30x30 Picture Frame
FailDemand is soft, at -21.4% this quarter, so 30x30 Picture Frame is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £66K/yr109K searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 45%top-5 click share · 24 brands · 32 sellers
Flapen Score
30x30 Picture Frame against its category
The dotted line is the Home & Garden average. Past it, 30x30 Picture Frame is stronger. Inside it, weaker.
Market
The 30x30 Picture Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 30x30 Picture Frame 109K times last year and spent an estimated £66K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £66Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- 30x30 picture frame35K searches a year
02 · Price
A sale here is worth £9.12.
Listings sell for £9.12 on average, from £6.24 to £17.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.12 that is £912 to £2K a year per listing.
- Average price
- £9.12under the $15 to $100 sweet spot
- Price range
- £6.24–£17.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £912–£2K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #341 within Photo Albums, Frames & Accessories. It carries 1,701 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 81%
- Out of stock, average day
- 7.7%
- Average rank
- #341in Photo Albums, Frames & Accessories
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,701per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top 30x30 Picture Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Alison Kingsgate Modern Black 30X30CM Picture Frame for Photos Certificates
- Price
- £6.26
- Rating
- 4.5/5
- Reviews
- 10,950
- Age
- 5y ago
upsimples 3 Pack 30x30 Picture Frame Black 30x30 Poster Photo Frame
- Price
- £9.64
- Rating
- 3.7/5
- Reviews
- 4,286
- Age
- 1y ago
Hampton Frames Square Picture Frame 30x30cm Oak Effect Pack of 1 Acrylic Front MDF Wall Mount Portrait or Landscape For Posters Certificates Photos
- Price
- £7.52
- Rating
- 4.5/5
- Reviews
- 256
- Age
- 4y ago
Giftgarden Black 30x30cm Picture Frame Square 12x12 inch Picture Frames for Tabletop or Wall Displays
- Price
- £7.22
- Rating
- 4.3/5
- Reviews
- 4,213
- Age
- 1y ago
upsimples 3 Pack 30x30 Frame Black Picture Frames 30x30 Photo Frame
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 10,615
- Age
- 1y ago
Trending
90-day click momentum
1x Picture Frame 30x30 Black Wood.30x30 Photo Frames with 20x20 Mat
- Price
- £6.46
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2mo ago
Vasemouh 12x12 Photo Frame Black Single 30x30cm Square Picture Frame Horizontal or Vertical Wall Mounting and Tabletop Display for Home Office Gallery
- Price
- £6.80
- Rating
- 3.9/5
- Reviews
- 81
- Age
- 6mo ago
30x30 Picture Frame - Square Frames with Mount for 20x20cm Prints
- Price
- £6.52
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 4mo ago
HOUSE DAY 30x30 picture frame Oak Wood Photo Frames Wall Mount 1 Pack
- Price
- £7.07
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 6mo ago
MEGAROOM 30x30 Picture Frame -12x12 Picture Frame with 24.4x24.4cm Photo - Photo Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 903
- Age
- 6mo ago
Newest
by launch date1x Picture Frame 30x30 Black Wood.30x30 Photo Frames with 20x20 Mat
- Price
- £6.46
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2mo ago
30x30 Picture Frame - Square Frames with Mount for 20x20cm Prints
- Price
- £6.52
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 4mo ago
MEGAROOM 30x30 Picture Frame -12x12 Picture Frame with 24.4x24.4cm Photo - Photo Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 903
- Age
- 6mo ago
HOUSE DAY 30x30 picture frame Oak Wood Photo Frames Wall Mount 1 Pack
- Price
- £7.07
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 6mo ago
Vasemouh 12x12 Photo Frame Black Single 30x30cm Square Picture Frame Horizontal or Vertical Wall Mounting and Tabletop Display for Home Office Gallery
- Price
- £6.80
- Rating
- 3.9/5
- Reviews
- 81
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
32
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
45%
Top 20: 85%
Open market
34%
- Alison Kingsgate17%
- upsimples16%
- Hampton Frames11%
- HOUSE DAY8%
- Vasemouh8%
- Giftgarden7%
Demand
30x30 Picture Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top 30x30 Picture Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 30x30 picture frame35K/yr
- 30 x 30 picture frame18K/yr
- 30cm x 30cm frame16K/yr
- square picture frames 30 x 30cm7K/yr
- 30x30 frame8K/yr
- picture frames 30x30cm5K/yr
- 30x30cm picture frame4K/yr
- picture frame 30cm x 30cm4K/yr
- photo frame 30x30cm4K/yr
- frame 30x304K/yr
Reviews and returns
What reviews say buyers love and hate about 30x30 Picture Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a picture frame at all
thin plastic frames
These are not frame's that you can hang
Very poor faility
flimsy
However, I think the acrylic glass is mostly responsible for the lack of weight
don't bother, the quality is terrible
Size n quality
The back of the frame has a mounting hook stuck on
Not for hanging
Sticky label on acetate almost impossible to get off without scratchings acetate
Love
sturdy frame
Beautiful frame
Frame is really good quality
Excellent value
Good value for money
Good price
Good quality
5* Lovely quality great for my diamond painting thanks
appears to be well made
Great fit
Good quality ideas size looks great value for money good glass content pilotless fitted with no problem
Exact size and included hanger
As described
Just what I needed
thats exactly what I was looking for
Return
1.6% Return rate 50% Fixable by listing
Too small
Not a picture frame at all
thin plastic frames
These are not frame's that you can hang
don't bother, the quality is terrible
Size n quality
Not at all what was expected
there isn't a huge amount of material used in its construction
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 30x30 Picture Frame questions
Answered from the same tracked data.