30x40cm frame
Worth a lookShows low returns (1.5%), but soft demand (-21.4% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,180.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£252K£252K/yr · 357K searches
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Price range
Okay£4.75–£18.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 30x40cm frame is a £252K/yr Amazon United Kingdom market (357K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
30x40cm frame market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £225K–£269K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 7.2%
- Avg brand age
- 43 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
24
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
26%
- Tinkeps22%
- upsimples17%
- wyewye12%
- FamiPrts11%
- MEGAROOM8%
- COMPOLICY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top 30x40cm frame search terms
- 30x40 picture frame82K/yr
- 30 x 40cm picture frame69K/yr
- picture frames 30cm x 40cm49K/yr
- 30x40 cm picture frames15K/yr
- 30cm x 40cm frame17K/yr
- frame 30x40cm14K/yr
- 30x40 frame14K/yr
- photo frame 30x40cm9K/yr
- 30x40cm picture frame13K/yr
- 30 x 40 picture frame7K/yr
Top 30x40cm frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 3 Pack 30x40 Picture Frame Black 30x40 Poster Photo Frame
upsimples£9.613.7★4,286 rev
30x40 Picture Frame Wooden 30x40 Photo Frames with 11.3x7.8 inch Mount
FamiPrts£6.644.5★826 rev
Tinkeps 4 Pack 30x40 Black Picture Frame Engineered Wood and Plexiglass 30x40 Frame with Mount for A4 Prints Photos and Posters Wall Mountable
Tinkeps£13.684.6★833 rev
wyewye 30x40 Picture Frame 30 x 40cm Wooden Photo Frame Picture Frames 30cm x 40cm with Plexiglass and Mount Picture Frames for Only Wall Mount Solid Wood Black Pack of 1
wyewye£6.694.4★2,822 rev
MEGAROOM Wood 30x40 Picture Frame - 30 x 40cm Picture Frame - Picture Frames 30cm x 40cm with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)
MEGAROOM£7.154.5★903 rev
Newest
by launch date
30x40 Picture Frame -30x40 Frames with Mount for A4 Prints Light Wood Grain
YEEPHAN£7.6726 rev
EGOFINE 30x40 Picture Frame 12x16 inch Frame Display 8.5X11 with Mat Covered by Plexiglass for Wall Mounting Black
EGOFINE£5.8486 rev
Szyeequoo 30x40 Picture Frame White Photo Frame with A3 Mat Acrylic Front Safer Than Glass Wall Display Horizontal or Vertical 30 x 40 cm
Szyeequoo£7.63107 rev
30x40 Picture Frame Wooden 30x40 Photo Frames with 11.3x7.8 inch Mount
FamiPrts£6.64826 rev
Tinkeps 30x40 Oak Wood Picture Frame Engineered Wood and Plexiglass 30x40 Photo Frame with Mount for A4 Prints Photos and Posters Wall Mountable
Tinkeps£6.64156 rev
Trending
90-day click momentumEGOFINE 30x40 Picture Frame 12x16 inch Frame Display 8.5X11 with Mat Covered by Plexiglass for Wall Mounting Black
EGOFINE£5.844.2★
30x40 Picture Frame -30x40 Frames with Mount for A4 Prints Light Wood Grain
YEEPHAN£7.674.7★
Szyeequoo 30x40 Picture Frames White 2 Pack 30 x 40 cm / 12 x 16 inch Wooden Poster Frames with A4 21 x 29.7 cm Mount Clear Acrylic Front Wall Hanging for Artwork Certificates
Szyeequoo£9.534.6★
Szyeequoo 30x40 Picture Frame White Photo Frame with A3 Mat Acrylic Front Safer Than Glass Wall Display Horizontal or Vertical 30 x 40 cm
Szyeequoo£7.634.6★
30x40 Picture Frame Wooden 30x40 Photo Frames with 11.3x7.8 inch Mount
FamiPrts£6.644.5★
What buyers say about 30x40cm frame
What buyers praise and complain about, mined from review topics.What buyers love
“Great frames”
“Looks well made”
“Good Value”
“much better than I was expecting”
“While its lightweight and practical, I personally prefer the look and feel of traditional glass, which gives a slightly more premium finish”
“Good fit”
“crystal clear”
“Perfect for my print to frame”
“Easy to use”
“Easy Assembly”
What buyers complain about
“Cheap and nasty”
“The frame is certainly cheaply made”
“Was broken in 4 places”
“What was sent to me had no actual resemblance to the image in the picture on line”
“Not fit for purpose”
“very weak construction”
“assembled differently”
“expensive for what it is”
“All 3 have a sticky label which is impossible to get off”
“Mounting too thin never seen syluch a thin mount”
Top return reasons
Common questions
- Is 30x40cm frame profitable to sell on Amazon United Kingdom?
- The niche generates £252K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the 30x40cm frame niche?
- 20 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in 30x40cm frame?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Defective Material/Parts. The return rate is 1.5%.
- When does demand for 30x40cm frame peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 30x40cm frame niche?
- Listings span £4.75–£18.48; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 1,181 reviews — the moat a new listing must climb.