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35l Storage Boxes with Lids

Fail

Shoppers spend only $37K a year here, so 35l Storage Boxes with Lids is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£37K/yr22K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
59%top-5 click share · 12 brands · 40 sellers

Flapen Score

35l Storage Boxes with Lids against its category

The dotted line is the Home & Garden average. Past it, 35l Storage Boxes with Lids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 35l Storage Boxes with Lids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 35l Storage Boxes with Lids 22K times last year and spent an estimated £37K. The top 5 brands take 84% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
6.1%
Market size, estimated
£37Ka year
Top search term
35l storage boxes with lids14K searches a year

02 · Price

A sale here is worth £27.73.

Listings sell for £27.73 on average, from £8.20 to £49.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £27.73 that is £3K to £7K a year per listing.

Average price
£27.73inside the $15 to $100 sweet spot
Price range
£8.20–£49.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #246 within Storage & Organisation. It carries 1,054 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
33%
Out of stock, average day
2.4%
Average rank
#246in Storage & Organisation
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,054per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top 35l Storage Boxes with Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

40

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

13%

  • Really Useful Box46%
  • Cetomo16%
  • Optimal Products13%
  • JMS we create smile5%
  • Froppi4%
  • STL3%
  • Open — no brand owns it (6 brands, 13%)

Demand

35l Storage Boxes with Lids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about 35l Storage Boxes with Lids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength17%−0.05

Very flimsy

so not very strong plastic

Flimsy

Quality-Overall14%−0.05

Cheap quality

Overall, boxes are very platicky and not high quality

Not so high quality as the advert states

Size-Overall13%−0.10

They wont fit

Too small

15cm smaller is ridiculous

Value For Money8%+1.88

It was expensive for a plastic storage tub

not cheap

Pricey,

Advertised Vs Actual Product8%−0.01

Disappointed that the dimensions quoted are incorrect

The listed size is misleading

Broken and not as advertised size

Love

Storage Capacity16%+0.69

Good storage

Great storage boxes

have a good capacity for stackable storage

Strength16%−0.05

These are sturdy

Very strong boxes

Good strong plastic

Quality-Overall15%−0.05

The boxes themselves are great quality

Excellent product

Good quality

Size-Overall12%−0.10

Theyre also a good size

Lid is a snug fit

Handy size

Value For Money12%+1.88

Great value

well worth it

Excellent price

Return

0.4% Return rate 47% Fixable by listing

Size-Overall43%▃▅▇▇█▆

They wont fit

Too small

15cm smaller is ridiculous

Defective Material/Parts38%█▅▅▆▅▅

Defective handle

Maintenance And Repair3%▄█▅▃▁▇

Product arrived damaged beyond repair

Ease Of Use2%▁█▂▁▅▁
Quality-Overall1%▁▁▁█▁▆

Cheap quality

Overall, boxes are very platicky and not high quality

Not so high quality as the advert states

FAQ

Common 35l Storage Boxes with Lids questions

Answered from the same tracked data.