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4.5 Tog Duvet King Size

Pass

4.5 Tog Duvet King Size scores 67 out of 100, a Pass. Shoppers spend an estimated $392K a year here, search demand grew +258.4% this quarter, and an estimated 0.4% of orders come back.

Filters Trending
Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£392K/yr360K searches / yr
90-day growth
+258.4%search demand this quarter
Competition
47%top-5 click share · 16 brands · 30 sellers

Flapen Score

4.5 Tog Duvet King Size against its category

The dotted line is the Home & Garden average. Past it, 4.5 Tog Duvet King Size is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4.5 Tog Duvet King Size market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4.5 Tog Duvet King Size 360K times last year and spent an estimated £392K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +258.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £392K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
+258.4%
Conversion, latest week
7.5%
Market size, estimated
£392Ka year
Peak month
May12.6× the quietest month
Top search term
summer duvet king size68K searches a year

02 · Price

A sale here is worth £14.49.

Listings sell for £14.49 on average, from £8.86 to £23.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £14.49 that is £11K to £14K a year per listing.

Average price
£14.49under the $15 to $100 sweet spot
Price range
£8.86–£23.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£14K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #27 within Home Textiles. It carries 10,081 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
32%
Out of stock, average day
0.5%
Average rank
#27in Home Textiles
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,081per listing
Listings tracked
34

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top 4.5 Tog Duvet King Size products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£78K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

30

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 85%

Open market

18%

  • Silentnight29%
  • Slumberdown27%
  • Siebenschläfer15%
  • Linens Limited4%
  • BedLooms4%
  • Brentfords3%
  • Open — no brand owns it (10 brands, 18%)

Demand

4.5 Tog Duvet King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.6×

Search terms

Top 4.5 Tog Duvet King Size search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • summer duvet king size68K/yr
  • 4.5 tog duvet king size82K/yr
  • summer duvet57K/yr
  • summer quilt king size17K/yr
  • summer quilt17K/yr
  • king size duvet 4.5 tog22K/yr
  • king size summer duvet15K/yr
  • 4.5 tog duvet15K/yr
  • summer king size duvet8K/yr
  • king size summer duvet 4.5 tog7K/yr

Reviews and returns

What reviews say buyers love and hate about 4.5 Tog Duvet King Size

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 4.5 Tog Duvet King Size questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data