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14 Inch Fan

Pass

14 Inch Fan scores 71 out of 100, a Pass. Shoppers spend $9K a year here, search demand grew >1,000% this quarter, and returns run at 0.7% of orders.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£9K/yr18K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
22%top-5 click share · 43 brands · 85 sellers

Flapen Score

14 Inch Fan against its category

The dotted line is the Home & Garden average. Past it, 14 Inch Fan is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 14 Inch Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 14 Inch Fan 18K times last year and spent an estimated £9K. The top 5 brands take 47% of clicks. Flapen scores it 71 out of 100, a Pass.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.1%
Market size, estimated
£9Ka year
Top search term
14 inch fan12K searches a year

02 · Price

A sale here is worth £23.58.

Listings sell for £23.58 on average, from £8.62 to £60.61. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £23.58 that is £0 to £2K a year per listing.

Average price
£23.58inside the $15 to $100 sweet spot
Price range
£8.62–£60.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #200 within Heating, Cooling & Air Quality. It carries 2,218 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
51%
Out of stock, average day
15.5%
Average rank
#200in Heating, Cooling & Air Quality
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,218per listing
Listings tracked
72

04 · Newcomers

Amazon counts 8 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top 14 Inch Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£181£363£544£7251101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

85

Top-5 brand share

47%

Top 20: 82%

Top-5 click share

22%

Top 20: 57%

Open market

49%

  • Status16%
  • Signature10%
  • Russell Hobbs9%
  • Schallen9%
  • Prem-i-air4%
  • Zanussi4%

FAQ

Common 14 Inch Fan questions

Answered from the same tracked data.