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16 X 20 Inch Frame

Fail

Shoppers spend an estimated $30K a year here, so 16 X 20 Inch Frame is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£30K/yr68K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
50%top-5 click share · 14 brands · 24 sellers

Flapen Score

16 X 20 Inch Frame against its category

The dotted line is the Home & Garden average. Past it, 16 X 20 Inch Frame is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16 X 20 Inch Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 16 X 20 Inch Frame 68K times last year and spent an estimated £30K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
4.1%
Market size, estimated
£30Ka year
Peak month
December1.8× the quietest month
Top search term
16x20 inch picture frame15K searches a year

02 · Price

A sale here is worth £10.81.

Listings sell for £10.81 on average, from £6.45 to £16.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.81 that is £1K to £3K a year per listing.

Average price
£10.81under the $15 to $100 sweet spot
Price range
£6.45–£16.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #347 within Photo Albums, Frames & Accessories. It carries 3,650 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
46%
Out of stock, average day
11.4%
Average rank
#347in Photo Albums, Frames & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,650per listing
Listings tracked
24

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top 16 X 20 Inch Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

24

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 96%

Open market

18%

  • MCS33%
  • Alison Kingsgate21%
  • FRAMANEX10%
  • Frame Company7%
  • HNK Homestore6%
  • Giftgarden5%

Demand

16 X 20 Inch Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top 16 X 20 Inch Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 16x20 inch picture frame15K/yr
  • 20 x 16 inch picture frame11K/yr
  • 16 x 20 inch picture frame14K/yr
  • 20x16 inch picture frame12K/yr
  • 16x20 frame8K/yr
  • 20 x 16 picture frames4K/yr
  • 16x20 inch frame4K/yr

Reviews and returns

What reviews say buyers love and hate about 16 X 20 Inch Frame

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Frame Quality”
36%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 16 X 20 Inch Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data