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4.5 Tog Duvet King Size

Pass

4.5 Tog Duvet King Size scores 67 out of 100, a Pass. Shoppers spend $392K a year here, search demand grew +258.4% this quarter, and returns run at 0.4% of orders.

Filters Trending
Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£392K/yr360K searches / yr
90-day growth
+258.4%search demand this quarter
Competition
47%top-5 click share · 16 brands · 30 sellers

Flapen Score

4.5 Tog Duvet King Size against its category

The dotted line is the Home & Garden average. Past it, 4.5 Tog Duvet King Size is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4.5 Tog Duvet King Size market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4.5 Tog Duvet King Size 360K times last year and spent an estimated £392K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +258.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £392K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
+258.4%
Conversion, latest week
7.5%
Market size, estimated
£392Ka year
Peak month
May12.6× the quietest month
Top search term
summer duvet king size68K searches a year

02 · Price

A sale here is worth £14.49.

Listings sell for £14.49 on average, from £8.86 to £23.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £14.49 that is £11K to £14K a year per listing.

Average price
£14.49under the $15 to $100 sweet spot
Price range
£8.86–£23.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£14K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #27 within Home Textiles. It carries 10,081 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
32%
Out of stock, average day
0.5%
Average rank
#27in Home Textiles
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,081per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top 4.5 Tog Duvet King Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£78K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

30

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

18%

  • Silentnight29%
  • Slumberdown27%
  • Siebenschläfer15%
  • Linens Limited4%
  • BedLooms4%
  • Brentfords3%
  • Open — no brand owns it (10 brands, 18%)

Demand

4.5 Tog Duvet King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.6×

Search terms

Top 4.5 Tog Duvet King Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer duvet king size68K/yr
  • 4.5 tog duvet king size82K/yr
  • summer duvet57K/yr
  • summer quilt king size17K/yr
  • summer quilt17K/yr
  • king size duvet 4.5 tog22K/yr
  • king size summer duvet15K/yr
  • 4.5 tog duvet15K/yr
  • summer king size duvet8K/yr
  • king size summer duvet 4.5 tog7K/yr

Reviews and returns

What reviews say buyers love and hate about 4.5 Tog Duvet King Size

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.10

Poor quality control

Shoddy product

Not good quality

Size-Overall10%−0.06

Rubbish sizes

Tiny

Bit bigger

Material Quality8%−0.04

The material is cheap

material made it hit and uncomfortable

Poor material

Warmth7%+0.55

Duvet too warm

I am finding it a bit hot right now

warm might not suit everyone

Thickness6%

this one is very thick for the tog rating

Thin

It was not as thick as the 4.5 we'd just taken off the bed

Love

Quality-Overall27%−0.10

Good quality item arrived when expected

seems well made

Brilliant quality

Weight Light18%+1.92

lightweight and comfortable

Excellent lightweight duvet

Lovely lightweight fab for the summer

Value For Money10%+0.55

Excellent value

Great value for money

Good price

Warmth9%+0.55

Lovely and warm

The material is warm

keeps you warm when needed

Comfort-Overall8%+0.74

Very comfortable

Sleep comfortably

I strongly recommend for everyone who like comfort connected with high quality

Return

0.4% Return rate 38% Fixable by listing

Size-Overall28%▄█▄▇▇▆

Rubbish sizes

Tiny

Bit bigger

Quality-Overall14%▄▆█▅▇▆

Poor quality control

Shoddy product

Not good quality

Material Quality13%▇▇▇▇▇█

The material is cheap

material made it hit and uncomfortable

Poor material

Thin11%█▁▅▄▄▅
Stitch/Finish/Polish6%▄▅█▃▅▄

thus expect the entire stitching will eventually become un-stitched

Stitching issues

Stitched in sections

FAQ

Common 4.5 Tog Duvet King Size questions

Answered from the same tracked data.