12x10 Photo Frame
a small market ($57K/yr) — 12x10 Photo Frame doesn't clear our bar today.
Flapen Score
Is 12x10 Photo Frame profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 12x10 Photo Frame is a £57K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
12x10 Photo Frame: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.9% over the last 90 days and 6.8% of searches end in a purchase.
£57K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 40 products
Top 12x10 Photo Frame products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Alison Kingsgate Sleek BLACK 12X10 Picture Frame for Photos & Certificates
- Price
- £6.30
- Rating
- 4.4/5
- Reviews
- 4,894
- Age
- 4y ago
Frame Company Watson Black 12x10 Photo Frame with Real Glass
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 15y ago
Frame Company Watson Range Rustic 12x10 inch Picture Photo Frame *Choice of Sizes* Fitted with Real Glass
- Price
- £7.29
- Rating
- 4.4/5
- Reviews
- 735
- Age
- 13y ago
Inov8 Framing - Lime Oak 12x10 Inch (25x30cm) British Made Photo Frame - Wood Effect with Glass Picture Frame
- Price
- £7.03
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 11y ago
Frame Company Drayton Range 12x10-inch Grey Picture Photo Frame with White Mount For Image Size 10x8-inch
- Price
- £8.17
- Rating
- 4.3/5
- Reviews
- 2,224
- Age
- 9y ago
Trending
90-day click momentum
MEGAROOM 12x10 Photo Frame -12 x 10 Inch Picture Frame with 10 x 8 Photo - Picture Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 903
- Age
- 6mo ago
Feihorrm 10x12 Photo Frame Natural Oak Wood Picture Frame W/ 8x10 Mat
- Price
- £20.14
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
Frame Company Watson Black 12x10 Photo Frame with Real Glass
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 15y ago
Scholar Tree Black 12x10 Photo Frames Set of 2 - Wooden Picture Frames for Wall Mounting with 8x6 Mat
- Price
- £10.75
- Rating
- 4.4/5
- Reviews
- 2,338
- Age
- 2y ago
HueeeJot 12 x 10 inch picture frame - 12x10 photo frame with Stand Tabletop or Wall Hanging - Engineered Wood Photo Frame for Artwork Family Photos and Gifts for Friends and Relatives Black 1 Pack
- Price
- £7.93
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
Newest
by launch dateMEGAROOM 12x10 Photo Frame -12 x 10 Inch Picture Frame with 10 x 8 Photo - Picture Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 903
- Age
- 6mo ago
Feihorrm 10x12 Photo Frame Natural Oak Wood Picture Frame W/ 8x10 Mat
- Price
- £20.14
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
HueeeJot 12 x 10 inch picture frame - 12x10 photo frame with Stand Tabletop or Wall Hanging - Engineered Wood Photo Frame for Artwork Family Photos and Gifts for Friends and Relatives Black 1 Pack
- Price
- £7.93
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
Scholar Tree Black 12x10 Photo Frames Set of 2 - Wooden Picture Frames for Wall Mounting with 8x6 Mat
- Price
- £10.75
- Rating
- 4.4/5
- Reviews
- 2,338
- Age
- 2y ago
Modern Vintage Grey 12 x 10 inch Picture Frame In Multiple Colours & Sizes - Frame With Safe Perspex Front & Wall Mounting - 12 x 10 Photo Frame (30.5 x 25.4cm))
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
21
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
19%
- Frame Company34%
- Alison Kingsgate19%
- Fabian Clarke London11%
- MEGAROOM7%
- INOV86%
- EGOFINE5%
12x10 Photo Frame demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.6×
Top 12x10 Photo Frame search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 10x12 picture frame6K/yr
- 12x10 photo frame16K/yr
- 12 x 10 inch picture frame13K/yr
- 10 x 12 inches picture frame8K/yr
- photo frames 10x12 inches8K/yr
- 12x10 photo frame with mount5K/yr
- photo frame 12 x 10 inches5K/yr
- picture frames 12 x 10 inches4K/yr
- photo frame 10x12 inch4K/yr
- 10x12 photo frame9K/yr
What reviews say buyers love and hate about 12x10 Photo Frame
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Beautifully made frames”
“are very well made”
“Very reasonable price”
“Perfect for photos”
“much better than expected”
What buyers complain about
97% of reviews“Glass on frames broken”
“Description inaccurate”
“Not well made”
“Rubbish - flimsy”
“Mounting board badly cut”
12x10 Photo Frame return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12x10 Photo Frame questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
