1st Birthday Decorations for Girls

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

225K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

2.9%

Market size, estimated

£64Ka year

Peak month

January1.9× the quietest month

Top search term

1st birthday decorations for girls138K searches a year

Listings sell for £9.87 on average, from £3.37 to £19.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.87 that is £987 to £2K a year per listing.

Average price

£9.87under the $15 to $100 sweet spot

Price range

£3.37–£19.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£987–£2K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #535 within Party Supplies. It carries 251 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#535in Party Supplies

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

251per listing

Listings tracked

43

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

20 months