15 Tog King Size Duvet
FailDemand is soft, at -54.1% this quarter, so 15 Tog King Size Duvet is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £259K/yr223K searches / yr
- 90-day growth
- -54.1%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 21 sellers
Flapen Score
15 Tog King Size Duvet against its category
The dotted line is the Home & Garden average. Past it, 15 Tog King Size Duvet is stronger. Inside it, weaker.
Market
The 15 Tog King Size Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 15 Tog King Size Duvet 223K times last year and spent an estimated £259K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -54.1%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £259Ka year
- Peak month
- November9.9× the quietest month
- Top search term
- 15 tog king size duvet62K searches a year
02 · Price
A sale here is worth £20.18.
Listings sell for £20.18 on average, from £11.90 to £59.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £20.18 that is £5K to £10K a year per listing.
- Average price
- £20.18inside the $15 to $100 sweet spot
- Price range
- £11.90–£59.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #47 within Home Textiles. It carries 6,208 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 6%
- Out of stock, average day
- 6.5%
- Average rank
- #47in Home Textiles
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,208per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top 15 Tog King Size Duvet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Slumberdown Chilly Nights 15 Tog Double Duvet - Extra Warm Thick & Cosy Winter Quilt for Cold Nights | UK-Made Soft Touch Cover Non-Allergenic & Washable (200 x 200cm)
- Price
- £16.33
- Rating
- 4.6/5
- Reviews
- 15,392
- Age
- 6y ago

Extra Thick Anti Allergy King Size Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.75
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Slumberdown Cosy Nights 15 Tog King Size Duvet - Thick Extra Warm & Snuggly King Quilt for Cold Winter Nights | UK-Made Soft-Touch Non-Allergenic & Washable (225 x 220cm)
- Price
- £18.71
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 1y ago

Silentnight Deep Sleep 15 Tog King Size Duvet - Winter Heavy Comfy Bed Quilt Warm Cosy Perfect for Cold Winter Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable - 225x220cm - King
- Price
- £25.83
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 14y ago

GG GONZALO GRACIA King Duvet 16.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (King 225x220cm)
- Price
- £15.77
- Rating
- 4.2/5
- Reviews
- 3,943
- Age
- 4y ago
Trending
90-day click momentum
MK Home Textile Hotel Quality 15 Tog King Size Duvet Extra Warm Winter Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy King Size Bed Duvet Machine Washable
- Price
- £15.77
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago

Quality Beddings King Duvet 16.5 Tog | Breathable Duvets for Cosy Winter Nights | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £16.85
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 3y ago

Extra Thick Anti Allergy Super King Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine
- Price
- £16.60
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Linens Limited - Single Duvet 16.5 Tog Made in the UK Feels Like Down Luxurious Quilt Soft and Comfy Extra Warm Ultra-Fine Siliconised Hollowfibre Machine Washable (White)
- Price
- £18.69
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 1y ago

Extra Thick Anti Allergy King Size Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.75
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago
Newest
by launch date
MK Home Textile Hotel Quality 15 Tog King Size Duvet Extra Warm Winter Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy King Size Bed Duvet Machine Washable
- Price
- £15.77
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago

Extra Thick Anti Allergy King Size Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.75
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Extra Thick Anti Allergy Super King Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine
- Price
- £16.60
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Indus Textiles King Duvet 15 Tog UK Made All Year Round King Quilt for Cozy Nights- All Season Quilts Anti Allergy and Machine Washable Duvet (230 x 220cm)
- Price
- £17.75
- Rating
- 4.4/5
- Reviews
- 1,929
- Age
- 11mo ago

MH Home King Duvet 15 Tog All Year Round Microfiber Soft Breathable Duvet Ideal for Summer & Winter Machine Washable (15 Tog - King)
- Price
- £18.98
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
21
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
57%
Top 20: 89%
Open market
13%
- Slumberdown35%
- NightNest17%
- Silentnight16%
- GG GONZALO GRACIA7%
- Linens Limited6%
- Quality Beddings5%
- Open — no brand owns it (9 brands, 13%)
Demand
15 Tog King Size Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.9×
Search terms
Top 15 Tog King Size Duvet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 15 tog king size duvet62K/yr
- king size duvet 15 tog22K/yr
- winter duvet king size31K/yr
- duvets 15 tog king size7K/yr
- 15tog king-size duvet8K/yr
- duvet king size 15 tog8K/yr
- 15 tog super king size duvet11K/yr
- king size duvet 15 tog extra thick5K/yr
- 15 tog duvet king size7K/yr
- super king duvet 15 tog9K/yr
Reviews and returns
What reviews say buyers love and hate about 15 Tog King Size Duvet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Definitely not extra thick
Not very thick
Not as thick as I thought-
Poor flimsy quality this one had a 2 inch tear
Absolutely shocking quality
Disappointed with quality
I'd say 1/4 of the stitches are now coming off
And now mid February the cheap stitching is catching in my feet
Had to be returned after a weeks use because stitching on the seam came undone
A little heavy might not please some people
Heavy duvet
it is far too heavy for my painful legs
Very expensive
Its expensive and only 10% down
Absolute waste of money
Love
toasty warm
Comfortable and warm
Keep warm
Amazing Quality
true hotel quality
Feels well made
Excellent value for money
Good price
Good value for money
Very comfortable
feels quite luxurious
That comforting feeling
Really lovely thick duvet
Thick and warm
Feels a good thickness to me
Return
0.2% Return rate 49% Fixable by listing
ordered wrong size
They are not true to size
Too small
Poor flimsy quality this one had a 2 inch tear
Absolutely shocking quality
Disappointed with quality
I'd say 1/4 of the stitches are now coming off
And now mid February the cheap stitching is catching in my feet
Had to be returned after a weeks use because stitching on the seam came undone
Definitely not extra thick
Not very thick
Not as thick as I thought-
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 15 Tog King Size Duvet questions
Answered from the same tracked data.









