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20cm cake tins

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 11Conversion 92Competition 0Returns 91Price range 10Avg price 26Brand share 0Review moat 97Quality gap 62

Review moat

Incredible64.8

avg incumbent reviews — the moat a new listing must climb

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.08

avg listing price — sweet spot $15–$100

Market size

Bad£54K

£54K/yr · 53K searches

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

Price range

Bad£5.83–£16.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, 20cm cake tins is a £54K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

20cm cake tins market data

Units sold / yr
6K–8K
avg 1,250–1,500/product
Revenue / yr
£54K–£73K
units × avg price
Conversion rate
11.2%
Avg BSR
#77
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
13.9%
Avg brand age
35 months
Avg seller age
200 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • SUJIBHI81%
  • LOPYXBR6%
  • BFGLLY5%
  • Xelmorant5%
  • KHAOP4%

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -28.8% search growth over the last 90 days.
2K1KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Top 20cm cake tins search terms

  • 20cm cake tins34K/yr
  • 20cm cake tin9K/yr
  • 20 cm cake tins for baking6K/yr
  • 20cm loose bottom cake tin3K/yr
All search terms

Top 20cm cake tins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%25%£13K50%£27K75%£40K100%£54K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about 20cm cake tins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Cake tin seems decent quality”

Baking18%

“Baking”

Ease Of Cleaning11%

“easy clean”

Strength8%

“Sturdy”

Weight Light6%

“Quite light”

Size-Overall5%

“Just the right size”

Value For Money5%

“First off, these cake tins. you receive two – good value if comparing with typical store prices”

Cooking Experience2%

“Easy Turn-Out of Cakes”

Non-Stick Coating2%

“the non-stick coating works well”

Durability1%

“are quite substantial. they have strength and durability.”

What buyers complain about

Quality-Overall17%

“Poor quality”

Ease Of Use11%

“too much hassle”

Value For Money11%

“A little pricey”

Size-Overall11%

“The loose base is too loose”

Advertised Vs Actual Product6%

“Size not as advertised”

Rusts/Corrodes6%

“Quality not adequate as starting to rust after only use”

Ease Of Cleaning3%

“because of this it leaked into the metal folds making it a bit hard to clean”

Leak-Proof3%

“Works well, A little leaky”

Non-Stick Coating2%

“These non-stick cake tins are not fitted with any quick-release spring mechanism”

Dishwasher Safe2%

“I couldnt find any information to say if they are dishwasher safe”

Top return reasons

Size-Overall75%
Advertised Vs Actual Product9%
Leak-Proof5%
Adhesion/Stickiness3%
Smell2%
Product Condition2%
Quality-Overall2%
Value For Money2%
Thin2%
Strength1%

Common questions

Is 20cm cake tins profitable to sell on Amazon United Kingdom?
The niche generates £54K/yr across 5 tracked products. 90-day search growth is -28.8%. Flapen's verdict: Skip it (35/100).
How competitive is the 20cm cake tins niche?
5 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 20cm cake tins?
Top complaints mined from reviews: Quality-Overall, Ease Of Use, Value For Money. The return rate is 1.2%.
When does demand for 20cm cake tins peak?
Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the 20cm cake tins niche?
Listings span £5.83–£16.07; the average listing price is £9.08 (sweet spot $15–$100). The average incumbent carries 65 reviews — the moat a new listing must climb.