15 Tog King Size Duvet
FailDemand is soft, at -54.1% this quarter, so 15 Tog King Size Duvet is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £259K/yr223K searches / yr
- 90-day growth
- -54.1%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 21 sellers
Flapen Score
15 Tog King Size Duvet against its category
The dotted line is the Home & Garden average. Past it, 15 Tog King Size Duvet is stronger. Inside it, weaker.
Market
The 15 Tog King Size Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 15 Tog King Size Duvet 223K times last year and spent an estimated £259K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -54.1%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £259Ka year
- Peak month
- November9.9× the quietest month
- Top search term
- 15 tog king size duvet62K searches a year
02 · Price
A sale here is worth £20.18.
Listings sell for £20.18 on average, from £11.90 to £59.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £20.18 that is £5K to £10K a year per listing.
- Average price
- £20.18inside the $15 to $100 sweet spot
- Price range
- £11.90–£59.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #47 within Home Textiles. It carries 6,208 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 6%
- Out of stock, average day
- 6.5%
- Average rank
- #47in Home Textiles
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,208per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top 15 Tog King Size Duvet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Slumberdown Chilly Nights 15 Tog Double Duvet - Extra Warm Thick & Cosy Winter Quilt for Cold Nights | UK-Made Soft Touch Cover Non-Allergenic & Washable (200 x 200cm)
- Price
- £16.33
- Rating
- 4.6/5
- Reviews
- 15,392
- Age
- 6y ago

Extra Thick Anti Allergy King Size Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.75
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Slumberdown Cosy Nights 15 Tog King Size Duvet - Thick Extra Warm & Snuggly King Quilt for Cold Winter Nights | UK-Made Soft-Touch Non-Allergenic & Washable (225 x 220cm)
- Price
- £18.71
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 1y ago

Silentnight Deep Sleep 15 Tog King Size Duvet - Winter Heavy Comfy Bed Quilt Warm Cosy Perfect for Cold Winter Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable - 225x220cm - King
- Price
- £25.83
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 14y ago

GG GONZALO GRACIA King Duvet 16.5 Tog | Extra Warm & Cosy Winter Duvets for Cold Nights | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (King 225x220cm)
- Price
- £15.77
- Rating
- 4.2/5
- Reviews
- 3,943
- Age
- 4y ago
Trending
estimated 90-day click momentum
MK Home Textile Hotel Quality 15 Tog King Size Duvet Extra Warm Winter Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy King Size Bed Duvet Machine Washable
- Price
- £15.77
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago

Quality Beddings King Duvet 16.5 Tog | Breathable Duvets for Cosy Winter Nights | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £16.85
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 3y ago

Extra Thick Anti Allergy Super King Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine
- Price
- £16.60
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Linens Limited - Single Duvet 16.5 Tog Made in the UK Feels Like Down Luxurious Quilt Soft and Comfy Extra Warm Ultra-Fine Siliconised Hollowfibre Machine Washable (White)
- Price
- £18.69
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 1y ago

Extra Thick Anti Allergy King Size Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.75
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago
Newest
by launch date
MK Home Textile Hotel Quality 15 Tog King Size Duvet Extra Warm Winter Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy King Size Bed Duvet Machine Washable
- Price
- £15.77
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago

Extra Thick Anti Allergy King Size Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine Washable
- Price
- £15.75
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Extra Thick Anti Allergy Super King Duvet 15 Tog - Luxury Hotel Quality Hollowfibre Ultra Soft Cosy Skin Friendly Warm Winter Fluffy Quilt Soft Machine
- Price
- £16.60
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Indus Textiles King Duvet 15 Tog UK Made All Year Round King Quilt for Cozy Nights- All Season Quilts Anti Allergy and Machine Washable Duvet (230 x 220cm)
- Price
- £17.75
- Rating
- 4.4/5
- Reviews
- 1,929
- Age
- 11mo ago

MH Home King Duvet 15 Tog All Year Round Microfiber Soft Breathable Duvet Ideal for Summer & Winter Machine Washable (15 Tog - King)
- Price
- £18.98
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
21
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 89%
Open market
13%
- Slumberdown35%
- NightNest17%
- Silentnight16%
- GG GONZALO GRACIA7%
- Linens Limited6%
- Quality Beddings5%
- Open — no brand owns it (9 brands, 13%)
Demand
15 Tog King Size Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.9×
Search terms
Top 15 Tog King Size Duvet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 15 tog king size duvet62K/yr
- king size duvet 15 tog22K/yr
- winter duvet king size31K/yr
- duvets 15 tog king size7K/yr
- 15tog king-size duvet8K/yr
- duvet king size 15 tog8K/yr
- 15 tog super king size duvet11K/yr
- king size duvet 15 tog extra thick5K/yr
- 15 tog duvet king size7K/yr
- super king duvet 15 tog9K/yr
Reviews and returns
What reviews say buyers love and hate about 15 Tog King Size Duvet
We read the reviews and the return reasons for every product selling here.
“Definitely not extra thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 15 Tog King Size Duvet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









