30x30 picture frame
Skip itSoft demand (-21.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,701.46avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.12avg listing price — sweet spot $15–$100
Price range
Bad£6.24–£17.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£66K£66K/yr · 109K searches
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 30x30 picture frame is a £66K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
30x30 picture frame market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £55K–£73K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #341
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 89%
- Out of stock
- 7.7%
- Avg brand age
- 43 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
32
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
45%
Top 20: 85%
Open market
34%
- Alison Kingsgate17%
- upsimples16%
- Hampton Frames11%
- HOUSE DAY8%
- Vasemouh8%
- Giftgarden7%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -21.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top 30x30 picture frame search terms
- 30x30 picture frame35K/yr
- 30 x 30 picture frame18K/yr
- 30cm x 30cm frame16K/yr
- square picture frames 30 x 30cm7K/yr
- 30x30 frame8K/yr
- picture frames 30x30cm5K/yr
- 30x30cm picture frame4K/yr
- picture frame 30cm x 30cm4K/yr
- photo frame 30x30cm4K/yr
- frame 30x304K/yr
Top 30x30 picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alison Kingsgate Modern Black 30X30CM Picture Frame for Photos Certificates
Alison Kingsgate£6.264.5★10,950 rev
upsimples 3 Pack 30x30 Picture Frame Black 30x30 Poster Photo Frame
upsimples£9.643.7★4,286 rev
Hampton Frames Square Picture Frame 30x30cm Oak Effect Pack of 1 Acrylic Front MDF Wall Mount Portrait or Landscape For Posters Certificates Photos
Hampton Frames£7.524.5★256 rev
Giftgarden Black 30x30cm Picture Frame Square 12x12 inch Picture Frames for Tabletop or Wall Displays
Giftgarden£7.224.3★4,213 rev
upsimples 3 Pack 30x30 Frame Black Picture Frames 30x30 Photo Frame
upsimples£14.154.5★10,615 rev
Newest
by launch date
1x Picture Frame 30x30 Black Wood.30x30 Photo Frames with 20x20 Mat
Tremisna£6.465 rev
30x30 Picture Frame - Square Frames with Mount for 20x20cm Prints
YEEPHAN£6.5226 rev
MEGAROOM 30x30 Picture Frame -12x12 Picture Frame with 24.4x24.4cm Photo - Photo Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)
MEGAROOM£7.84903 rev
HOUSE DAY 30x30 picture frame Oak Wood Photo Frames Wall Mount 1 Pack
HOUSE DAY£7.0741 rev
Vasemouh 12x12 Photo Frame Black Single 30x30cm Square Picture Frame Horizontal or Vertical Wall Mounting and Tabletop Display for Home Office Gallery
Vasemouh£6.8081 rev
Trending
90-day click momentum1x Picture Frame 30x30 Black Wood.30x30 Photo Frames with 20x20 Mat
Tremisna£6.465.0★
Vasemouh 12x12 Photo Frame Black Single 30x30cm Square Picture Frame Horizontal or Vertical Wall Mounting and Tabletop Display for Home Office Gallery
Vasemouh£6.803.9★
30x30 Picture Frame - Square Frames with Mount for 20x20cm Prints
YEEPHAN£6.524.7★
HOUSE DAY 30x30 picture frame Oak Wood Photo Frames Wall Mount 1 Pack
HOUSE DAY£7.074.3★
MEGAROOM 30x30 Picture Frame -12x12 Picture Frame with 24.4x24.4cm Photo - Photo Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)
MEGAROOM£7.844.5★
What buyers say about 30x30 picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“sturdy frame”
“Excellent value”
“Good quality”
“Great fit”
“As described”
“easy to use”
“photographs stand out beautifully”
“keeps the whole frame very lightweight”
“Smart looking oak-effect frame with a handy mount”
“the wood is solid”
What buyers complain about
“Not a picture frame at all”
“Very poor faility”
“don't bother, the quality is terrible”
“The back of the frame has a mounting hook stuck on”
“Sticky label on acetate almost impossible to get off without scratchings acetate”
“Too small”
“Not at all what was expected”
“Its floppy magnetic plastic”
“the frame itself is relatively thin”
“there isn't a huge amount of material used in its construction”
Top return reasons
Common questions
- Is 30x30 picture frame profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 37 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the 30x30 picture frame niche?
- 24 brands and 32 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in 30x30 picture frame?
- Top complaints mined from reviews: Frame Quality, Strength, Quality-Overall. The return rate is 1.6%.
- When does demand for 30x30 picture frame peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 30x30 picture frame niche?
- Listings span £6.24–£17.41; the average listing price is £9.12 (sweet spot $15–$100). The average incumbent carries 1,701 reviews — the moat a new listing must climb.