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4.5 Tog Duvet Double

Pass

4.5 Tog Duvet Double scores 67 out of 100, a Pass. Shoppers spend $325K a year here, search demand grew +245.3% this quarter, and returns run at 0.4% of orders.

Filters Trending
Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£325K/yr249K searches / yr
90-day growth
+245.3%search demand this quarter
Competition
44%top-5 click share · 18 brands · 29 sellers

Flapen Score

4.5 Tog Duvet Double against its category

The dotted line is the Home & Garden average. Past it, 4.5 Tog Duvet Double is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4.5 Tog Duvet Double market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4.5 Tog Duvet Double 249K times last year and spent an estimated £325K. The top 5 brands take 72% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +245.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £325K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
+245.3%
Conversion, latest week
9.7%
Market size, estimated
£325Ka year
Peak month
June10.0× the quietest month
Top search term
summer duvet double61K searches a year

02 · Price

A sale here is worth £13.52.

Listings sell for £13.52 on average, from £6.97 to £18.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £13.52 that is £7K to £10K a year per listing.

Average price
£13.52under the $15 to $100 sweet spot
Price range
£6.97–£18.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #25 within Home Textiles. It carries 9,660 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
41%
Out of stock, average day
0.3%
Average rank
#25in Home Textiles
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,660per listing
Listings tracked
32

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top 4.5 Tog Duvet Double products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

29

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

22%

  • Silentnight25%
  • Slumberdown21%
  • Siebenschläfer10%
  • Quality Beddings10%
  • Utopia Bedding7%
  • SleepyNights5%

Demand

4.5 Tog Duvet Double search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.0×

Search terms

Top 4.5 Tog Duvet Double search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer duvet double61K/yr
  • 4.5 tog duvet double64K/yr
  • double duvet 4.5 tog25K/yr
  • summer quilts double12K/yr
  • summer double duvet9K/yr
  • 4.5 tog double duvet11K/yr
  • double summer duvet8K/yr
  • 4 tog double duvet8K/yr
  • thin duvet8K/yr
  • double duvet summer6K/yr

Reviews and returns

What reviews say buyers love and hate about 4.5 Tog Duvet Double

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.12

is a fundamental mistake that should not have happened if the quality controls were any good

Awful quality

Cheaply made

Thickness9%−0.04

Too thick

it's like a very thin mattress topper

It is a lot thinner I would have if I avoid buying this item as it's not worth the money

Advertised Vs Actual Product8%−0.04

Very misleading

Not as good as picture

Not as described

Size-Overall7%−0.03

Tiny

Wrong size

Rubbish sizes

Warmth6%+0.83

I am finding it a bit hot right now

in the present heat still find it a little too warm

Not as much warmth as my 2.5 tog coverless duvet

Love

Quality-Overall27%−0.12

Good quality item arrived when expected

Excellent product

seems well made

Weight Light17%+1.62

This blanket is very lightweight

Lightweight and keeps me cool when it gets warmer

lightweight and comfortable

Value For Money11%+0.88

Great value for money

Excellent price

Excellent value

Warmth10%+0.83

keeps you warm when needed

The material is warm

Nice and warm

Comfort-Overall8%+0.58

Very comfortable

really comfortable sleep

Sleep comfortably

Return

0.4% Return rate 41% Fixable by listing

Size-Overall32%▄▇▄▇█▇

Tiny

Wrong size

Rubbish sizes

Material Quality14%▃█▇▅▄▄

Cheap materials

The material is very poor quality

material made it hit and uncomfortable

Quality-Overall13%▅▅▅▆█▇

is a fundamental mistake that should not have happened if the quality controls were any good

Awful quality

Cheaply made

Thin11%█▁▅▄▄▄

Not as thin as expected

Seems thin

Thickness4%▇█▃▄▃▄

Too thick

it's like a very thin mattress topper

It is a lot thinner I would have if I avoid buying this item as it's not worth the money

FAQ

Common 4.5 Tog Duvet Double questions

Answered from the same tracked data.