15 tog single duvet
Skip itSoft demand (-55.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£15.30avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good£8.49–£22.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,130.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad£71K£71K/yr · 82K searches
Growth
Bad-55.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 15 tog single duvet is a £71K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
15 tog single duvet market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £92K–£122K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 71%
- Out of stock
- 6.6%
- Avg brand age
- 54 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
23
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
23%
- Slumberdown32%
- Linens Limited13%
- PARADISE STAR9%
- Quality Beddings8%
- Silentnight7%
- IR Imperial Rooms7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.2% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.8×
Top 15 tog single duvet search terms
- 15 tog single duvet24K/yr
- single duvet 15 tog13K/yr
- duvets single 15 tog3K/yr
- winter single duvet6K/yr
- single duvet 15 tog winter heavy5K/yr
- winter duvet single11K/yr
- thick single duvet3K/yr
- duvet single 15 tog5K/yr
- single winter duvet8K/yr
- single duvet winter4K/yr
Top 15 tog single duvet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slumberdown Chilly Nights 15 Tog Single Duvet - Extra Warm Thick & Cosy Winter Quilt for Cold Nights | UK-Made Soft Touch Cover Non-Allergenic & Washable (135 x 200cm)
Slumberdown£14.864.6★15,392 rev
PARADISE STAR Duvet Quilt Anti Allergy Thick Warm Hollow Fibre Filling Super Soft SINGLE 15 TOG RATING
PARADISE STAR£9.294.6★142 rev
Linens Limited Single Duvet 15 Tog Made in the UK Easy Care Warm and Cosy Quilt for Winter Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
Linens Limited£14.074.3★8,482 rev
Slumberdown Chilly Nights 15 Tog Double Duvet - Extra Warm Thick & Cosy Winter Quilt for Cold Nights | UK-Made Soft Touch Cover Non-Allergenic & Washable (200 x 200cm)
Slumberdown£16.334.6★15,392 rev
Imperial Rooms Single Duvet 15 Tog Extra Thick & Warm Heavyweight Winter Duvet Single Quilt - Hypoallergenic Duvets for Cold Nights - UK Made Quilts
IR Imperial Rooms£12.584.3★10,524 rev
Newest
by launch date
Littens Essentials 15 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Heavy Warm Winter Duvet Quilt (135cm x 200cm)
Littens£13.4923 rev
MH Home Single Duvet 15 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (15 Tog Single)
MH Home£13.3594 rev
PARADISE STAR Duvet Quilt Anti Allergy Thick Warm Hollow Fibre Filling Super Soft SINGLE 15 TOG RATING
PARADISE STAR£9.29142 rev
Slumberdown Cosy Nights 15 Tog Single Duvet - Thick Extra Warm & Snuggly Single Quilt for Cold Winter Nights | UK-Made Soft-Touch Non-Allergenic & Washable (135 x 200cm)
Slumberdown£15.069,619 rev
Slumberdown Warm Winter Nights Single Duvet 15 Tog - Extra Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (135 x 200cm)
Slumberdown£15.286,277 rev
Trending
90-day click momentum
Comfort Valley Anti-Allergy Duvet Blended Cotton Ultra snuggle 15 Tog Single Duvet
Comfort Valley£9.244.5★
Linens Limited Single Duvet 15 Tog Made in the UK Easy Care Warm and Cosy Quilt for Winter Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
Linens Limited£14.074.3★
Littens Essentials 15 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Heavy Warm Winter Duvet Quilt (135cm x 200cm)
Littens£13.493.9★
Quality Beddings Single Duvet 15 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
Quality Beddings£13.174.2★
PARADISE STAR Duvet Quilt Anti Allergy Thick Warm Hollow Fibre Filling Super Soft SINGLE 15 TOG RATING
PARADISE STAR£9.294.6★
What buyers say about 15 tog single duvet
What buyers praise and complain about, mined from review topics.What buyers love
“Great and warm”
“Great quality of duvet and good price”
“Great value”
“Not too heavy”
“Lovely soft and easy to shake”
“Good quality quilt”
“The quilt size is good thickness lovely and really warm”
“Great and comfortable”
“great as described”
“They have a lovely material outer cover”
What buyers complain about
“Not very thick at all”
“I'd say 1/4 of the stitches are now coming off”
“they feel so cheap”
“the other one was far warmer”
“Even though the duvet is lovely it came with stains on”
“a bit thin”
“Outer material very flimsy”
“the listing doesn't”
“A little heavy might not please some people”
“when i opened the plastic the duvet was damp”
Top return reasons
Common questions
- Is 15 tog single duvet profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -55.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the 15 tog single duvet niche?
- 16 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in 15 tog single duvet?
- Top complaints mined from reviews: Thickness, Stitch/Finish/Polish, Quality-Overall. The return rate is 0.1%.
- When does demand for 15 tog single duvet peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 13.8× the quietest.
- What does it cost to enter the 15 tog single duvet niche?
- Listings span £8.49–£22.68; the average listing price is £15.30 (sweet spot $15–$100). The average incumbent carries 6,130 reviews — the moat a new listing must climb.