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20cm Cake Tins

Fail

The top 5 products take 100% of clicks, so 20cm Cake Tins is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£54K/yr53K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
100%top-5 click share · 5 brands · 6 sellers

Flapen Score

20cm Cake Tins against its category

The dotted line is the Home & Garden average. Past it, 20cm Cake Tins is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20cm Cake Tins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 20cm Cake Tins 53K times last year and spent an estimated £54K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
11.2%
Market size, estimated
£54Ka year
Peak month
November2.2× the quietest month
Top search term
20cm cake tins34K searches a year

02 · Price

A sale here is worth £9.08.

Listings sell for £9.08 on average, from £5.83 to £16.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At £9.08 that is £11K to £14K a year per listing.

Average price
£9.08under the $15 to $100 sweet spot
Price range
£5.83–£16.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£14K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #77 within Bakeware. It carries 65 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#77in Bakeware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
65per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top 20cm Cake Tins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • SUJIBHI81%
  • LOPYXBR6%
  • BFGLLY5%
  • Xelmorant5%
  • KHAOP4%

Demand

20cm Cake Tins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top 20cm Cake Tins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20cm cake tins34K/yr
  • 20cm cake tin9K/yr
  • 20 cm cake tins for baking6K/yr
  • 20cm loose bottom cake tin3K/yr

Reviews and returns

What reviews say buyers love and hate about 20cm Cake Tins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.13

Poor quality

Poor quality would not recommend

Ease Of Use11%−0.16

too much hassle

Value For Money11%+0.05

A little pricey

Size-Overall11%−0.09

The loose base is too loose

just a lot smaller than advertised

Advertised Vs Actual Product6%−0.08

Size not as advertised

Love

Quality-Overall28%−0.13

Cake tin seems decent quality

Good quality

generally good, and given the price, great value

Baking18%+1.40

Baking

Perfect cake pans at a brilliant price

Baked a delicious cake

Ease Of Cleaning11%+1.54

easy clean

easy to clean after baking

I can report they do clean up well in the dishwasher

Strength8%+1.04

Sturdy

The stainless steel feels sturdy

Sturdy construction

Weight Light6%−0.03

Quite light

Lightweight

Return

1.2% Return rate 82% Fixable by listing

Size-Overall75%█▇▇▇▅▅

The loose base is too loose

just a lot smaller than advertised

Advertised Vs Actual Product9%▁▁▄█▇▁

Size not as advertised

Leak-Proof5%▁▁█▁▁▄

Works well, A little leaky

however i have sfound it a little bit leaky

Adhesion/Stickiness3%▁█▁▁▁▃
Smell2%▁▁▁▁▁█

FAQ

Common 20cm Cake Tins questions

Answered from the same tracked data.