12x10 Photo Frame
FailShoppers spend only $57K a year here, so 12x10 Photo Frame is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £57K/yr80K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 21 sellers
Flapen Score
12x10 Photo Frame against its category
The dotted line is the Home & Garden average. Past it, 12x10 Photo Frame is stronger. Inside it, weaker.
Market
The 12x10 Photo Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 12x10 Photo Frame 80K times last year and spent an estimated £57K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £57Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- 10x12 picture frame6K searches a year
02 · Price
A sale here is worth £10.44.
Listings sell for £10.44 on average, from £6.30 to £24.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.44 that is £1K to £3K a year per listing.
- Average price
- £10.44under the $15 to $100 sweet spot
- Price range
- £6.30–£24.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #190 within Photo Albums, Frames & Accessories. It carries 1,805 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 85%
- Out of stock, average day
- 8.6%
- Average rank
- #190in Photo Albums, Frames & Accessories
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,805per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top 12x10 Photo Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Alison Kingsgate Sleek BLACK 12X10 Picture Frame for Photos & Certificates
- Price
- £6.30
- Rating
- 4.4/5
- Reviews
- 4,894
- Age
- 4y ago
Frame Company Watson Black 12x10 Photo Frame with Real Glass
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 15y ago
Frame Company Watson Range Rustic 12x10 inch Picture Photo Frame *Choice of Sizes* Fitted with Real Glass
- Price
- £7.29
- Rating
- 4.4/5
- Reviews
- 735
- Age
- 13y ago
Inov8 Framing - Lime Oak 12x10 Inch (25x30cm) British Made Photo Frame - Wood Effect with Glass Picture Frame
- Price
- £7.03
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 11y ago
Frame Company Drayton Range 12x10-inch Grey Picture Photo Frame with White Mount For Image Size 10x8-inch
- Price
- £8.17
- Rating
- 4.3/5
- Reviews
- 2,224
- Age
- 9y ago
Trending
90-day click momentum
MEGAROOM 12x10 Photo Frame -12 x 10 Inch Picture Frame with 10 x 8 Photo - Picture Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 903
- Age
- 6mo ago
Feihorrm 10x12 Photo Frame Natural Oak Wood Picture Frame W/ 8x10 Mat
- Price
- £20.14
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
Frame Company Watson Black 12x10 Photo Frame with Real Glass
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 15y ago
Scholar Tree Black 12x10 Photo Frames Set of 2 - Wooden Picture Frames for Wall Mounting with 8x6 Mat
- Price
- £10.75
- Rating
- 4.4/5
- Reviews
- 2,338
- Age
- 2y ago
HueeeJot 12 x 10 inch picture frame - 12x10 photo frame with Stand Tabletop or Wall Hanging - Engineered Wood Photo Frame for Artwork Family Photos and Gifts for Friends and Relatives Black 1 Pack
- Price
- £7.93
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
Newest
by launch dateMEGAROOM 12x10 Photo Frame -12 x 10 Inch Picture Frame with 10 x 8 Photo - Picture Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 903
- Age
- 6mo ago
Feihorrm 10x12 Photo Frame Natural Oak Wood Picture Frame W/ 8x10 Mat
- Price
- £20.14
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
HueeeJot 12 x 10 inch picture frame - 12x10 photo frame with Stand Tabletop or Wall Hanging - Engineered Wood Photo Frame for Artwork Family Photos and Gifts for Friends and Relatives Black 1 Pack
- Price
- £7.93
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
Scholar Tree Black 12x10 Photo Frames Set of 2 - Wooden Picture Frames for Wall Mounting with 8x6 Mat
- Price
- £10.75
- Rating
- 4.4/5
- Reviews
- 2,338
- Age
- 2y ago
Modern Vintage Grey 12 x 10 inch Picture Frame In Multiple Colours & Sizes - Frame With Safe Perspex Front & Wall Mounting - 12 x 10 Photo Frame (30.5 x 25.4cm))
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
21
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
19%
- Frame Company34%
- Alison Kingsgate19%
- Fabian Clarke London11%
- MEGAROOM7%
- INOV86%
- EGOFINE5%
Demand
12x10 Photo Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top 12x10 Photo Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 10x12 picture frame6K/yr
- 12x10 photo frame16K/yr
- 12 x 10 inch picture frame13K/yr
- 10 x 12 inches picture frame8K/yr
- photo frames 10x12 inches8K/yr
- 12x10 photo frame with mount5K/yr
- photo frame 12 x 10 inches5K/yr
- picture frames 12 x 10 inches4K/yr
- photo frame 10x12 inch4K/yr
- 10x12 photo frame9K/yr
Reviews and returns
What reviews say buyers love and hate about 12x10 Photo Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Glass on frames broken
Crappy frame
Flimsy frame
Description inaccurate
Not the look it portrays
Not well made
Cheap look would bring down the look of an average or decent room
Very poor quality
Rubbish - flimsy
Mounting board badly cut
Love
Beautifully made frames
Great frame for the price
Good frame
are very well made
good quality with an acrylic cover that you need to peel protective plastic off
Good quality
Very reasonable price
Not a bad price
Value for money
Perfect for photos
was easy to fit around the picture
Excellent for my black and white photo
much better than expected
As described
Just what I was looking for
Return
2.3% Return rate 47% Fixable by listing
Glass on frames broken
Crappy frame
Flimsy frame
Mat is completely wrong size
the mat measurements are very wrong
Mounting board badly cut
Description inaccurate
Not the look it portrays
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Sun Lounger
£2.5M/yr+299.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12x10 Photo Frame questions
Answered from the same tracked data.