Skip to content

15 Tog Single Duvet

Fail

Demand is soft, at -55.2% this quarter, so 15 Tog Single Duvet is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£71K/yr82K searches / yr
90-day growth
-55.2%search demand this quarter
Competition
49%top-5 click share · 16 brands · 23 sellers

Flapen Score

15 Tog Single Duvet against its category

The dotted line is the Home & Garden average. Past it, 15 Tog Single Duvet is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15 Tog Single Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 15 Tog Single Duvet 82K times last year and spent an estimated £71K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-55.2%
Conversion, latest week
5.7%
Market size, estimated
£71Ka year
Peak month
November13.8× the quietest month
Top search term
15 tog single duvet24K searches a year

02 · Price

A sale here is worth £15.30.

Listings sell for £15.30 on average, from £8.49 to £22.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.30 that is £4K to £8K a year per listing.

Average price
£15.30inside the $15 to $100 sweet spot
Price range
£8.49–£22.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #62 within Home Textiles. It carries 6,130 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
14%
Out of stock, average day
6.6%
Average rank
#62in Home Textiles
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,130per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top 15 Tog Single Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

23%

  • Slumberdown32%
  • Linens Limited13%
  • PARADISE STAR9%
  • Quality Beddings8%
  • Silentnight7%
  • IR Imperial Rooms7%

Demand

15 Tog Single Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.8×

Search terms

Top 15 Tog Single Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 15 tog single duvet24K/yr
  • single duvet 15 tog13K/yr
  • duvets single 15 tog3K/yr
  • winter single duvet6K/yr
  • single duvet 15 tog winter heavy5K/yr
  • winter duvet single11K/yr
  • thick single duvet3K/yr
  • duvet single 15 tog5K/yr
  • single winter duvet8K/yr
  • single duvet winter4K/yr

Reviews and returns

What reviews say buyers love and hate about 15 Tog Single Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness22%−0.09

Not very thick at all

Was very thin in places

Wafer thin, definitely not a Winter quilt as suggested in the advertisement,

Stitch/Finish/Polish12%−0.05

I'd say 1/4 of the stitches are now coming off

And now mid February the cheap stitching is catching in my feet

All the stitching got undone only after a couple of weeks

Quality-Overall11%−0.03

they feel so cheap

So so clumpy after a few weeks, horrible quality

The quality is very bad

Warmth7%+3.07

the other one was far warmer

Not that warm

Not warm

Stain Resistance7%−0.03

Even though the duvet is lovely it came with stains on

Stained

had a stain on it

Love

Warmth38%+3.07

Great and warm

toasty warm

Keep warm

Quality-Overall16%−0.03

Great quality of duvet and good price

Excellent product

Good quality

Value For Money12%+0.32

Great value

good value

Good price

Weight Light5%+0.43

Not too heavy

lightweight on the bed

Very lightweight

Soft Feel5%

Lovely soft and easy to shake

Very soft

Lovely and soft to the touch

Return

0.1% Return rate 53% Fixable by listing

Size-Overall37%▅▆▅█▅▅
Quality-Overall13%█▄▆▃█▁

they feel so cheap

So so clumpy after a few weeks, horrible quality

The quality is very bad

Advertised Vs Actual Product6%▃▄█▁▂▆

the listing doesn't

Any product that advertises itself like this should be banned

Stitch/Finish/Polish6%█▆▂▅▆▁

I'd say 1/4 of the stitches are now coming off

And now mid February the cheap stitching is catching in my feet

All the stitching got undone only after a couple of weeks

Material Quality5%▃▄▃▇▇█

Outer material very flimsy

FAQ

Common 15 Tog Single Duvet questions

Answered from the same tracked data.