30l Microwave
FailShoppers spend only $46K a year here, so 30l Microwave is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £46K/yr40K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 48%top-5 click share · 10 brands · 29 sellers
Flapen Score
30l Microwave against its category
The dotted line is the Home & Garden average. Past it, 30l Microwave is stronger. Inside it, weaker.
Market
The 30l Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 30l Microwave 40K times last year and spent an estimated £46K. The top 5 brands take 84% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £46Ka year
- Top search term
- 30l microwave11K searches a year
02 · Price
A sale here is worth £99.01.
Listings sell for £99.01 on average, from £48.02 to £164.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £99.01 that is £0 to £10K a year per listing.
- Average price
- £99.01inside the $15 to $100 sweet spot
- Price range
- £48.02–£164.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #39 within Small Kitchen Appliances. It carries 1,201 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 82%
- Out of stock, average day
- 16.8%
- Average rank
- #39in Small Kitchen Appliances
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,201per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 8 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top 30l Microwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Samsung Solo Microwave 1000W Capacity: 32 Litre Type G Push Buttons Stainless Steel MS32DG4504ATE3
- Price
- £110.48
- Rating
- 4.3/5
- Reviews
- 297
- Age
- 2y ago

Hamilton Beach Microwave 30L 950W Family-Size Digital Controls 8 Pre-Set Programs 5 Power Levels Large Capacity Defrost Function Child Lock Silver - HB30FUXP04S
- Price
- £83.64
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 1y ago

Hamilton Beach Microwave 30L 950W Family-Size Digital Controls 8 Pre-Set Programs 5 Power Levels Large Capacity Defrost Function Child Lock Black - HB30FUXP04
- Price
- £84.08
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago

VYTRONIX VY-C900M 900W Digital Microwave Oven | Freestanding Microwave with 5 Power Levels Clock & Timer Function | Silver Microwave with Mirrored Front 25 Litre Capacity
- Price
- £65.60
- Rating
- 4.5/5
- Reviews
- 1,429
- Age
- 6y ago

VYTRONIX VY-HMO800 800W Digital Microwave Oven | Freestanding Microwave with 6 Power Levels Clock & Timer Function | Black Microwave with Mirrored Front 20 Litre Capacity-hmo800
- Price
- £50.56
- Rating
- 4.5/5
- Reviews
- 4,031
- Age
- 7y ago
Trending
90-day click momentum
Panasonic NN-ST64QWBPQ 32L Inverter Solo Microwave 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Touch Control Even Cooking and Defrosting White
- Price
- £152.67
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 6mo ago

SHARP YC-MG81U-W 28 Litre 900W Digital Microwave with 1100W Grill 11 power levels ECO Mode defrost function LED cavity light - White
- Price
- £95.01
- Rating
- 4.4/5
- Reviews
- 8,087
- Age
- 6y ago

Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)
- Price
- £75.61
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 9mo ago

Panasonic NN-ST68QSBPQ 32L Inverter Solo Microwave Oven 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Even Cooking and Defrosting Stainless Steel Front
- Price
- £164.23
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 6mo ago

Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)
- Price
- £85.76
- Rating
- 4.4/5
- Reviews
- 456
- Age
- 7mo ago
Newest
by launch date
Panasonic NN-ST64QWBPQ 32L Inverter Solo Microwave 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Touch Control Even Cooking and Defrosting White
- Price
- £152.67
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 6mo ago

Panasonic NN-ST68QSBPQ 32L Inverter Solo Microwave Oven 1000W High Power 24 Auto Programmes Junior Menu Auto programmes Quick 30 Function Even Cooking and Defrosting Stainless Steel Front
- Price
- £164.23
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 6mo ago

Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)
- Price
- £85.76
- Rating
- 4.4/5
- Reviews
- 456
- Age
- 7mo ago

Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)
- Price
- £92.54
- Rating
- 4.3/5
- Reviews
- 339
- Age
- 7mo ago

Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)
- Price
- £75.61
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
29
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
10%
- Samsung23%
- Hamilton Beach23%
- VYTRONIX14%
- Toshiba13%
- Russell Hobbs10%
- Panasonic6%
- Open — no brand owns it (4 brands, 10%)
Demand
30l Microwave search demand
Weekly searches over the year. Pick a range.
Search terms
Top 30l Microwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 30l microwave11K/yr
- microwave 30l8K/yr
- microwave 32l5K/yr
- grill microwaves4K/yr
- microwave 25l 900w5K/yr
- microwave oven 1000w4K/yr
- russell hobbs 23l microwave3K/yr
Reviews and returns
What reviews say buyers love and hate about 30l Microwave
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
make a noise
Bit loud
making weird noises
the plate would not fit
Quite large
It is too small
Microwave stopped heating
stopped heating anything
doesnt heat at all
UnfortunatelyToshiba have a quality control problem
POOR QUALITY
Cheap Quality
Failed just after one year
Did not work after a couple of weeks
within a few months it had broken
Love
Easy to operate
Ease of Use
easy to understand
Brilliant quality
the quality is great its very sturdy
the build quality feels solid
Excellent value
Reasonable price
Excellent price
A good family size
Great size
A great size for everyday use
turntable of the oven are easy to wipe clean
Keeps cleaner too
Easy to clean
Return
2.5% Return rate 42% Fixable by listing
the plate would not fit
Quite large
It is too small
Microwave stopped heating
stopped heating anything
doesnt heat at all
doesn't work, a complete dud
not working great
really crap function right there
after a while the buttons dont work
These buttons are too small
I find the controls hard to press in
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 30l Microwave questions
Answered from the same tracked data.









