Steel Thermal Cup for Hot & Cold Drinks Fits Car Cup Holders & Gym Gear
Otto Koning£8.594.3★663 rev
YJ&H 20oz (550ml) Travel Tumbler Double Wall Vacuum Insulated Coffee Mug Stainless Steel Coffee Cup with 2 Splash Proof Lid 2 Straws & Free Cleaning Brush BPA Free - Pink
YJH£9.144.5★5,116 rev
WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Rose Quartz
WATERSY£10.544.5★3,487 rev
WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle for Cold Hot Coffee 1182ml Black
WATERSY£10.434.5★3,487 rev
Newest
by launch date
FOLAI Leakproof Flip Water Tumbler 30oz Stainless Steel Hot and Cold Water Bottle with Ergonomic Handle and Straw Keeps Cold For 12+ Hours Ideal for Gym Car Beach-Easy to Carry Travel Mug(Floral)
FOLAI£10.3670 rev
LEIKEEGO Travel Mug Coffee Cup 1200ml/40oz Tumbler with Straw and Lid Stainless Steel Double Wall Vacuum Insulated Coffee Cup with Handle-Keeps Cold for 24H-Hot for 12H(Pink)
LEIKEEGO£8.8293 rev
BJPKPK 18oz Insulated Tumbler with lid and Straw Stainless Steel Tumblers Travel Coffee Mug Reusable Thermal Cup Macaron Green
BJPKPK£9.171,412 rev
WATERSY 40oz Travel Mug Coffee Cup with 2 Straws Tumbler Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Green
WATERSY£14.00381 rev
CherryKelly 40oz (1200ml) Tumbler with Handle & Flip Straw | Stainless Steel Travel Coffee Mug | Insulated Thermal Cup | Hot & Cold Drinks Water Bottle | BPA-Free - Lilac Purple
CherryKelly£10.13132 rev
Trending
90-day click momentumBJPKPK 18oz Insulated Tumbler with lid and Straw Stainless Steel Tumblers Travel Coffee Mug Reusable Thermal Cup Macaron Green
BJPKPK£9.174.6★
FOLAI Leakproof Flip Water Tumbler 30oz Stainless Steel Hot and Cold Water Bottle with Ergonomic Handle and Straw Keeps Cold For 12+ Hours Ideal for Gym Car Beach-Easy to Carry Travel Mug(Floral)
FOLAI£10.363.8★
BIGRD Insulated Coffee Cup Travel Mug with Handle and Straw 40oz Stainless Steel Double Wall Vacuum Leak Proof Water Bottle for Cold Hot 1.2L BPA-Free Seafoam
BIGRD£10.564.5★
BOZ Insulated Tumbler - Stainless Steel Cup with Lid and Straw - Perfect for Hot and Cold Drinks - BPA Free (900 ml / 30oz Pink)
BOZ£6.764.4★
Travel Mug with Handle Otto Koning 40oz (1.2L) Double Wall Insulated Tumbler with Straw & Lid Stainless Steel Thermal Cup for Hot & Cold Drinks Fits Car Cup Holders & Gym Gear
Otto Koning£8.584.3★
What buyers say about 40oz tumbler with straw and lid
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“It keeps my drinks coldish”
“Good value for money”
“Brilliant size”
“does not leak”
“Easy to clean”
“The colour is super cute”
“Does what its supposed to”
“The bottle is sturdy”
“it still looks like new”
What buyers complain about
“IT LEAKS FOR GOD SAKE”
“It's not good value as you can get the same at a cheaper price”
“Hard to drink out of”
“Bottle is big”
“Doesn't keep cold”
“It's a bit bulky”
“on hotter days its gone warm”
“Broke quickly”
“Handle broke off after 3rd use”
“the straws are a little flimsy”
Top return reasons
Common questions
- Is 40oz tumbler with straw and lid profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 77 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the 40oz tumbler with straw and lid niche?
- 36 brands and 85 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in 40oz tumbler with straw and lid?
- Top complaints mined from reviews: Leak-Proof, Value For Money, Ease Of Use. The return rate is 1.7%.
- When does demand for 40oz tumbler with straw and lid peak?
- Demand peaks in Jan–Jun–Jul–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the 40oz tumbler with straw and lid niche?
- Listings span £6.42–£33.67; the average listing price is £11.48 (sweet spot $15–$100). The average incumbent carries 3,337 reviews — the moat a new listing must climb.