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2.5 Tog Duvet

Maybe

Search demand grew +368.5% this quarter. But shoppers spend only $55K a year here, so 2.5 Tog Duvet is a Maybe.

Filters Trending
Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£55K/yr67K searches / yr
90-day growth
+368.5%search demand this quarter
Competition
48%top-5 click share · 12 brands · 19 sellers

Flapen Score

2.5 Tog Duvet against its category

The dotted line is the Home & Garden average. Past it, 2.5 Tog Duvet is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2.5 Tog Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2.5 Tog Duvet 67K times last year and spent an estimated £55K. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +368.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+368.5%
Conversion, latest week
5.8%
Market size, estimated
£55Ka year
Peak month
July13.5× the quietest month
Top search term
2.5 tog duvet24K searches a year

02 · Price

A sale here is worth £14.13.

Listings sell for £14.13 on average, from £8.26 to £21.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.13 that is £1K to £4K a year per listing.

Average price
£14.13under the $15 to $100 sweet spot
Price range
£8.26–£21.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #28 within Home Textiles. It carries 5,306 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
21%
Out of stock, average day
5.5%
Average rank
#28in Home Textiles
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,306per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top 2.5 Tog Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

19

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

14%

  • Silentnight39%
  • Linens Limited13%
  • Quality Beddings13%
  • Sleepworks9%
  • AMEHA7%
  • GG GONZALO GRACIA5%
  • Open — no brand owns it (6 brands, 14%)

Demand

2.5 Tog Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 13.5×

Search terms

Top 2.5 Tog Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2.5 tog duvet24K/yr
  • 2.5 tog duvet king size16K/yr
  • 2.5 tog duvet double6K/yr
  • king size summer duvet 2.5 tog4K/yr
  • 2 tog duvet6K/yr
  • summer double duvet 2.5 tog4K/yr
  • 3 tog duvet king size4K/yr
  • 2.5 tog single duvet4K/yr

Reviews and returns

What reviews say buyers love and hate about 2.5 Tog Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.09

is a fundamental mistake that should not have happened if the quality controls were any good

Cheap not grat quality

Not good quality

Thickness14%−0.05

Thin

Very thin like a tea bag

Very thin 2.5 tog

Material Quality9%−0.08

Cheap materials

its micro fibre so not as soft as other fabrics

sent this king size duvet back as was not happy with the material AMAZON CHARGED ME £2.79 what's happened with free returns did not say if you send it back you have to pay postage

Advertised Vs Actual Product8%−0.06

Not as described

Very misleading

Product not as shown

Warmth6%+0.44

Duvet too warm

Far too warm for a summer duvet

Looks good not used yet as not warm enough

Love

Quality-Overall24%−0.09

The stitching and quality is excellent

Brilliant quality

seems well made

Weight Light19%+2.05

Lovely lightweight fab for the summer

Really pleased with this lightweight duvet

lightweight and comfortable

Warmth9%+0.44

Cool yet warm

great for summertime

perfect for the summer nights

Comfort-Overall8%+0.66

Very comfortable

I strongly recommend for everyone who like comfort connected with high quality

really comfortable sleep

Value For Money7%+0.66

Fair Price

Excellent value

Good for the price

Return

0.4% Return rate 28% Fixable by listing

Material Quality20%▃█▂█▆▆

Cheap materials

its micro fibre so not as soft as other fabrics

sent this king size duvet back as was not happy with the material AMAZON CHARGED ME £2.79 what's happened with free returns did not say if you send it back you have to pay postage

Size-Overall18%█▆▅▆▆▇

Superking is smaller than expected

Wrong size

Bit bigger

Quality-Overall18%▃▅▆▄█▇

is a fundamental mistake that should not have happened if the quality controls were any good

Cheap not grat quality

Not good quality

Thin14%█▁▄▆▆▆
Advertised Vs Actual Product5%▁▁██▅▆

Not as described

Very misleading

Product not as shown

FAQ

Common 2.5 Tog Duvet questions

Answered from the same tracked data.