Is 30l microwave profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 33 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (39/100).

How competitive is the 30l microwave niche?

10 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in 30l microwave?

Top complaints mined from reviews: Noise Level, Size-Overall, Heating. The return rate is 2.5%.

What does it cost to enter the 30l microwave niche?

Listings span £48.02–£164.23; the average listing price is £99.01 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.

30l microwave

Skip it

A small market ($46K/yr) — this niche doesn't clear our bar today.

Avg price

Great£99.01

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,200.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£48.02–£164.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-19.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£46K

£46K/yr · 40K searches

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, 30l microwave is a £46K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 39/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

30l microwave market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £50K–£74K; units × avg price
Conversion rate: 1.2%
Avg BSR: #39
Page quality: 0%
Prime: 82%
Sponsored: 70%
Out of stock: 16.8%
Avg brand age: 50 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

10%

Samsung23%
Hamilton Beach23%
VYTRONIX14%
Toshiba13%
Russell Hobbs10%
Panasonic6%
Open — no brand owns it (4 brands, 10%)

Demand

Weekly Amazon search volume, last 22 weeks — -19.3% search growth over the last 90 days.

Open Trend

Top 30l microwave search terms

30l microwave11K/yr -0.9%1.0% conv.
microwave 30l8K/yr -16.3%1.2% conv.
microwave 32l5K/yr -25.1%1.8% conv.
grill microwaves4K/yr -22.9%0.3% conv.
microwave 25l 900w5K/yr -34.6%1.5% conv.
microwave oven 1000w4K/yr -26.3%1.2% conv.
russell hobbs 23l microwave3K/yr -42.4%2.7% conv.

All search terms

Top 30l microwave products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Samsung Solo Microwave 1000W Capacity: 32 Litre Type G Push Buttons Stainless Steel MS32DG4504ATE3

Samsung£110.484.3★297 rev

Hamilton Beach Microwave 30L 950W Family-Size Digital Controls 8 Pre-Set Programs 5 Power Levels Large Capacity Defrost Function Child Lock Silver - HB30FUXP04S

Hamilton Beach£83.644.6★204 rev

Hamilton Beach Microwave 30L 950W Family-Size Digital Controls 8 Pre-Set Programs 5 Power Levels Large Capacity Defrost Function Child Lock Black - HB30FUXP04

Hamilton Beach£84.084.6★204 rev

VYTRONIX VY-C900M 900W Digital Microwave Oven | Freestanding Microwave with 5 Power Levels Clock & Timer Function | Silver Microwave with Mirrored Front 25 Litre Capacity

VYTRONIX£65.604.5★1,429 rev

VYTRONIX VY-HMO800 800W Digital Microwave Oven | Freestanding Microwave with 6 Power Levels Clock & Timer Function | Black Microwave with Mirrored Front 20 Litre Capacity-hmo800

VYTRONIX£50.564.5★4,031 rev

Newest

by launch date

Panasonic NN-ST64QWBPQ 32L Inverter Solo Microwave 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Touch Control Even Cooking and Defrosting White

Panasonic£152.6758 rev

6mo ago

Panasonic NN-ST68QSBPQ 32L Inverter Solo Microwave Oven 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Even Cooking and Defrosting Stainless Steel Front

Panasonic£164.2349 rev

6mo ago

Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)

Toshiba£85.76456 rev

7mo ago

Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)

Toshiba£92.54339 rev

7mo ago

Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)

Toshiba£75.61244 rev

9mo ago

What buyers say about 30l microwave

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“Easy to operate”

Quality-Overall18%

“Brilliant quality”

Value For Money14%

“Excellent value”

Size-Overall6%

“A good family size”

Ease Of Cleaning6%

“turntable of the oven are easy to wipe clean”

Heating5%

“Heats up super fast and hot”

Design-Overall5%

“Beautiful design”

Advertised Vs Actual Product4%

“As advertised”

Touch/Button Controls3%

“easy to operate with neat buttons”

Strength2%

“Solid construction”

What buyers complain about

Noise Level7%

“make a noise”

Size-Overall7%

“the plate would not fit”

Heating7%

“Microwave stopped heating”

Quality-Overall7%

“UnfortunatelyToshiba have a quality control problem”

Durability6%

“Failed just after one year”

Instructions/User Manual/Troubleshooting4%

“the instructions are not easy”

Value For Money4%

“Too expensive”

Touch/Button Controls3%

“after a while the buttons dont work”

Brightness/Shine/Glow3%

“Not very bright light”

Functionality-Overall3%

“doesn't work, a complete dud”

Top return reasons

Size-Overall31%

Defective Material/Parts11%

Heating11%

Functionality-Overall10%

Touch/Button Controls6%

Noise Level6%

Mechanism Issues3%

Advertised Vs Actual Product3%

Color2%

Quality-Overall2%

Common questions

Is 30l microwave profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 33 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (39/100).
How competitive is the 30l microwave niche?: 10 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in 30l microwave?: Top complaints mined from reviews: Noise Level, Size-Overall, Heating. The return rate is 2.5%.
What does it cost to enter the 30l microwave niche?: Listings span £48.02–£164.23; the average listing price is £99.01 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.