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30x30 Picture Frame

Fail

Demand is soft, at -21.4% this quarter, so 30x30 Picture Frame is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£66K/yr109K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
45%top-5 click share · 24 brands · 32 sellers

Flapen Score

30x30 Picture Frame against its category

The dotted line is the Home & Garden average. Past it, 30x30 Picture Frame is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30x30 Picture Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 30x30 Picture Frame 109K times last year and spent an estimated £66K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
6.6%
Market size, estimated
£66Ka year
Peak month
December1.8× the quietest month
Top search term
30x30 picture frame35K searches a year

02 · Price

A sale here is worth £9.12.

Listings sell for £9.12 on average, from £6.24 to £17.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.12 that is £912 to £2K a year per listing.

Average price
£9.12under the $15 to $100 sweet spot
Price range
£6.24–£17.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£912–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #341 within Photo Albums, Frames & Accessories. It carries 1,701 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
81%
Out of stock, average day
7.7%
Average rank
#341in Photo Albums, Frames & Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,701per listing
Listings tracked
37

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top 30x30 Picture Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

32

Est. top-5 brand share

58%

Top 20: 97%

Est. top-5 click share

45%

Top 20: 85%

Open market

34%

  • Alison Kingsgate17%
  • upsimples16%
  • Hampton Frames11%
  • HOUSE DAY8%
  • Vasemouh8%
  • Giftgarden7%

Demand

30x30 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top 30x30 Picture Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 30x30 picture frame35K/yr
  • 30 x 30 picture frame18K/yr
  • 30cm x 30cm frame16K/yr
  • square picture frames 30 x 30cm7K/yr
  • 30x30 frame8K/yr
  • picture frames 30x30cm5K/yr
  • 30x30cm picture frame4K/yr
  • picture frame 30cm x 30cm4K/yr
  • photo frame 30x30cm4K/yr
  • frame 30x304K/yr

Reviews and returns

What reviews say buyers love and hate about 30x30 Picture Frame

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Frame Quality”
29%of negative reviews mention “Frame Quality”
1.6%of orders come back
“Not a picture frame at all”
A buyer, on “Frame Quality”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 30x30 Picture Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data