1st Birthday Decorations for Girls
MaybeReturns run at only 1.3% of orders. But shoppers spend only $64K a year here, so 1st Birthday Decorations for Girls is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £64K/yr225K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 39%top-5 click share · 38 brands · 45 sellers
Flapen Score
1st Birthday Decorations for Girls against its category
The dotted line is the Home & Garden average. Past it, 1st Birthday Decorations for Girls is stronger. Inside it, weaker.
Market
The 1st Birthday Decorations for Girls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 1st Birthday Decorations for Girls 225K times last year and spent an estimated £64K. The top 5 brands take 46% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £64Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- 1st birthday decorations for girls138K searches a year
02 · Price
A sale here is worth £9.87.
Listings sell for £9.87 on average, from £3.37 to £19.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.87 that is £987 to £2K a year per listing.
- Average price
- £9.87under the $15 to $100 sweet spot
- Price range
- £3.37–£19.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £987–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #535 within Party Supplies. It carries 251 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #535in Party Supplies
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 251per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top 1st Birthday Decorations for Girls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toyssa 1st Birthday Decorations for Girls Retro Pink Balloon Arch Kit with ONE Balloon Boxes Foil Balloons Happy Birthday Banner First Girls Decoration Party Supplies for Kids
- Price
- £17.93
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 1y ago
1st Birthday Decorations For Girls 1st Birthday Balloons Set With Rainbow Balloons Triangle Banner
- Price
- £8.34
- Rating
- 4.3/5
- Reviews
- 314
- Age
- 2y ago
1st Birthday Decorations for Girls - 3pcs One Balloon Boxes with 104pcs Pink Balloon Arch Kit Baby Pink Balloon One Boxes for 1st Birthday Princess First Birthday Decorations Baby Girls 1 Year Old
- Price
- £11.35
- Rating
- 4.6/5
- Reviews
- 921
- Age
- 2y ago
1st Birthday Decoration for Girls Pastel Macaron 1st Birthday Balloon Pink Number 1 Balloon with Butterfly Stickers Star Heart Foil Balloons Banner Set for Baby 1 Year Old Party Decor
- Price
- £9.15
- Rating
- 4.5/5
- Reviews
- 676
- Age
- 2y ago
1st Birthday Decorations for Girls Pink First Birthday Decorations Pink White Balloons Bow Balloons with Baby Month Photo Banner Cake Topper for 1st Party Decorations
- Price
- £11.41
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 1y ago
Trending
90-day click momentum
1st Birthday Candle Shiny Pink Flower Bee Number One Candle Cute First Cake Topper Decoration for Women Girls Birthday Anniversary Celebration Party Supplies
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 6mo ago
Baby Girl 1st Birthday Romper Dress with Headband Letters Floral Embroidery Lace Sleeveless Bodysuits Princess Dress Layered Tulle Tutu Skirt Girls First Birthday Outfit (Pink 9-12 Months)
- Price
- £9.01
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 6mo ago
1st Birthday Party Decorations Girls - Rose Gold Happy Birthday Banner Bunting Set with Glitter Garland Baby First Heart Hanging Swirls for One Birthday Party Supplies
- Price
- £7.63
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago
1st Birthday Decorations for Girls Pink Happy Birthday Banner with Large Number 1 and Crown Foil Balloons Star & Heart Balloons Party Supplies for 1 Year Old Birthday
- Price
- £8.05
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
1st Birthday Banner First Birthday Decorations Girls - Pink 1st Highchair Banner with 1 Hat and One Cake Topper
- Price
- £9.66
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 1y ago
Newest
by launch dateBaby Girl 1st Birthday Romper Dress with Headband Letters Floral Embroidery Lace Sleeveless Bodysuits Princess Dress Layered Tulle Tutu Skirt Girls First Birthday Outfit (Pink 9-12 Months)
- Price
- £9.01
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 6mo ago
1st Birthday Candle Shiny Pink Flower Bee Number One Candle Cute First Cake Topper Decoration for Women Girls Birthday Anniversary Celebration Party Supplies
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 6mo ago
1st Birthday Decorations for Girls Pink Happy Birthday Banner with Large Number 1 and Crown Foil Balloons Star & Heart Balloons Party Supplies for 1 Year Old Birthday
- Price
- £8.05
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Dusty Pink Balloon Number 1 for 1st Birthday Decorations Girls Blush Baby Pink Gold White Sand Latex Balloons with Bow Heart Foil Balloons for Boho First 1 Year Old Birthday Anniversary Party Decor
- Price
- £12.03
- Rating
- 3.8/5
- Reviews
- 237
- Age
- 7mo ago
1st Birthday Cake Topper Pink Butterfly Happy Birthday Candle Number 1 Candles Glittering Cake Toppers Candles for Girls Theme Party Family Gathering Decorations(Number 1)
- Price
- £3.55
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
38 rising
Sellers
45
Top-5 brand share
46%
Top 20: 84%
Top-5 click share
39%
Top 20: 79%
Open market
49%
- NEUFOOD14%
- Toyssa12%
- QUERICKY8%
- QIFU7%
- Dagelar6%
- KISPATTI5%
Demand
1st Birthday Decorations for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top 1st Birthday Decorations for Girls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 1st birthday decorations for girls138K/yr
- first birthday decorations girl60K/yr
- baby girl birthday decorations 1 year old8K/yr
- baby girl 1st birthday decorations8K/yr
- 1 birthday decorations girl5K/yr
- girls 1st birthday decorations6K/yr
Reviews and returns
What reviews say buyers love and hate about 1st Birthday Decorations for Girls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A mixed review some good things some not so good unfortunately
Fake very bad quality
Low quality
get some extra glue
needing sticking together
Sometimes the sticking glue gets off
Balloons didnt blow up to size as per the description, much smaller
The hat is tiny
I will say the plates are very small
The images are clearly fake
Misleading
Not as described
The slim balloons would not inflate even with the use of an electric pump
sadly the other balloons didnt even last the day they started to deflate
the 1 baloon was not able to inflate I even tried with tape still didnt work
Love
The foil balloons are brilliant quality just what I wanted
Amazing quality
The balloons are good quality
Worth the price
Value for money
Great for the price
Easy to assemble
Assembly was easy
Easy to put together
Lovely colours
The pink colours were lovely
beautiful colours
As advertised
As expected
As per picture
Return
1.3% Return rate 50% Fixable by listing
A mixed review some good things some not so good unfortunately
Fake very bad quality
Low quality
Balloons didnt blow up to size as per the description, much smaller
The hat is tiny
I will say the plates are very small
while im very disappointed with the beige instead of white
do not change colour when blown up
The hot air balloon is also beige instead of white
The images are clearly fake
Misleading
Not as described
The slim balloons would not inflate even with the use of an electric pump
sadly the other balloons didnt even last the day they started to deflate
the 1 baloon was not able to inflate I even tried with tape still didnt work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 1st Birthday Decorations for Girls questions
Answered from the same tracked data.