18 X 24 Inch Frame
FailShoppers spend only $56K a year here, so 18 X 24 Inch Frame is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £56K/yr62K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 18 sellers
Flapen Score
18 X 24 Inch Frame against its category
The dotted line is the Home & Garden average. Past it, 18 X 24 Inch Frame is stronger. Inside it, weaker.
Market
The 18 X 24 Inch Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 18 X 24 Inch Frame 62K times last year and spent an estimated £56K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £56Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- 18 x 24 inch frame20K searches a year
02 · Price
A sale here is worth £13.45.
Listings sell for £13.45 on average, from £7.54 to £24.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.45 that is £1K to £3K a year per listing.
- Average price
- £13.45under the $15 to $100 sweet spot
- Price range
- £7.54–£24.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #502 within Photo Albums, Frames & Accessories. It carries 5,458 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 75%
- Out of stock, average day
- 11.4%
- Average rank
- #502in Photo Albums, Frames & Accessories
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,458per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top 18 X 24 Inch Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
DECORO Black Photo Frame - 24X18 Matt Black Picture Frames - Modern Wooden Photo Frame with Shatterproof Perspex for Wall or Tabletop - Perfect for Posters Certificates and Prints
- Price
- £7.99
- Rating
- 4.2/5
- Reviews
- 303
- Age
- 1y ago
MCS Museum Poster Frame Plastic Onyx Wood Grain 18 x 24 Inches
- Price
- £17.82
- Rating
- 4.4/5
- Reviews
- 15,704
- Age
- 8y ago
walther design Silhouette Picture Frame Black 18 x 24 cm
- Price
- £8.42
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago
walther design Picture Frame Black 18 x 24 cm with Passepartout Steel Style Plastic Frame ES824B
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 3,425
- Age
- 8y ago
Trending
90-day click momentum
Ditwis 18x24 inch Picture Frame Black Aluminium Photo Frame 45x60cm for Posters and Photos Large Frame for Living Room Office Gallery Wall Mount Display
- Price
- £17.80
- Rating
- 4.3/5
- Reviews
- 1,291
- Age
- 10mo ago
walther design Picture Frame Black 18 x 24 cm with Passepartout Steel Style Plastic Frame ES824B
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 3,425
- Age
- 8y ago
MCS Studio Gallery 18x24 Picture Frame White Woodgrain Photo Frame for Photos Posters & Art Prints (1-Pack)
- Price
- £17.09
- Rating
- 4.7/5
- Reviews
- 16,096
- Age
- 6y ago
MCS Gallery Foundation 18x24 Poster Frame White Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- £16.66
- Rating
- 4.3/5
- Reviews
- 7,376
- Age
- 5y ago
MCS Gallery Foundation 18x24 Poster Frame Brass Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- £16.01
- Rating
- 4.3/5
- Reviews
- 7,376
- Age
- 5y ago
Newest
by launch dateAmazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
Giftgarden 18x24 inch Frame Black Aluminum 24 x 18 inch Poster Frame for Wall-Mounted Horizontal or Vertical
- Price
- £16.48
- Rating
- 4.3/5
- Reviews
- 4,213
- Age
- 10mo ago
Ditwis 18x24 inch Picture Frame Black Aluminium Photo Frame 45x60cm for Posters and Photos Large Frame for Living Room Office Gallery Wall Mount Display
- Price
- £17.80
- Rating
- 4.3/5
- Reviews
- 1,291
- Age
- 10mo ago
24x18 Thin Black Picture Photo Frame (Black 24x18(61x45.7cm))
- Price
- £9.34
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 1y ago
DECORO Black Photo Frame - 24X18 Matt Black Picture Frames - Modern Wooden Photo Frame with Shatterproof Perspex for Wall or Tabletop - Perfect for Posters Certificates and Prints
- Price
- £7.99
- Rating
- 4.2/5
- Reviews
- 303
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
18
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
9%
- Amazon Basics33%
- MCS21%
- walther design15%
- DECORO13%
- Ditwis5%
- Z&Q3%
- Open — no brand owns it (4 brands, 9%)
Demand
18 X 24 Inch Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top 18 X 24 Inch Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 18 x 24 inch frame20K/yr
- 18x24 inch frame16K/yr
- 18 x 24 frame12K/yr
- 24 x 18 inch picture frame6K/yr
- 24x18 inch picture frame5K/yr
- 18x24 frame4K/yr
Reviews and returns
What reviews say buyers love and hate about 18 X 24 Inch Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Arrived with a crack in the frame
Big frames are always going to be damaged by the careless delivery drivers and warehouse staff
so not helpful if you are looking for a frame 61cms x 46cms
The length is actually a little short for the advertised poster dimensions
Slightly smaller than description
Sizing slightly off
Not true to the size advertised
Love
Good frame
Lovely picture frame
Excellent frame for the price
at really good prices
Frame is good quality for a good price
Excellent value
Excellent quality
Well made and looks extremely good
The quality of the items are excellent all round
As described
Excellent quality, and best of all made in the UK,
Return
1.5% Return rate 39% Fixable by listing
Arrived with a crack in the frame
Big frames are always going to be damaged by the careless delivery drivers and warehouse staff
so not helpful if you are looking for a frame 61cms x 46cms
The length is actually a little short for the advertised poster dimensions
Slightly smaller than description
Sizing slightly off
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 18 X 24 Inch Frame questions
Answered from the same tracked data.