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30x50 Cushion Insert

Fail

Prices span $4.76–$13.43, mostly outside the sweet spot, so 30x50 Cushion Insert is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£102K/yr83K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
74%top-5 click share · 11 brands · 13 sellers

Flapen Score

30x50 Cushion Insert against its category

The dotted line is the Home & Garden average. Past it, 30x50 Cushion Insert is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30x50 Cushion Insert market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 30x50 Cushion Insert 83K times last year and spent an estimated £102K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
15.5%
Market size, estimated
£102Ka year
Peak month
September1.6× the quietest month
Top search term
30x50 cushion insert21K searches a year

02 · Price

A sale here is worth £7.87.

Listings sell for £7.87 on average, from £4.76 to £13.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.87 that is £6K to £8K a year per listing.

Average price
£7.87under the $15 to $100 sweet spot
Price range
£4.76–£13.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #35 within Cushions & Accessories. It carries 12,452 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
27%
Out of stock, average day
9.6%
Average rank
#35in Cushions & Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,452per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top 30x50 Cushion Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£31K£41K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Makimoo27%
  • Utopia Bedding18%
  • Linens Limited14%
  • HOMESCAPES13%
  • Generic9%
  • Rohi7%
  • Open — no brand owns it (5 brands, 12%)

Demand

30x50 Cushion Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top 30x50 Cushion Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 30x50 cushion insert21K/yr
  • 30 x 50 cushion insert15K/yr
  • cushion inserts 30 x 50cm11K/yr
  • 50x30 cushion insert10K/yr
  • 50 x 30 cushion insert7K/yr
  • 30x50 cushion5K/yr
  • rectangle cushion inserts5K/yr
  • 30 x 50 cushion3K/yr
  • 12 x 20 inch cushion insert3K/yr
  • 12x20 cushion insert3K/yr

Reviews and returns

What reviews say buyers love and hate about 30x50 Cushion Insert

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cushion19%+0.62

Very thin cushions too

not so lovely cushion pads

Absolutely not the cushion pads shown or described

Quality-Overall17%+0.54

Bad quality even worse customer service

Total rubbish

Low quality

Value For Money8%+1.17

Don't bother waste of money

Skimpy and waste of money

Thickness7%−0.05

Not very thick, ok

Very thin cushions too

Very thin

Ease Of Use5%−0.05

Needs double filling to be of any use

Love

Quality-Overall25%+0.54

Good quality fillers

Better quality

Excellent product

Value For Money23%+1.17

Decent price as well

Excellent value

Good Value

Cushion18%+0.62

Good quality cushions

Great cushions and covers

Nice qualitu cushion

Size-Overall10%+0.76

Perfect fit

Perfect size for covers that I had ordered on Amazon

Fitted well into cushion covers i ordered

Soft Feel7%

These cushions are so soft

Beautifully soft

Perfect nice and soft

Return

0.5% Return rate 61% Fixable by listing

Size-Overall53%█▇▇▇██

Runs a little on small side

Cushion14%▄▇█▆▆▄

Very thin cushions too

not so lovely cushion pads

Absolutely not the cushion pads shown or described

Quality-Overall13%▄▅▄▄█▆

Bad quality even worse customer service

Total rubbish

Low quality

Advertised Vs Actual Product4%█▆▄▅▄▇
Thin3%▄█▂▁▅▅

FAQ

Common 30x50 Cushion Insert questions

Answered from the same tracked data.