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30l Microwave

Fail

Shoppers spend only $46K a year here, so 30l Microwave is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£46K/yr40K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
48%top-5 click share · 10 brands · 29 sellers

Flapen Score

30l Microwave against its category

The dotted line is the Home & Garden average. Past it, 30l Microwave is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30l Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 30l Microwave 40K times last year and spent an estimated £46K. The top 5 brands take 84% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
1.2%
Market size, estimated
£46Ka year
Top search term
30l microwave11K searches a year

02 · Price

A sale here is worth £99.01.

Listings sell for £99.01 on average, from £48.02 to £164.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £99.01 that is £0 to £10K a year per listing.

Average price
£99.01inside the $15 to $100 sweet spot
Price range
£48.02–£164.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #39 within Small Kitchen Appliances. It carries 1,201 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
82%
Out of stock, average day
16.8%
Average rank
#39in Small Kitchen Appliances
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,201per listing
Listings tracked
33

04 · Newcomers

Amazon counts 8 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
50 months

Products

Top 30l Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

29

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

10%

  • Samsung23%
  • Hamilton Beach23%
  • VYTRONIX14%
  • Toshiba13%
  • Russell Hobbs10%
  • Panasonic6%
  • Open — no brand owns it (4 brands, 10%)

Demand

30l Microwave search demand

Weekly searches over the year. Pick a range.

700500Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top 30l Microwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 30l microwave11K/yr
  • microwave 30l8K/yr
  • microwave 32l5K/yr
  • grill microwaves4K/yr
  • microwave 25l 900w5K/yr
  • microwave oven 1000w4K/yr
  • russell hobbs 23l microwave3K/yr

Reviews and returns

What reviews say buyers love and hate about 30l Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level7%−0.05

make a noise

Bit loud

making weird noises

Size-Overall7%+0.15

the plate would not fit

Quite large

It is too small

Heating7%−0.04

Microwave stopped heating

stopped heating anything

doesnt heat at all

Quality-Overall7%+0.89

UnfortunatelyToshiba have a quality control problem

POOR QUALITY

Cheap Quality

Durability6%−0.07

Failed just after one year

Did not work after a couple of weeks

within a few months it had broken

Love

Ease Of Use19%+1.54

Easy to operate

Ease of Use

easy to understand

Quality-Overall18%+0.89

Brilliant quality

the quality is great its very sturdy

the build quality feels solid

Value For Money14%+1.16

Excellent value

Reasonable price

Excellent price

Size-Overall6%+0.15

A good family size

Great size

A great size for everyday use

Ease Of Cleaning6%+0.58

turntable of the oven are easy to wipe clean

Keeps cleaner too

Easy to clean

Return

2.5% Return rate 42% Fixable by listing

Size-Overall31%▅▇█▇▅▇

the plate would not fit

Quite large

It is too small

Defective Material/Parts11%▆▅▅▅█▅
Heating11%█▆▅▅▅▅

Microwave stopped heating

stopped heating anything

doesnt heat at all

Functionality-Overall10%▄▄▆█▇▆

doesn't work, a complete dud

not working great

really crap function right there

Touch/Button Controls6%▄▇▆▆█▆

after a while the buttons dont work

These buttons are too small

I find the controls hard to press in

FAQ

Common 30l Microwave questions

Answered from the same tracked data.