15 Tog Single Duvet
FailDemand is soft, at -55.2% this quarter, so 15 Tog Single Duvet is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £71K/yr82K searches / yr
- 90-day growth
- -55.2%search demand this quarter
- Competition
- 49%top-5 click share · 16 brands · 23 sellers
Flapen Score
15 Tog Single Duvet against its category
The dotted line is the Home & Garden average. Past it, 15 Tog Single Duvet is stronger. Inside it, weaker.
Market
The 15 Tog Single Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 15 Tog Single Duvet 82K times last year and spent an estimated £71K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -55.2%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £71Ka year
- Peak month
- November13.8× the quietest month
- Top search term
- 15 tog single duvet24K searches a year
02 · Price
A sale here is worth £15.30.
Listings sell for £15.30 on average, from £8.49 to £22.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.30 that is £4K to £8K a year per listing.
- Average price
- £15.30inside the $15 to $100 sweet spot
- Price range
- £8.49–£22.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #62 within Home Textiles. It carries 6,130 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 14%
- Out of stock, average day
- 6.6%
- Average rank
- #62in Home Textiles
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,130per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top 15 Tog Single Duvet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Slumberdown Chilly Nights 15 Tog Single Duvet - Extra Warm Thick & Cosy Winter Quilt for Cold Nights | UK-Made Soft Touch Cover Non-Allergenic & Washable (135 x 200cm)
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 15,392
- Age
- 6y ago

PARADISE STAR Duvet Quilt Anti Allergy Thick Warm Hollow Fibre Filling Super Soft SINGLE 15 TOG RATING
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 1y ago

Linens Limited Single Duvet 15 Tog Made in the UK Easy Care Warm and Cosy Quilt for Winter Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
- Price
- £14.07
- Rating
- 4.3/5
- Reviews
- 8,482
- Age
- 13y ago

Slumberdown Chilly Nights 15 Tog Double Duvet - Extra Warm Thick & Cosy Winter Quilt for Cold Nights | UK-Made Soft Touch Cover Non-Allergenic & Washable (200 x 200cm)
- Price
- £16.33
- Rating
- 4.6/5
- Reviews
- 15,392
- Age
- 6y ago

Imperial Rooms Single Duvet 15 Tog Extra Thick & Warm Heavyweight Winter Duvet Single Quilt - Hypoallergenic Duvets for Cold Nights - UK Made Quilts
- Price
- £12.58
- Rating
- 4.3/5
- Reviews
- 10,524
- Age
- 7y ago
Trending
90-day click momentum
Comfort Valley Anti-Allergy Duvet Blended Cotton Ultra snuggle 15 Tog Single Duvet
- Price
- £9.24
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 4y ago

Linens Limited Single Duvet 15 Tog Made in the UK Easy Care Warm and Cosy Quilt for Winter Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
- Price
- £14.07
- Rating
- 4.3/5
- Reviews
- 8,482
- Age
- 13y ago

Littens Essentials 15 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Heavy Warm Winter Duvet Quilt (135cm x 200cm)
- Price
- £13.49
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 10mo ago

Quality Beddings Single Duvet 15 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
- Price
- £13.17
- Rating
- 4.2/5
- Reviews
- 1,154
- Age
- 3y ago

PARADISE STAR Duvet Quilt Anti Allergy Thick Warm Hollow Fibre Filling Super Soft SINGLE 15 TOG RATING
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 1y ago
Newest
by launch date
Littens Essentials 15 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Heavy Warm Winter Duvet Quilt (135cm x 200cm)
- Price
- £13.49
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 10mo ago

MH Home Single Duvet 15 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (15 Tog Single)
- Price
- £13.35
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago

PARADISE STAR Duvet Quilt Anti Allergy Thick Warm Hollow Fibre Filling Super Soft SINGLE 15 TOG RATING
- Price
- £9.29
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 1y ago

Slumberdown Cosy Nights 15 Tog Single Duvet - Thick Extra Warm & Snuggly Single Quilt for Cold Winter Nights | UK-Made Soft-Touch Non-Allergenic & Washable (135 x 200cm)
- Price
- £15.06
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 1y ago

Slumberdown Warm Winter Nights Single Duvet 15 Tog - Extra Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (135 x 200cm)
- Price
- £15.28
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
23
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
23%
- Slumberdown32%
- Linens Limited13%
- PARADISE STAR9%
- Quality Beddings8%
- Silentnight7%
- IR Imperial Rooms7%
Demand
15 Tog Single Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.8×
Search terms
Top 15 Tog Single Duvet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 15 tog single duvet24K/yr
- single duvet 15 tog13K/yr
- duvets single 15 tog3K/yr
- winter single duvet6K/yr
- single duvet 15 tog winter heavy5K/yr
- winter duvet single11K/yr
- thick single duvet3K/yr
- duvet single 15 tog5K/yr
- single winter duvet8K/yr
- single duvet winter4K/yr
Reviews and returns
What reviews say buyers love and hate about 15 Tog Single Duvet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very thick at all
Was very thin in places
Wafer thin, definitely not a Winter quilt as suggested in the advertisement,
I'd say 1/4 of the stitches are now coming off
And now mid February the cheap stitching is catching in my feet
All the stitching got undone only after a couple of weeks
they feel so cheap
So so clumpy after a few weeks, horrible quality
The quality is very bad
the other one was far warmer
Not that warm
Not warm
Even though the duvet is lovely it came with stains on
Stained
had a stain on it
Love
Great and warm
toasty warm
Keep warm
Great quality of duvet and good price
Excellent product
Good quality
Great value
good value
Good price
Not too heavy
lightweight on the bed
Very lightweight
Lovely soft and easy to shake
Very soft
Lovely and soft to the touch
Return
0.1% Return rate 53% Fixable by listing
they feel so cheap
So so clumpy after a few weeks, horrible quality
The quality is very bad
the listing doesn't
Any product that advertises itself like this should be banned
I'd say 1/4 of the stitches are now coming off
And now mid February the cheap stitching is catching in my feet
All the stitching got undone only after a couple of weeks
Outer material very flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 15 Tog Single Duvet questions
Answered from the same tracked data.









