1st Wedding Anniversary Gifts
Pass1st Wedding Anniversary Gifts scores 66 out of 100, a Pass. Shoppers spend $178K a year here, search demand grew +92.3% this quarter, and returns run at 0.3% of orders.
- Flapen Score
- 66 / 100Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 5166
- Market size
- £178K/yr403K searches / yr
- 90-day growth
- +92.3%search demand this quarter
- Competition
- 34%top-5 click share · 40 brands · 48 sellers
Flapen Score
1st Wedding Anniversary Gifts against its category
The dotted line is the Home & Garden average. Past it, 1st Wedding Anniversary Gifts is stronger. Inside it, weaker.
Market
The 1st Wedding Anniversary Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 1st Wedding Anniversary Gifts 403K times last year and spent an estimated £178K. The top 5 brands take 43% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 66 out of 100, a Pass.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +92.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.
- Searches, last 12 months
- 403K
- Growth, 90 days vs prior 90
- +92.3%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £178Ka year
- Peak month
- August3.6× the quietest month
- Top search term
- 1st wedding anniversary gifts74K searches a year
02 · Price
A sale here is worth £12.30.
Listings sell for £12.30 on average, from £3.11 to £29.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.30 that is £1K to £3K a year per listing.
- Average price
- £12.30under the $15 to $100 sweet spot
- Price range
- £3.11–£29.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #460 within Scrapbooking & Stamping. It carries 335 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 78%
- Out of stock, average day
- 3.6%
- Average rank
- #460in Scrapbooking & Stamping
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 335per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top 1st Wedding Anniversary Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
1st Paper Anniversary Gift Handmade Miniature Paper Rose Keepsake Unique 1 Year Wedding Anniversary Present for Husband or Wife
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Anniversary Journal for Couples Scrapbook & Photo Album from 1st to 75th Year | Thoughtful Paper Gift for Husband or Wife | UK Keepsake Memory Book
- Price
- £16.75
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago
Oscar Finks Funny 1st Anniversary Card for Paper Anniversary Unique Design Happy Paper Anniversary Greeting Card #1726
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 1y ago
Paper Anniversary Photo Frame Gifts for Girlfriend Boyfriend Her Him 1 Year Wedding Anniversary Photo Frame for Wife Men Husband (Dis Two 15x10 cm)
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 2y ago
1st Anniversary Wedding Gifts for Wife Her - Couples Gift Wooden Decoration
- Price
- £10.51
- Rating
- 4.6/5
- Reviews
- 224
- Age
- 2y ago
Trending
90-day click momentum
Sayregifty 1st Anniversary Wedding Gifts for Husband/Wife 1st Anniversary Wedding Gifts for Couple/Him/Her One Year First Year Anniversary Romotic Gifts LED Bottle Decorative Light
- Price
- £12.64
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4mo ago
Handmade Crochet Heart with Envelope - First Anniversary Card for Husband 1 Year Wedding Anniversary Gifts for Him One Year Anniversary Paper Gifts for Couples Boyfriend & Girlfriend
- Price
- £3.48
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 8mo ago
Merclix To My Man Leather Bracelet Valentines Day Gifts for Men I Love You Gifts for Him Boyfriends Husband Christmas Anniversary Birthday Romantic
- Price
- £8.51
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 1y ago
1st Paper Anniversary Gift - Handmade Miniature Toilet Paper Roll in a Glass Bottle. Unique and Funny 1st wedding anniversary gift for Husband or Wife.
- Price
- £10.94
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 10mo ago
Jeasona 1st Wedding Anniversary Paper Gifts for Him - Husband Boyfriend Men - First Year Socks
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 842
- Age
- 1y ago
Newest
by launch dateSayregifty 1st Anniversary Wedding Gifts for Husband/Wife 1st Anniversary Wedding Gifts for Couple/Him/Her One Year First Year Anniversary Romotic Gifts LED Bottle Decorative Light
- Price
- £12.64
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4mo ago
Handmade Crochet Heart with Envelope - First Anniversary Card for Husband 1 Year Wedding Anniversary Gifts for Him One Year Anniversary Paper Gifts for Couples Boyfriend & Girlfriend
- Price
- £3.48
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 8mo ago
1st Paper Anniversary Gift - Handmade Miniature Toilet Paper Roll in a Glass Bottle. Unique and Funny 1st wedding anniversary gift for Husband or Wife.
- Price
- £10.94
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 10mo ago
1st Wedding Anniversary Bottle Night Light for Couple Husband Wife Paper Wedding Anniversary Decoration for Him Her Romantic 1st Wedding Gifts with Companionship Quotes & Writing Card
- Price
- £12.75
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 1y ago
EcoUtens 1st Anniversary Romantic Gifts Set 2 Pairs of Penguin Couple Socks with 1st Anniversary Card & Gift Box for Couple Him Her Husband Wife
- Price
- £7.94
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
40 falling
Sellers
48
Top-5 brand share
43%
Top 20: 81%
Top-5 click share
34%
Top 20: 72%
Open market
53%
- Generic17%
- Bibi & Beau8%
- Einanmut7%
- Oscar Finks6%
- EYITUPC5%
- Makester4%
Demand
1st Wedding Anniversary Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.6×
Search terms
Top 1st Wedding Anniversary Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 1st wedding anniversary gifts74K/yr
- first year anniversary gifts42K/yr
- 1st anniversary gifts for couple28K/yr
- 1st anniversary gifts for him28K/yr
- 1st wedding anniversary gifts for husband19K/yr
- first wedding anniversary gifts24K/yr
- paper anniversary gifts21K/yr
- paper gifts for 1st wedding anniversary11K/yr
- paper wedding anniversary gifts21K/yr
- first anniversary gift30K/yr
Reviews and returns
What reviews say buyers love and hate about 1st Wedding Anniversary Gifts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Size matters
Too small
Smaller than I expected
unfortunately for the price
Not So Good Value For Money
extremely overpriced
Very disappointed as this was a gift for a very special person/occasion
Makes it rather awkward to give it as a present
it very thick
its no good for sticking anything in
Love
Anniversary present
Beautiful gift
Perfect anniversary gift
Good quality card at a fair price
Great product, well made and great gift
Amazing Quality
Worth the money
Excellent value for the money
Good value for money
As described
Exactly what I ordered
Just like the photo
Good quality print in black A4 frame
Really happy with the print
Great service and prints are beautiful
Return
0.3% Return rate 60% Fixable by listing
Size matters
Too small
Smaller than I expected
Poor quality
Very disappointed as this was a gift for a very special person/occasion
Makes it rather awkward to give it as a present
I thought it was 2 for £5.00 as it showed 2 in the photo. which is a little misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 1st Wedding Anniversary Gifts questions
Answered from the same tracked data.