2.5 tog duvet
Worth a lookShows demand growing +368.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+368.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good£14.13avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£8.26–£21.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad5,305.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad£55K£55K/yr · 67K searches
According to Flapen's Amazon United Kingdom niche tracking, 2.5 tog duvet is a £55K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
2.5 tog duvet market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £57K–£71K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 21%
- Sponsored
- 86%
- Out of stock
- 5.5%
- Avg brand age
- 49 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
19
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
14%
- Silentnight39%
- Linens Limited13%
- Quality Beddings13%
- Sleepworks9%
- AMEHA7%
- GG GONZALO GRACIA5%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — +368.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 13.5×
Top 2.5 tog duvet search terms
- 2.5 tog duvet24K/yr
- 2.5 tog duvet king size16K/yr
- 2.5 tog duvet double6K/yr
- king size summer duvet 2.5 tog4K/yr
- 2 tog duvet6K/yr
- summer double duvet 2.5 tog4K/yr
- 3 tog duvet king size4K/yr
- 2.5 tog single duvet4K/yr
Top 2.5 tog duvet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silentnight Summer Breeze 2.5 Tog Double Duvet - Lightweight Low Tog Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Hypoallergenic and Machine Washable - Double - 200x200cm
Silentnight£15.174.7★1,983 rev
Silentnight Summer Breeze 2.5 Tog Single Duvet - Lightweight Low Tog Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Hypoallergenic and Machine Washable - Single - 200x135cm
Silentnight£13.274.7★1,983 rev
Quality Beddings Double Duvet 2.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Quilt Double (200x200cm)
Quality Beddings£10.644.0★100 rev
Silentnight Summer Breeze 2.5 Tog King Duvet - Lightweight Low Tog Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Hypoallergenic and Machine Washable - King Size - 225x220cm
Silentnight£17.594.7★1,983 rev
AMEHA King Size Duvet 2.5 Tog Anti Allergy Summer Duvet King Size Hollowfibre Quilts - UK Made Duvets
AMEHA£10.204.4★1,544 rev
Newest
by launch dateQuality Beddings Double Duvet 2.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Quilt Double (200x200cm)
Quality Beddings£10.64100 rev
Quality Beddings Double Duvet 1.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Double Quilt (200x200cm)
Quality Beddings£11.07262 rev
Linens Limited King Size Duvet 2.5 Tog Made in the UK Easy Care Summer Fresh Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
Linens Limited£14.448,482 rev
Linens Limited Single Duvet 2.5 Tog Made in the UK Easy Care Summer Fresh Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
Linens Limited£11.428,482 rev
Linens Limited Double Duvet 2.5 Tog Made in the UK Easy Care Summer Fresh Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
Linens Limited£13.478,482 rev
Trending
90-day click momentum
Oxford Homeware Double Duvet 2.5 Tog UK Made Antiallergic Lightweight Summer Duvet Double Size - 200cm x 200cm
Oxford Homeware£10.814.2★
Quality Beddings King Size Duvet 2.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK King Quilt (230x220cm)
Quality Beddings£11.844.0★
AMEHA King Size Duvet 2.5 Tog Anti Allergy Summer Duvet King Size Hollowfibre Quilts - UK Made Duvets
AMEHA£10.204.4★
2.5 Tog Luxury Hotel Quality Soft Like Down King Bed Size Microfibre Duvet Quilt Soft Touch Summer By Littens
Sleepworks£16.314.2★
2.5 Tog Luxury Hotel Quality Soft Like Down Double Bed Size Microfibre Duvet Quilt Soft Touch Summer By Littens
Sleepworks£15.824.2★
What buyers say about 2.5 tog duvet
What buyers praise and complain about, mined from review topics.What buyers love
“The stitching and quality is excellent”
“Lovely lightweight fab for the summer”
“Cool yet warm”
“Very comfortable”
“Fair Price”
“Soft and breathable”
“As described”
“Neat edging, and stitched well to hold filling”
“the fit is perfect for the bed size that I chose”
“Nice fabric”
What buyers complain about
“is a fundamental mistake that should not have happened if the quality controls were any good”
“Thin”
“Cheap materials”
“Not as described”
“Duvet too warm”
“The edges of this duvet were not finished off properly in four places”
“Superking is smaller than expected”
“This item is hard”
“Falling apart after 5 days”
“it makes me hot not cool”
Top return reasons
Common questions
- Is 2.5 tog duvet profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +368.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the 2.5 tog duvet niche?
- 12 brands and 19 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in 2.5 tog duvet?
- Top complaints mined from reviews: Quality-Overall, Thickness, Material Quality. The return rate is 0.4%.
- When does demand for 2.5 tog duvet peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 13.5× the quietest.
- What does it cost to enter the 2.5 tog duvet niche?
- Listings span £8.26–£21.63; the average listing price is £14.13 (sweet spot $15–$100). The average incumbent carries 5,306 reviews — the moat a new listing must climb.