16 x 20 inch frame
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.81avg listing price — sweet spot $15–$100
Review moat
Okay3,649.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Price range
Bad£6.45–£16.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£30K£30K/yr · 68K searches
According to Flapen's Amazon United Kingdom niche tracking, 16 x 20 inch frame is a £30K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
16 x 20 inch frame market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £32K–£43K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #347
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 79%
- Out of stock
- 11.4%
- Avg brand age
- 50 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
24
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
18%
- MCS33%
- Alison Kingsgate21%
- FRAMANEX10%
- Frame Company7%
- HNK Homestore6%
- Giftgarden5%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -8.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top 16 x 20 inch frame search terms
- 16x20 inch picture frame15K/yr
- 20 x 16 inch picture frame11K/yr
- 16 x 20 inch picture frame14K/yr
- 20x16 inch picture frame12K/yr
- 16x20 frame8K/yr
- 20 x 16 picture frames4K/yr
- 16x20 inch frame4K/yr
Top 16 x 20 inch frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MCS Studio Gallery 41x51 cm (16x20 in) Poster Frame Natural Woodgrain Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS£12.314.6★15,536 rev
FRAMANEX Modern Dome Shape Frames | Black Colour 20X16 Picture Photo Poster Frames | 16X20 Inch Rectangle Picture Frame | Beautify Your Walls with SD Mold Wood Finish Photo Frame
FRAMANEX£8.844.2★308 rev
Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 20X16
Alison Kingsgate£9.704.5★10,950 rev
MCS Trendsetter 16x20 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS£11.634.6★1,506 rev
HNK 16x20 Inch Picture Frame Solid Wood and Shatterproof Perspex Photo Frames 51x41cm Dual Orientation Landscape or Portrait 20x16 Inch Picture Frame Wall Hanging Display Photos (Black)
HNK Homestore£9.963.9★63 rev
Newest
by launch date
20 x 16 Inch Picture Frame (50.8 x 40.6cm) 30mm Profile Wall Mounted Shatterproof Styrene Front Portrait or Landscape Display for Posters Photos Prints Art Black
FramesPlus£7.453 rev
20 x 16 Inch Picture Frame (50.8 x 40.6cm) 30mm Profile Wall Mounted Shatterproof Styrene Front Portrait or Landscape Display for Posters Photos Prints Art Silver
FramesPlus£7.463 rev
HNK 16x20 Inch Picture Frame Solid Wood and Shatterproof Perspex Photo Frames 51x41cm Dual Orientation Landscape or Portrait 20x16 Inch Picture Frame Wall Hanging Display Photos (Black)
HNK Homestore£9.9663 rev
Amazon Basics Rectangular Wooden Poster/Picture Frame 40 cm x 50 cm Black
Amazon Basics£9.37905 rev
A3 Picture Frame Wooden Picture Frames with A4 Mount A3 Photo Frame with Acrylic Glass A3 Poster Frame with Wall Hanging Certificate Frames Landscape or Portrait Orientation Black 1P
Ltiboatzige£7.8029 rev
Trending
90-day click momentum
Giftgarden 40x50cm Picture Frame Black Wall-Mounted 20 x 16 inch Picture Frame for Landscape Portrait and Artwork - Horizontal or Vertical Display
Giftgarden£12.164.3★
20 x 16 Inch Picture Frame (50.8 x 40.6cm) 30mm Profile Wall Mounted Shatterproof Styrene Front Portrait or Landscape Display for Posters Photos Prints Art Black
FramesPlus£7.453.5★
Amazon Basics Rectangular Wooden Poster/Picture Frame 40 cm x 50 cm Black
Amazon Basics£9.374.4★
HNK 16x20 Inch Picture Frame Solid Wood and Shatterproof Perspex Photo Frames 51x41cm Dual Orientation Landscape or Portrait 20x16 Inch Picture Frame Wall Hanging Display Photos (Black)
HNK Homestore£9.963.9★
MCS Trendsetter 16x20 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS£11.634.6★
What buyers say about 16 x 20 inch frame
What buyers praise and complain about, mined from review topics.What buyers love
“Great frame which is well made”
“Excellent quality”
“Value for money”
“Measurements accurate”
“It's lightweight”
“Did Job”
“Simple and effective”
“material spot on”
“Quick to assemble and colour and wood grain look good”
“Easy to assemble the print into the frame”
What buyers complain about
“Cheap quality”
“Cheap picture frame”
“Waste of money”
“Obviously made with crude materials and measurements”
“the perspex is very flimsy”
“a little flimsy the Perspex is thin”
“the wood is very fragile”
“Very badly put together”
Top return reasons
Common questions
- Is 16 x 20 inch frame profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the 16 x 20 inch frame niche?
- 14 brands and 24 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in 16 x 20 inch frame?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Value For Money. The return rate is 1.1%.
- When does demand for 16 x 20 inch frame peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 16 x 20 inch frame niche?
- Listings span £6.45–£16.17; the average listing price is £10.81 (sweet spot $15–$100). The average incumbent carries 3,650 reviews — the moat a new listing must climb.