16 X 20 Inch Frame
FailShoppers spend only $30K a year here, so 16 X 20 Inch Frame is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £30K/yr68K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 24 sellers
Flapen Score
16 X 20 Inch Frame against its category
The dotted line is the Home & Garden average. Past it, 16 X 20 Inch Frame is stronger. Inside it, weaker.
Market
The 16 X 20 Inch Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 16 X 20 Inch Frame 68K times last year and spent an estimated £30K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £30Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- 16x20 inch picture frame15K searches a year
02 · Price
A sale here is worth £10.81.
Listings sell for £10.81 on average, from £6.45 to £16.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.81 that is £1K to £3K a year per listing.
- Average price
- £10.81under the $15 to $100 sweet spot
- Price range
- £6.45–£16.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #347 within Photo Albums, Frames & Accessories. It carries 3,650 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 46%
- Out of stock, average day
- 11.4%
- Average rank
- #347in Photo Albums, Frames & Accessories
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,650per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top 16 X 20 Inch Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MCS Studio Gallery 41x51 cm (16x20 in) Poster Frame Natural Woodgrain Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- £12.31
- Rating
- 4.6/5
- Reviews
- 15,536
- Age
- 6y ago
FRAMANEX Modern Dome Shape Frames | Black Colour 20X16 Picture Photo Poster Frames | 16X20 Inch Rectangle Picture Frame | Beautify Your Walls with SD Mold Wood Finish Photo Frame
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 308
- Age
- 4y ago
Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 20X16
- Price
- £9.70
- Rating
- 4.5/5
- Reviews
- 10,950
- Age
- 5y ago
MCS Trendsetter 16x20 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- £11.63
- Rating
- 4.6/5
- Reviews
- 1,506
- Age
- 12y ago
HNK 16x20 Inch Picture Frame Solid Wood and Shatterproof Perspex Photo Frames 51x41cm Dual Orientation Landscape or Portrait 20x16 Inch Picture Frame Wall Hanging Display Photos (Black)
- Price
- £9.96
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 7mo ago
Trending
90-day click momentum
Giftgarden 40x50cm Picture Frame Black Wall-Mounted 20 x 16 inch Picture Frame for Landscape Portrait and Artwork - Horizontal or Vertical Display
- Price
- £12.16
- Rating
- 4.3/5
- Reviews
- 4,213
- Age
- 1y ago
20 x 16 Inch Picture Frame (50.8 x 40.6cm) 30mm Profile Wall Mounted Shatterproof Styrene Front Portrait or Landscape Display for Posters Photos Prints Art Black
- Price
- £7.45
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago
Amazon Basics Rectangular Wooden Poster/Picture Frame 40 cm x 50 cm Black
- Price
- £9.37
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
HNK 16x20 Inch Picture Frame Solid Wood and Shatterproof Perspex Photo Frames 51x41cm Dual Orientation Landscape or Portrait 20x16 Inch Picture Frame Wall Hanging Display Photos (Black)
- Price
- £9.96
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 7mo ago
MCS Trendsetter 16x20 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- £11.63
- Rating
- 4.6/5
- Reviews
- 1,506
- Age
- 12y ago
Newest
by launch date20 x 16 Inch Picture Frame (50.8 x 40.6cm) 30mm Profile Wall Mounted Shatterproof Styrene Front Portrait or Landscape Display for Posters Photos Prints Art Black
- Price
- £7.45
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago
20 x 16 Inch Picture Frame (50.8 x 40.6cm) 30mm Profile Wall Mounted Shatterproof Styrene Front Portrait or Landscape Display for Posters Photos Prints Art Silver
- Price
- £7.46
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago
HNK 16x20 Inch Picture Frame Solid Wood and Shatterproof Perspex Photo Frames 51x41cm Dual Orientation Landscape or Portrait 20x16 Inch Picture Frame Wall Hanging Display Photos (Black)
- Price
- £9.96
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 7mo ago
Amazon Basics Rectangular Wooden Poster/Picture Frame 40 cm x 50 cm Black
- Price
- £9.37
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
A3 Picture Frame Wooden Picture Frames with A4 Mount A3 Photo Frame with Acrylic Glass A3 Poster Frame with Wall Hanging Certificate Frames Landscape or Portrait Orientation Black 1P
- Price
- £7.80
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
24
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
18%
- MCS33%
- Alison Kingsgate21%
- FRAMANEX10%
- Frame Company7%
- HNK Homestore6%
- Giftgarden5%
Demand
16 X 20 Inch Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top 16 X 20 Inch Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 16x20 inch picture frame15K/yr
- 20 x 16 inch picture frame11K/yr
- 16 x 20 inch picture frame14K/yr
- 20x16 inch picture frame12K/yr
- 16x20 frame8K/yr
- 20 x 16 picture frames4K/yr
- 16x20 inch frame4K/yr
Reviews and returns
What reviews say buyers love and hate about 16 X 20 Inch Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap quality
Not of merchantable quality
Bad quality
Cheap picture frame
easily damaged trying to fit the picture in the frame
Poor quality frames - don't use for anything you value
Waste of money
Obviously made with crude materials and measurements
the perspex is very flimsy
Love
Great frame which is well made
Lovely frame
Lovely looking frames which my visitors have commented on
Excellent quality
Good frane
The quality of workmanship is outstanding
Value for money
Great value frame, well made
Good price
Measurements accurate
It fits
True to Size
It's lightweight
is light enough to hang on command hooks
Lightweight excellent quality ideal for childs room
Return
1.1% Return rate 45% Fixable by listing
Cheap picture frame
easily damaged trying to fit the picture in the frame
Poor quality frames - don't use for anything you value
Cheap quality
Not of merchantable quality
Bad quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 16 X 20 Inch Frame questions
Answered from the same tracked data.