20l bin
Worth a lookShows low returns (1.1%), but a small market ($52K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Avg price
Great£18.82avg listing price — sweet spot $15–$100
Price range
Good£4.86–£40.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,763.52avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 101K searches
According to Flapen's Amazon United Kingdom niche tracking, 20l bin is a £52K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
20l bin market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £56K–£75K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 77%
- Out of stock
- 7.7%
- Avg brand age
- 49 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
63
Top-5 brand share
70%
Top 20: 95%
Top-5 click share
27%
Top 20: 67%
Open market
25%
- SONGMICS24%
- Best House Another Fine Product14%
- Harbour Housewares13%
- Addis13%
- Amazon Basics6%
- EKO4%
Demand
Weekly Amazon search volume, last 51 weeks — -6.2% search growth over the last 90 days.Top 20l bin search terms
- 20l bin31K/yr
- 20 litre bin12K/yr
- 25l bin12K/yr
- kitchen bin 20l9K/yr
- bin 20l9K/yr
- 20l pedal bin7K/yr
- 25 litre bin7K/yr
- 20l kitchen bin6K/yr
- pedal bin 20 litres5K/yr
- pedal bin 20l4K/yr
Top 20l bin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Best House | Plastic Swing Bin 20 Liters | Grey | 1 Pc | Waste Bin Durable Lightweight Hinged Swing Lid for Kitchen Office and Home Use Odor-Reducing Design Easy to Clean - Pack of 1
Best House Another Fine Product£9.474.2★1,019 rev
Harbour Housewares 20L Square Stainless Steel Pedal Bin Beige Soft Close Kitchen Trash Can with Foot Pedal Removable Inner Bucket Hands Free Rubbish Bin for Home Office Utility Room
Harbour Housewares£19.954.8★43 rev
Addis 25ltr Roll Top Kitchen Waste Trash Complete Bin Metallic Silver & Dark Grey
Addis£10.194.5★467 rev
Best House Swing Bin 20 Litres For Home Garden Kitchen Office and Bathroom Rubbish Recycle Plastic Waste Bin Trash Can Dustbin with Swing Lid (White Pack of 1)
Best House Another Fine Product£9.634.5★161 rev
SONGMICS Steel Pedal Bin 5.2-Gallon (20 L) Trash Bin with Inner Bucket Soft Close and Stays Open Ink Black LTB592B02
SONGMICS£22.904.6★4,021 rev
Newest
by launch dateHarbour Housewares 20L Square Stainless Steel Pedal Bin Beige Soft Close Kitchen Trash Can with Foot Pedal Removable Inner Bucket Hands Free Rubbish Bin for Home Office Utility Room
Harbour Housewares£19.9543 rev
Harbour Housewares 20L Square Stainless Steel Pedal Bin Brushed Soft Close Kitchen Trash Can with Foot Pedal Removable Inner Bucket Hands Free Rubbish Bin for Home Office Utility Room
Harbour Housewares£19.8043 rev
Harbour Housewares 20L Square Stainless Steel Pedal Bin Black Soft Close Kitchen Trash Can with Foot Pedal Removable Inner Bucket Hands Free Rubbish Bin for Home Office Utility Room
Harbour Housewares£19.9443 rev
Harbour Housewares 20L Square Stainless Steel Pedal Bin White Soft Close Kitchen Trash Can with Foot Pedal Removable Inner Bucket Hands Free Rubbish Bin for Home Office Utility Room
Harbour Housewares£19.9143 rev
EKO Morandi 20L Kitchen Recycling Bin with Touch-Top Lid Slim Plastic Rubbish Bin with Recycling Stickers and Easy-Clean Finish Compact Design for Home or Office Dark Grey
EKO£22.25458 rev
Trending
90-day click momentumHarbour Housewares 20L Square Stainless Steel Pedal Bin Black Soft Close Kitchen Trash Can with Foot Pedal Removable Inner Bucket Hands Free Rubbish Bin for Home Office Utility Room
Harbour Housewares£19.944.8★
Harbour Housewares 20L Square Stainless Steel Pedal Bin White Soft Close Kitchen Trash Can with Foot Pedal Removable Inner Bucket Hands Free Rubbish Bin for Home Office Utility Room
Harbour Housewares£19.914.8★
Harbour Housewares 20L Square Stainless Steel Pedal Bin Beige Soft Close Kitchen Trash Can with Foot Pedal Removable Inner Bucket Hands Free Rubbish Bin for Home Office Utility Room
Harbour Housewares£19.954.8★
Harbour Housewares 20L Square Stainless Steel Pedal Bin Brushed Soft Close Kitchen Trash Can with Foot Pedal Removable Inner Bucket Hands Free Rubbish Bin for Home Office Utility Room
Harbour Housewares£19.804.8★
Addis 519354 Kitchen Recycling & General Storage bin 18 litres Stackable Food Waste Organiser Caddy with Clip lock lid & carrying Handle Deep Teal Green
Addis£8.974.5★
What buyers say about 20l bin
What buyers praise and complain about, mined from review topics.What buyers love
“Its a good tight fit”
“Nice quality bin and very practical, arrived in perfect condition”
“Good sturdy bin”
“Good price”
“Excellent bin”
“As shown”
“The surface is also easy to wipe down”
“Ease of use”
“Good design and sturdy”
“colour pretty”
What buyers complain about
“Very small”
“Disgustingly cheap manufacturing”
“Broke on first use”
“It was flimsy”
“the cost of bin bags is high when you want to buy them separately”
“Poor quality plastic”
“if your wanting a big bin this is not what you are getting”
“don't lock”
“Waste”
“Badly design bin shape”
Top return reasons
Common questions
- Is 20l bin profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 64 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 20l bin niche?
- 29 brands and 63 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in 20l bin?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.1%.
- What does it cost to enter the 20l bin niche?
- Listings span £4.86–£40.04; the average listing price is £18.82 (sweet spot $15–$100). The average incumbent carries 2,764 reviews — the moat a new listing must climb.