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20cm Springform Cake Tin

Fail

Demand is soft, at -38.5% this quarter, so 20cm Springform Cake Tin is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£37K/yr24K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
92%top-5 click share · 7 brands · 15 sellers

Flapen Score

20cm Springform Cake Tin against its category

The dotted line is the Home & Garden average. Past it, 20cm Springform Cake Tin is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20cm Springform Cake Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 20cm Springform Cake Tin 24K times last year and spent an estimated £37K. The top 5 brands take 92% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

19.8% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
19.8%
Market size, estimated
£37Ka year
Top search term
8 inch springform cake tin7K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £5.83 to £16.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £7.74 that is £2K to £4K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£5.83–£16.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Bakeware. It carries 225 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Bakeware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
225per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top 20cm Springform Cake Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

3%

  • SUJIBHI47%
  • hzbaiyi20%
  • KHAOP9%
  • BFGLLY8%
  • Tala7%
  • HUIBOHOU5%
  • Open — no brand owns it (1 brand, 3%)

Demand

20cm Springform Cake Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26JanFebMarAprMayJunJul

Peak months: Jan, Apr · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Search terms

Top 20cm Springform Cake Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 8 inch springform cake tin7K/yr
  • 20cm springform cake tin12K/yr
  • springform cake tin 20cm 8 inch5K/yr

Reviews and returns

What reviews say buyers love and hate about 20cm Springform Cake Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%−0.03

Poor quality

Poor quality would not recommend

Size-Overall11%−0.06

Not 8 inches

Too small

just a lot smaller than advertised

Advertised Vs Actual Product10%−0.11

False advertisement

This product is not as it is advertised

Size not as advertised

Ease Of Use9%−0.07

is quite hard to get the base of

too much hassle

Value For Money9%+0.04

I thought it a bit expensive just for a tin

A little pricey

Love

Quality-Overall28%−0.03

My cheesecakes came out good

Cake tin seems decent quality

Good quality

Baking24%+2.95

Baking

Perfect for cooking two cakes at once

Baked a delicious cake

Ease Of Cleaning8%+0.96

easy clean

easy to clean after baking

Washes well

Size-Overall7%−0.06

Great size

Just the right size

Great size and a bonus receiving x3

Value For Money7%+0.04

Good for the price

Worth a buy

Good value

Return

1.3% Return rate 79% Fixable by listing

Size-Overall69%█████▆

Not 8 inches

Too small

just a lot smaller than advertised

Adhesion/Stickiness4%▃█▄▁▃▂

The non stick base could be better as to my cakes do stick to it

it stuck to the sides despite greasing them

Advertised Vs Actual Product4%▁▁▃█▅▃

False advertisement

This product is not as it is advertised

Size not as advertised

Leak-Proof4%▁▁█▁▁▃
Value For Money3%▁▁▆▁█▁

I thought it a bit expensive just for a tin

A little pricey

FAQ

Common 20cm Springform Cake Tin questions

Answered from the same tracked data.