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15 Tog Single Duvet

soft demand (-55.2% this quarter) — 15 Tog Single Duvet doesn't clear our bar today.

Flapen Score

47
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Market size 18Growth 0Conversion 64Competition 60Returns 100Price range 54Avg price 76Brand share 59Review moat 24Quality gap 53
This niche Category average

Is 15 Tog Single Duvet profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 15 Tog Single Duvet is a £71K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

15 Tog Single Duvet: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.2% over the last 90 days and 5.7% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr8K
Search volume / yr-55.2%82K
Conversion rate5.7%
Avg price£15.30

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers16 · 23
Top-5 product click share49%
Open market30%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement71%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews6,130

Top 15 Tog Single Duvet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

23%

  • Slumberdown32%
  • Linens Limited13%
  • PARADISE STAR9%
  • Quality Beddings8%
  • Silentnight7%
  • IR Imperial Rooms7%

15 Tog Single Duvet demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR5.7%Products28Brands16Top 5 Brands70%OOS Rate6.6%Rating4.4★Reviews6,130Avg BSR#62
6K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.8×

Top 15 Tog Single Duvet search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 15 tog single duvet24K/yr
  • single duvet 15 tog13K/yr
  • duvets single 15 tog3K/yr
  • winter single duvet6K/yr
  • single duvet 15 tog winter heavy5K/yr
  • winter duvet single11K/yr
  • thick single duvet3K/yr
  • duvet single 15 tog5K/yr
  • single winter duvet8K/yr
  • single duvet winter4K/yr

What reviews say buyers love and hate about 15 Tog Single Duvet

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Warmth38%

Great and warm

Quality-Overall16%

Great quality of duvet and good price

Value For Money12%

Great value

Weight Light5%

Not too heavy

Soft Feel5%

Lovely soft and easy to shake

What buyers complain about

78% of reviews
Thickness22%

Not very thick at all

Stitch/Finish/Polish12%

I'd say 1/4 of the stitches are now coming off

Quality-Overall11%

they feel so cheap

Warmth7%

the other one was far warmer

Stain Resistance7%

Even though the duvet is lovely it came with stains on

15 Tog Single Duvet return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Quality-Overall
13%
3Advertised Vs Actual Product
6%
4Stitch/Finish/Polish
6%
5Material Quality
5%

Common 15 Tog Single Duvet questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 15 Tog Single Duvet 47/100 on Amazon United Kingdom — Skip it. The niche generates £71K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -55.2% over the last 90 days.
Search demand for 15 Tog Single Duvet on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 13.8× the quietest.