4.5 tog duvet double
Worth a lookShows demand growing +245.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+245.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.52avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good£325K£325K/yr · 249K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.97–£18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,659.88avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, 4.5 tog duvet double is a £325K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
4.5 tog duvet double market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £270K–£338K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 84%
- Out of stock
- 0.3%
- Avg brand age
- 49 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
29
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
44%
Top 20: 88%
Open market
22%
- Silentnight25%
- Slumberdown21%
- Siebenschläfer10%
- Quality Beddings10%
- Utopia Bedding7%
- SleepyNights5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +245.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 10.0×
Top 4.5 tog duvet double search terms
- summer duvet double61K/yr
- 4.5 tog duvet double64K/yr
- double duvet 4.5 tog25K/yr
- summer quilts double12K/yr
- summer double duvet9K/yr
- 4.5 tog double duvet11K/yr
- double summer duvet8K/yr
- 4 tog double duvet8K/yr
- thin duvet8K/yr
- double duvet summer6K/yr
Top 4.5 tog duvet double products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slumberdown Cool Summer Nights 4.5 Tog Double Duvet - Lightweight & Breathable UK Made Double Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (200 x 200cm)
Slumberdown£14.384.5★2,990 rev
Siebenschläfer Light Summer Duvet (4.5 Tog Double Size)
Siebenschläfer£17.264.7★25,334 rev
Silentnight Summer Breeze 2.5 Tog Double Duvet - Lightweight Low Tog Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Hypoallergenic and Machine Washable - Double - 200x200cm
Silentnight£15.174.7★1,983 rev
Silentnight Anti Allergy Double Duvet 4.5 Tog - Lightweight Summer Quilt Duvet Comforter Anti-Bacterial and Machine Washable with Allergy UK Approved Anti Allergy Fibres - Double Bed
Silentnight£15.004.6★25,258 rev
Utopia Bedding Coverless Double Duvet 4.5 Tog Lightweight Summer White
Utopia Bedding£10.644.6★45,974 rev
Newest
by launch date
Rohi Anti Allergy 4.5 Tog Duvet Double Bed Quilt Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Lightweight Comfort Cool Double Duvet (Summer)
Rohi£11.172,816 rev
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single
Silentnight£12.271,983 rev
Quality Beddings Double Duvet 4.5 Tog | Breathable Cool Summer Duvets for Hot Night | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Double Quilt (200x200cm)
Quality Beddings£10.91227 rev
Quality Beddings Double Duvet 2.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Quilt Double (200x200cm)
Quality Beddings£10.64100 rev
Quality Beddings Double Duvet 1.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Double Quilt (200x200cm)
Quality Beddings£11.07262 rev
Trending
90-day click momentum
Aisbo Double Duvet 4.5 Tog - Summer Duvet Double Bed with Corner Tabs Soft Lightweight Quilt Insert with 150 GSM Filling 200x200 cm
Aisbo£18.444.6★
Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single
Silentnight£12.274.7★
Rohi Anti Allergy 4.5 Tog Duvet Double Bed Quilt Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Lightweight Comfort Cool Double Duvet (Summer)
Rohi£11.174.4★
Silentnight Anti Allergy Single Duvet 4.5 Tog - Lightweight Summer Quilt Duvet Comforter Anti-Bacterial and Machine Washable with Allergy UK Approved Anti Allergy Fibres - Single Bed
Silentnight£14.274.6★
Quality Beddings Double Duvet 2.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Quilt Double (200x200cm)
Quality Beddings£10.644.0★
What buyers say about 4.5 tog duvet double
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality item arrived when expected”
“This blanket is very lightweight”
“Great value for money”
“keeps you warm when needed”
“Very comfortable”
“material is soft”
“Nice and snug”
“As per advertised”
“no issues with stitching”
“It has certainly helped with my sleep”
What buyers complain about
“is a fundamental mistake that should not have happened if the quality controls were any good”
“Too thick”
“Very misleading”
“Tiny”
“I am finding it a bit hot right now”
“Cheap materials”
“Cost affective”
“Too hot”
“Not as thin as expected”
“Half sewn up”
Top return reasons
Common questions
- Is 4.5 tog duvet double profitable to sell on Amazon United Kingdom?
- The niche generates £325K/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +245.3%. Flapen's verdict: Worth a look (67/100).
- How competitive is the 4.5 tog duvet double niche?
- 18 brands and 29 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in 4.5 tog duvet double?
- Top complaints mined from reviews: Quality-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.4%.
- When does demand for 4.5 tog duvet double peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 10.0× the quietest.
- What does it cost to enter the 4.5 tog duvet double niche?
- Listings span £6.97–£18.44; the average listing price is £13.52 (sweet spot $15–$100). The average incumbent carries 9,660 reviews — the moat a new listing must climb.