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15 Tog King Size Duvet

Fail

Demand is soft, at -54.1% this quarter, so 15 Tog King Size Duvet is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£259K/yr223K searches / yr
90-day growth
-54.1%search demand this quarter
Competition
57%top-5 click share · 15 brands · 21 sellers

Flapen Score

15 Tog King Size Duvet against its category

The dotted line is the Home & Garden average. Past it, 15 Tog King Size Duvet is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 15 Tog King Size Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 15 Tog King Size Duvet 223K times last year and spent an estimated £259K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-54.1%
Conversion, latest week
5.8%
Market size, estimated
£259Ka year
Peak month
November9.9× the quietest month
Top search term
15 tog king size duvet62K searches a year

02 · Price

A sale here is worth £20.18.

Listings sell for £20.18 on average, from £11.90 to £59.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £20.18 that is £5K to £10K a year per listing.

Average price
£20.18inside the $15 to $100 sweet spot
Price range
£11.90–£59.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #47 within Home Textiles. It carries 6,208 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
6%
Out of stock, average day
6.5%
Average rank
#47in Home Textiles
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,208per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top 15 Tog King Size Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 89%

Open market

13%

  • Slumberdown35%
  • NightNest17%
  • Silentnight16%
  • GG GONZALO GRACIA7%
  • Linens Limited6%
  • Quality Beddings5%
  • Open — no brand owns it (9 brands, 13%)

Demand

15 Tog King Size Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top 15 Tog King Size Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 15 tog king size duvet62K/yr
  • king size duvet 15 tog22K/yr
  • winter duvet king size31K/yr
  • duvets 15 tog king size7K/yr
  • 15tog king-size duvet8K/yr
  • duvet king size 15 tog8K/yr
  • 15 tog super king size duvet11K/yr
  • king size duvet 15 tog extra thick5K/yr
  • 15 tog duvet king size7K/yr
  • super king duvet 15 tog9K/yr

Reviews and returns

What reviews say buyers love and hate about 15 Tog King Size Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness21%−0.08

Definitely not extra thick

Not very thick

Not as thick as I thought-

Quality-Overall21%−0.05

Poor flimsy quality this one had a 2 inch tear

Absolutely shocking quality

Disappointed with quality

Stitch/Finish/Polish5%−0.03

I'd say 1/4 of the stitches are now coming off

And now mid February the cheap stitching is catching in my feet

Had to be returned after a weeks use because stitching on the seam came undone

Weight Heavy4%−0.02

A little heavy might not please some people

Heavy duvet

it is far too heavy for my painful legs

Value For Money4%+0.48

Very expensive

Its expensive and only 10% down

Absolute waste of money

Love

Warmth35%+2.99

toasty warm

Comfortable and warm

Keep warm

Quality-Overall20%−0.05

Amazing Quality

true hotel quality

Feels well made

Value For Money11%+0.48

Excellent value for money

Good price

Good value for money

Comfort-Overall9%+0.57

Very comfortable

feels quite luxurious

That comforting feeling

Thickness5%−0.08

Really lovely thick duvet

Thick and warm

Feels a good thickness to me

Return

0.2% Return rate 49% Fixable by listing

Size-Overall33%▅▅▅█▅▅

ordered wrong size

They are not true to size

Too small

Quality-Overall11%▆▅█▄▆▅

Poor flimsy quality this one had a 2 inch tear

Absolutely shocking quality

Disappointed with quality

Stitch/Finish/Polish10%▆█▄▂▅▁

I'd say 1/4 of the stitches are now coming off

And now mid February the cheap stitching is catching in my feet

Had to be returned after a weeks use because stitching on the seam came undone

Advertised Vs Actual Product7%▁▃▃▃▃█
Thickness6%▆▃█▁█▁

Definitely not extra thick

Not very thick

Not as thick as I thought-

FAQ

Common 15 Tog King Size Duvet questions

Answered from the same tracked data.