18 x 24 inch frame
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.45avg listing price — sweet spot $15–$100
Price range
Good£7.54–£24.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,458.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad£56K£56K/yr · 62K searches
According to Flapen's Amazon United Kingdom niche tracking, 18 x 24 inch frame is a £56K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
18 x 24 inch frame market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £54K–£67K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #502
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 69%
- Out of stock
- 11.4%
- Avg brand age
- 59 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
18
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
9%
- Amazon Basics33%
- MCS21%
- walther design15%
- DECORO13%
- Ditwis5%
- Z&Q3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -1.7% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.0×
Top 18 x 24 inch frame search terms
- 18 x 24 inch frame20K/yr
- 18x24 inch frame16K/yr
- 18 x 24 frame12K/yr
- 24 x 18 inch picture frame6K/yr
- 24x18 inch picture frame5K/yr
- 18x24 frame4K/yr
Top 18 x 24 inch frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
Amazon Basics£11.454.4★905 rev
DECORO Black Photo Frame - 24X18 Matt Black Picture Frames - Modern Wooden Photo Frame with Shatterproof Perspex for Wall or Tabletop - Perfect for Posters Certificates and Prints
DECORO£7.994.2★303 rev
MCS Museum Poster Frame Plastic Onyx Wood Grain 18 x 24 Inches
MCS£17.824.4★15,704 rev
walther design Silhouette Picture Frame Black 18 x 24 cm
walther design£8.424.7★34 rev
walther design Picture Frame Black 18 x 24 cm with Passepartout Steel Style Plastic Frame ES824B
walther design£8.734.5★3,425 rev
Newest
by launch dateAmazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
Amazon Basics£11.45905 rev
Giftgarden 18x24 inch Frame Black Aluminum 24 x 18 inch Poster Frame for Wall-Mounted Horizontal or Vertical
Giftgarden£16.484,213 rev
Ditwis 18x24 inch Picture Frame Black Aluminium Photo Frame 45x60cm for Posters and Photos Large Frame for Living Room Office Gallery Wall Mount Display
Ditwis£17.801,291 rev
24x18 Thin Black Picture Photo Frame (Black 24x18(61x45.7cm))
OB2H£9.3414 rev
DECORO Black Photo Frame - 24X18 Matt Black Picture Frames - Modern Wooden Photo Frame with Shatterproof Perspex for Wall or Tabletop - Perfect for Posters Certificates and Prints
DECORO£7.99303 rev
Trending
90-day click momentumDitwis 18x24 inch Picture Frame Black Aluminium Photo Frame 45x60cm for Posters and Photos Large Frame for Living Room Office Gallery Wall Mount Display
Ditwis£17.804.3★
walther design Picture Frame Black 18 x 24 cm with Passepartout Steel Style Plastic Frame ES824B
walther design£8.734.5★
MCS Studio Gallery 18x24 Picture Frame White Woodgrain Photo Frame for Photos Posters & Art Prints (1-Pack)
MCS£17.094.7★
MCS Gallery Foundation 18x24 Poster Frame White Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS£16.664.3★
MCS Gallery Foundation 18x24 Poster Frame Brass Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS£16.014.3★
What buyers say about 18 x 24 inch frame
What buyers praise and complain about, mined from review topics.What buyers love
“Good frame”
“at really good prices”
“Excellent quality”
“As described”
“Excellent quality, and best of all made in the UK,”
“Sturdy & durable”
“Durable”
“Mounts seem okay and material”
What buyers complain about
“Arrived with a crack in the frame”
“The length is actually a little short for the advertised poster dimensions”
“Not true to the size advertised”
Top return reasons
Common questions
- Is 18 x 24 inch frame profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the 18 x 24 inch frame niche?
- 10 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in 18 x 24 inch frame?
- Top complaints mined from reviews: Frame Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for 18 x 24 inch frame peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 18 x 24 inch frame niche?
- Listings span £7.54–£24.90; the average listing price is £13.45 (sweet spot $15–$100). The average incumbent carries 5,458 reviews — the moat a new listing must climb.