18th Birthday Decorations

Shoppers searched for this 967K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £512K a year.

Searches, last 12 months

967K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

7.2%

Market size, estimated

£512Ka year

Peak month

January1.9× the quietest month

Top search term

18th birthday decorations559K searches a year

Listings sell for £7.36 on average, from £2.68 to £14.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £7.36 that is £4K to £6K a year per listing.

Average price

£7.36under the $15 to $100 sweet spot

Price range

£2.68–£14.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #230 within Party Supplies. It carries 655 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#230in Party Supplies

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

655per listing

Listings tracked

71

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months