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4.5 Tog Duvet King Size

4.5 Tog Duvet King Size shows demand growing +258.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

67
Worth a look
Market size 55Growth 99Conversion 77Competition 64Returns 98Price range 57Avg price 71Brand share 43Review moat 22Quality gap 45
This niche Category average

Is 4.5 Tog Duvet King Size profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 4.5 Tog Duvet King Size is a £392K/yr Amazon United Kingdom market (360K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.

4.5 Tog Duvet King Size: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +258.4% over the last 90 days and 7.5% of searches end in a purchase.

£392K

revenue / yr

Units sold / yr25K
Search volume / yr+258.4%360K
Conversion rate7.5%
Avg price£14.49

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers16 · 30
Top-5 product click share47%
Open market21%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement88%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews10,081

Top 4.5 Tog Duvet King Size products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£20K£39K£59K£78K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

30

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

18%

  • Silentnight29%
  • Slumberdown27%
  • Siebenschläfer15%
  • Linens Limited4%
  • BedLooms4%
  • Brentfords3%
  • Open — no brand owns it (10 brands, 18%)

4.5 Tog Duvet King Size demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume360KCVR7.5%Products34Brands16Top 5 Brands79%OOS Rate0.5%Rating4.5★Reviews10,081Avg BSR#27
40K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.6×

Top 4.5 Tog Duvet King Size search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • summer duvet king size68K/yr
  • 4.5 tog duvet king size82K/yr
  • summer duvet57K/yr
  • summer quilt king size17K/yr
  • summer quilt17K/yr
  • king size duvet 4.5 tog22K/yr
  • king size summer duvet15K/yr
  • 4.5 tog duvet15K/yr
  • summer king size duvet8K/yr
  • king size summer duvet 4.5 tog7K/yr

What reviews say buyers love and hate about 4.5 Tog Duvet King Size

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall27%

Good quality item arrived when expected

Weight Light18%

lightweight and comfortable

Value For Money10%

Excellent value

Warmth9%

Lovely and warm

Comfort-Overall8%

Very comfortable

What buyers complain about

76% of reviews
Quality-Overall28%

Poor quality control

Size-Overall10%

Rubbish sizes

Material Quality8%

The material is cheap

Warmth7%

Duvet too warm

Thickness6%

this one is very thick for the tog rating

4.5 Tog Duvet King Size return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Quality-Overall
14%
3Material Quality
13%
4Thin
11%
5Stitch/Finish/Polish
6%

Common 4.5 Tog Duvet King Size questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 4.5 Tog Duvet King Size 67/100 on Amazon United Kingdom — Worth a look. The niche generates £392K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +258.4% over the last 90 days.
Search demand for 4.5 Tog Duvet King Size on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 12.6× the quietest.