Is 15 tog king size duvet profitable to sell on Amazon United Kingdom?

The niche generates £259K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -54.1%. Flapen's verdict: Skip it (49/100).

How competitive is the 15 tog king size duvet niche?

15 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in 15 tog king size duvet?

Top complaints mined from reviews: Thickness, Quality-Overall, Stitch/Finish/Polish. The return rate is 0.2%.

When does demand for 15 tog king size duvet peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 9.9× the quietest.

What does it cost to enter the 15 tog king size duvet niche?

Listings span £11.90–£59.17; the average listing price is £20.18 (sweet spot $15–$100). The average incumbent carries 6,208 reviews — the moat a new listing must climb.

15 tog king size duvet

Skip it

Soft demand (-54.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Great£11.90–£59.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£20.18

avg listing price — sweet spot $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay£259K

£259K/yr · 223K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,208.28

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-54.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, 15 tog king size duvet is a £259K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

15 tog king size duvet market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £202K–£252K; units × avg price
Conversion rate: 5.8%
Avg BSR: #47
Page quality: 0%
Prime: 6%
Sponsored: 88%
Out of stock: 6.5%
Avg brand age: 53 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 89%

Open market

13%

Slumberdown35%
NightNest17%
Silentnight16%
GG GONZALO GRACIA7%
Linens Limited6%
Quality Beddings5%
Open — no brand owns it (9 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.1% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Open Trend

Top 15 tog king size duvet search terms

15 tog king size duvet62K/yr -51.6%4.2% conv.
king size duvet 15 tog22K/yr -59.5%5.2% conv.
winter duvet king size31K/yr -36.5%2.1% conv.
duvets 15 tog king size7K/yr -60.3%5.0% conv.
15tog king-size duvet8K/yr -47.9%3.1% conv.
duvet king size 15 tog8K/yr -44.2%4.6% conv.
15 tog super king size duvet11K/yr -61.2%3.1% conv.
king size duvet 15 tog extra thick5K/yr -37.9%6.1% conv.
15 tog duvet king size7K/yr -46.5%3.5% conv.
super king duvet 15 tog9K/yr -60.7%3.1% conv.

All search terms

Top 15 tog king size duvet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Slumberdown Chilly Nights 15 Tog Double Duvet - Extra Warm Thick & Cosy Winter Quilt for Cold Nights | UK-Made Soft Touch Cover Non-Allergenic & Washable (200 x 200cm)

Slumberdown£16.334.6★15,392 rev

Extra Thick Anti Allergy King Size Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable

NightNest£15.754.3★247 rev

Slumberdown Cosy Nights 15 Tog King Size Duvet - Thick Extra Warm & Snuggly King Quilt for Cold Winter Nights | UK-Made Soft-Touch Non-Allergenic & Washable (225 x 220cm)

Slumberdown£18.714.6★9,619 rev

Silentnight Deep Sleep 15 Tog King Size Duvet - Winter Heavy Comfy Bed Quilt Warm Cosy Perfect for Cold Winter Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable - 225x220cm - King

Silentnight£25.834.7★21,571 rev

GG GONZALO GRACIA King Duvet 16.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (King 225x220cm)

GG GONZALO GRACIA£15.774.2★3,943 rev

Newest

by launch date

MK Home Textile Hotel Quality 15 Tog King Size Duvet Extra Warm Winter Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy King Size Bed Duvet Machine Washable

MK Home Textile£15.7752 rev

6mo ago

Extra Thick Anti Allergy King Size Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable

NightNest£15.75247 rev

9mo ago

Extra Thick Anti Allergy Super King Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine

NightNest£16.60247 rev

9mo ago

Indus Textiles King Duvet 15 Tog UK Made All Year Round King Quilt for Cozy Nights- All Season Quilts Anti Allergy and Machine Washable Duvet (230 x 220cm)

Indus Textiles£17.751,929 rev

11mo ago

MH Home King Duvet 15 Tog All Year Round Microfiber Soft Breathable Duvet Ideal for Summer & Winter Machine Washable (15 Tog - King)

MH Home£18.98337 rev

1y ago

What buyers say about 15 tog king size duvet

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth35%

“toasty warm”

Quality-Overall20%

“Amazing Quality”

Value For Money11%

“Excellent value for money”

Comfort-Overall9%

“Very comfortable”

Thickness5%

“Really lovely thick duvet”

Soft Feel4%

“Lovely soft and easy to shake”

Weight Light3%

“lightweight on the bed”

Upholstery/Fabric Quality3%

“Lovely cotton covered duvet very good value”

Material Quality1%

“the material feels great”

Size-Overall1%

“Fits well”

What buyers complain about

Thickness21%

“Definitely not extra thick”

Quality-Overall21%

“Poor flimsy quality this one had a 2 inch tear”

Stitch/Finish/Polish5%

“I'd say 1/4 of the stitches are now coming off”

Weight Heavy4%

“A little heavy might not please some people”

Value For Money4%

“Very expensive”

Durability4%

“Torn and coming apart in several places”

Weight Light3%

“not one of those lightweight things”

Material Quality3%

“The material on the duvet is cheap”

Size-Overall3%

“ordered wrong size”

Maintenance And Repair3%

“can't be fixed shame they can't even replace or get help change it”

Top return reasons

Size-Overall33%

Quality-Overall11%

Stitch/Finish/Polish10%

Advertised Vs Actual Product7%

Thickness6%

Material Quality4%