16 X 20 Inch Frame
a small market ($30K/yr) — 16 X 20 Inch Frame doesn't clear our bar today.
Flapen Score
Is 16 X 20 Inch Frame profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 16 X 20 Inch Frame is a £30K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
16 X 20 Inch Frame: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.7% over the last 90 days and 4.1% of searches end in a purchase.
£30K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 24 products
Top 16 X 20 Inch Frame products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MCS Studio Gallery 41x51 cm (16x20 in) Poster Frame Natural Woodgrain Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- £12.31
- Rating
- 4.6/5
- Reviews
- 15,536
- Age
- 6y ago
FRAMANEX Modern Dome Shape Frames | Black Colour 20X16 Picture Photo Poster Frames | 16X20 Inch Rectangle Picture Frame | Beautify Your Walls with SD Mold Wood Finish Photo Frame
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 308
- Age
- 4y ago
Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 20X16
- Price
- £9.70
- Rating
- 4.5/5
- Reviews
- 10,950
- Age
- 5y ago
MCS Trendsetter 16x20 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- £11.63
- Rating
- 4.6/5
- Reviews
- 1,506
- Age
- 12y ago
HNK 16x20 Inch Picture Frame Solid Wood and Shatterproof Perspex Photo Frames 51x41cm Dual Orientation Landscape or Portrait 20x16 Inch Picture Frame Wall Hanging Display Photos (Black)
- Price
- £9.96
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 7mo ago
Trending
90-day click momentum
Giftgarden 40x50cm Picture Frame Black Wall-Mounted 20 x 16 inch Picture Frame for Landscape Portrait and Artwork - Horizontal or Vertical Display
- Price
- £12.16
- Rating
- 4.3/5
- Reviews
- 4,213
- Age
- 1y ago
20 x 16 Inch Picture Frame (50.8 x 40.6cm) 30mm Profile Wall Mounted Shatterproof Styrene Front Portrait or Landscape Display for Posters Photos Prints Art Black
- Price
- £7.45
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago
Amazon Basics Rectangular Wooden Poster/Picture Frame 40 cm x 50 cm Black
- Price
- £9.37
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
HNK 16x20 Inch Picture Frame Solid Wood and Shatterproof Perspex Photo Frames 51x41cm Dual Orientation Landscape or Portrait 20x16 Inch Picture Frame Wall Hanging Display Photos (Black)
- Price
- £9.96
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 7mo ago
MCS Trendsetter 16x20 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- £11.63
- Rating
- 4.6/5
- Reviews
- 1,506
- Age
- 12y ago
Newest
by launch date20 x 16 Inch Picture Frame (50.8 x 40.6cm) 30mm Profile Wall Mounted Shatterproof Styrene Front Portrait or Landscape Display for Posters Photos Prints Art Black
- Price
- £7.45
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago
20 x 16 Inch Picture Frame (50.8 x 40.6cm) 30mm Profile Wall Mounted Shatterproof Styrene Front Portrait or Landscape Display for Posters Photos Prints Art Silver
- Price
- £7.46
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago
HNK 16x20 Inch Picture Frame Solid Wood and Shatterproof Perspex Photo Frames 51x41cm Dual Orientation Landscape or Portrait 20x16 Inch Picture Frame Wall Hanging Display Photos (Black)
- Price
- £9.96
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 7mo ago
Amazon Basics Rectangular Wooden Poster/Picture Frame 40 cm x 50 cm Black
- Price
- £9.37
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
A3 Picture Frame Wooden Picture Frames with A4 Mount A3 Photo Frame with Acrylic Glass A3 Poster Frame with Wall Hanging Certificate Frames Landscape or Portrait Orientation Black 1P
- Price
- £7.80
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
24
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
18%
- MCS33%
- Alison Kingsgate21%
- FRAMANEX10%
- Frame Company7%
- HNK Homestore6%
- Giftgarden5%
16 X 20 Inch Frame demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.8×
Top 16 X 20 Inch Frame search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 16x20 inch picture frame15K/yr
- 20 x 16 inch picture frame11K/yr
- 16 x 20 inch picture frame14K/yr
- 20x16 inch picture frame12K/yr
- 16x20 frame8K/yr
- 20 x 16 picture frames4K/yr
- 16x20 inch frame4K/yr
What reviews say buyers love and hate about 16 X 20 Inch Frame
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Great frame which is well made”
“Excellent quality”
“Value for money”
“Measurements accurate”
“It's lightweight”
What buyers complain about
91% of reviews“Cheap quality”
“Cheap picture frame”
“Waste of money”
“Obviously made with crude materials and measurements”
“the perspex is very flimsy”
16 X 20 Inch Frame return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 16 X 20 Inch Frame questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
