400 Thread Count Fitted Sheet
MaybeReturns run at only 0.7% of orders. But shoppers spend only $42K a year here, so 400 Thread Count Fitted Sheet is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £42K/yr130K searches / yr
- 90-day growth
- +32.5%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 21 sellers
Flapen Score
400 Thread Count Fitted Sheet against its category
The dotted line is the Home & Garden average. Past it, 400 Thread Count Fitted Sheet is stronger. Inside it, weaker.
Market
The 400 Thread Count Fitted Sheet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 400 Thread Count Fitted Sheet 130K times last year and spent an estimated £42K. The top 5 brands take 69% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- +32.5%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £42Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- cotton sheets double22K searches a year
02 · Price
A sale here is worth £11.58.
Listings sell for £11.58 on average, from £6.19 to £27.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.58 that is £1K to £3K a year per listing.
- Average price
- £11.58under the $15 to $100 sweet spot
- Price range
- £6.19–£27.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Home Textiles. It carries 7,624 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Home Textiles
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,624per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top 400 Thread Count Fitted Sheet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
My Home Store Double Fitted Sheet 100% Egyptian Cotton 300TC Hotel Quality 30 cm White Fitted Bedsheets
- Price
- £10.98
- Rating
- 4.2/5
- Reviews
- 2,259
- Age
- 5y ago

AR Ware Double Fitted Sheet 100% Egyptian Cotton 300 TC Breathable Extra Deep Fitted Sheets Double Bed Hotel Quality 30 Cm Fitted Bed Sheets (White)
- Price
- £9.97
- Rating
- 4.3/5
- Reviews
- 1,133
- Age
- 3y ago

NTBAY 500 Thread Count 100% Egyptian Cotton Double Fitted Sheet Super Soft Cozy and Breathable Deep 12 / 30cm Fitted Bed Sheet White
- Price
- £21.87
- Rating
- 4.3/5
- Reviews
- 1,867
- Age
- 5y ago

My Home Store Flat Sheets Double Size - 100% Egyptian Cotton White Bed Sheet - 300 Thread Count Hotel Quality Bed Sheet Easy Care Fade Resistant Bedding (230 x 255cm)
- Price
- £10.90
- Rating
- 4.4/5
- Reviews
- 1,818
- Age
- 5y ago

Yorkshire Bedding Flat Sheets Double 100% Egyptian Cotton Bed Sheet 200 Thread Count Breathable and Fade Resistant Hotel Quality White Sheets (225 cm x 275 cm)
- Price
- £11.39
- Rating
- 4.4/5
- Reviews
- 4,205
- Age
- 6y ago
Trending
90-day click momentum
Acrali Home White Egyptian Cotton Double Fitted Sheet 137x190 cm - 200 Thread Count Deep Pocket - Ultra Soft Hotel Quality Breathable & Hypoallergenic Bottom Bed Sheet
- Price
- £9.59
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 10mo ago

Yorkshire Bedding Flat Sheets Double 100% Egyptian Cotton Bed Sheet 200 Thread Count Breathable and Fade Resistant Hotel Quality White Sheets (225 cm x 275 cm)
- Price
- £11.39
- Rating
- 4.4/5
- Reviews
- 4,205
- Age
- 6y ago

My home store Fitted Sheet 100% Egyptian Cotton 300TC Hotel Quantity 30 cm Fitted Bedsheets (Blush Pink Double)
- Price
- £10.78
- Rating
- 4.2/5
- Reviews
- 2,259
- Age
- 1y ago

Sylvanora 100% Egyptian Cotton Fitted Sheet 4 Corner Straps White Double
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 10mo ago

Aspire Homeware Double Fitted Sheet - 25 cm Deep Hotel Quality (Black) Bed Sheets - Soft & Breathable Fitted Bed Sheets Double - Anti-Wrinkle Easy Care Fitted Sheets
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 2,107
- Age
- 2y ago
Newest
by launch date
Acrali Home White Egyptian Cotton Double Fitted Sheet 137x190 cm - 200 Thread Count Deep Pocket - Ultra Soft Hotel Quality Breathable & Hypoallergenic Bottom Bed Sheet
- Price
- £9.59
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 10mo ago

Sylvanora 100% Egyptian Cotton Fitted Sheet 4 Corner Straps White Double
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 10mo ago

Rehan & Co 100% Egyptian Cotton Fitted Sheets 300 Thread Count Breathable Hotel Qulaity Bedding 12 / 30cm Deep Fitted Bed Sheet. (White Fitted Sheet Double)
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago

My home store Fitted Sheet 100% Egyptian Cotton 300TC Hotel Quantity 30 cm Fitted Bedsheets (Blush Pink Double)
- Price
- £10.78
- Rating
- 4.2/5
- Reviews
- 2,259
- Age
- 1y ago

Aspire Homeware Double Fitted Sheet - 25 cm Deep Hotel Quality (Black) Bed Sheets - Soft & Breathable Fitted Bed Sheets Double - Anti-Wrinkle Easy Care Fitted Sheets
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 2,107
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
21
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
25%
- My home store34%
- Generic11%
- Sapphire Collection11%
- NTBAY7%
- Aspire Homeware6%
- REHAN & CO6%
Demand
400 Thread Count Fitted Sheet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top 400 Thread Count Fitted Sheet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cotton sheets double22K/yr
- cotton sheet10K/yr
- egyptian cotton sheets11K/yr
- egyptian cotton bed sheets14K/yr
- double bed sheet cotton10K/yr
- cotton bed sheets double10K/yr
- cotton bed sheet8K/yr
- 400 thread count fitted sheet12K/yr
- bed sheets cotton7K/yr
- 100% cotton sheets5K/yr
Reviews and returns
What reviews say buyers love and hate about 400 Thread Count Fitted Sheet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
It seems short
Does not fit
Really poor quality, scratchy material and totally see through
Awful quality
I thought the quality might feel cheap
Very thin material
quite thick
Not as thick as I thought it was
Material thinner than expected
Extremely scratchy material
Horrible material and bad fit
Started shrinking after the first few washes
By the first wash it was full of bobbles
worn after one wash
Love
It is pure quality
Very good quality an delivered on time
Amazing quality
Fit lovely
Fits bed well
fits the bed well
Feels soft
Soft sheet
Nice and smooth
Excellent value
Good price
Well worth it
Very comfortable
Soft comfort feels luxurious
comfortable for everyday use
Return
0.7% Return rate 61% Fixable by listing
Too small
It seems short
Does not fit
Really poor quality, scratchy material and totally see through
Awful quality
I thought the quality might feel cheap
Material thinner than expected
Extremely scratchy material
Horrible material and bad fit
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 400 Thread Count Fitted Sheet questions
Answered from the same tracked data.









