12ft Pool Cover
Pass12ft Pool Cover scores 69 out of 100, a Pass. Shoppers spend $263K a year here, search demand grew >1,000% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 69 / 100Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 5169
- Market size
- £263K/yr152K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 61 sellers
Flapen Score
12ft Pool Cover against its category
The dotted line is the Home & Garden average. Past it, 12ft Pool Cover is stronger. Inside it, weaker.
Market
The 12ft Pool Cover market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 12ft Pool Cover 152K times last year and spent an estimated £263K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £263Ka year
- Peak month
- July363.0× the quietest month
- Top search term
- 12ft pool cover58K searches a year
02 · Price
A sale here is worth £24.85.
Listings sell for £24.85 on average, from £12.69 to £41.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £24.85 that is £12K to £19K a year per listing.
- Average price
- £24.85inside the $15 to $100 sweet spot
- Price range
- £12.69–£41.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £12K–£19K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #45 within Pools, Hot Tubs & Supplies. It carries 7,457 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 4.3%
- Average rank
- #45in Pools, Hot Tubs & Supplies
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,457per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top 12ft Pool Cover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bestway Round Pool Cover for Above Ground Pools Swimming Pool Cover 3.66m
- Price
- £15.74
- Rating
- 4.1/5
- Reviews
- 19,754
- Age
- 2y ago
INTEX Intex Debris/Weather Cover for 12ft Frame Pools #28031
- Price
- £12.69
- Rating
- 4.0/5
- Reviews
- 20,905
- Age
- 15y ago
Bestway 58037-19 Flowclear Swimming Pool Cover for Steel Pro Max Round Pools 12 ft Black
- Price
- £19.23
- Rating
- 4.1/5
- Reviews
- 19,754
- Age
- 7y ago
Intex 12ft Easy Set Pool Cover
- Price
- £13.24
- Rating
- 4.2/5
- Reviews
- 12,856
- Age
- 21y ago
LXKCKJ 12 Ft Round Pool Cover Solar Covers for Above Ground Pools Inground Pool Cover Protector with Drawstring Design Increase Stability Hot Tub Cover Ideal for Waterproof and Dustproof (Black)
- Price
- £30.28
- Rating
- 4.0/5
- Reviews
- 5,793
- Age
- 5y ago
Trending
90-day click momentum
UIRWAY Round Pool Cover for Above Ground Pool with Pool Accessories 420D Cover Ideal for Water and Dust 12-ft
- Price
- £41.04
- Rating
- 4.1/5
- Reviews
- 1,490
- Age
- 2y ago
12 Ft Round Pool Cover Heavy Duty Pool Cover for Above Ground Pools Swimming Pool Cover with Storage Bag Solar Covers for Above Ground Pools Waterproof & Dustproof
- Price
- £35.68
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 5mo ago
12FT Pool Cover 12 Foot Waterproof Swimming Pool Cover for Inflatable Frame Pools Hot Tub Spa Trampolines Covers with Drawstring Design 12 ft Round Pools Covers for Paddling Above Ground Pool
- Price
- £22.33
- Rating
- 3.4/5
- Reviews
- 88
- Age
- 6mo ago
Intex Solar Pool Cover for 12 foot Frame or Easy Set Pools #29022
- Price
- £24.86
- Rating
- 4.1/5
- Reviews
- 9,315
- Age
- 20y ago
HOLDCOVER 12 FT Round Pool Cover Solar Pool Covers for Above Ground Pools Summer Pool Cover Protector with Cover Accessories Round Hot Tub Cover Ideal for Waterproof and Dustproof
- Price
- £33.64
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 7mo ago
Newest
by launch date12 Ft Round Pool Cover Heavy Duty Pool Cover for Above Ground Pools Swimming Pool Cover with Storage Bag Solar Covers for Above Ground Pools Waterproof & Dustproof
- Price
- £35.68
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 5mo ago
12FT Pool Cover 12 Foot Waterproof Swimming Pool Cover for Inflatable Frame Pools Hot Tub Spa Trampolines Covers with Drawstring Design 12 ft Round Pools Covers for Paddling Above Ground Pool
- Price
- £22.33
- Rating
- 3.4/5
- Reviews
- 88
- Age
- 6mo ago
AOOWU Round Pool Cover 12 Ft Swimming Pool Cover for Round Pools Round Hot Tub Cover Solar Covers for Above Ground Pools Pool Cover Protector with Drawstring Design Waterproof Dustproof
- Price
- £22.20
- Rating
- 3.8/5
- Reviews
- 35
- Age
- 6mo ago
HOLDCOVER 12 FT Round Pool Cover Solar Pool Covers for Above Ground Pools Summer Pool Cover Protector with Cover Accessories Round Hot Tub Cover Ideal for Waterproof and Dustproof
- Price
- £33.64
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 7mo ago
UIRWAY Round Pool Cover for Above Ground Pool with Pool Accessories 420D Cover Ideal for Water and Dust 12-ft
- Price
- £41.04
- Rating
- 4.1/5
- Reviews
- 1,490
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
61
Top-5 brand share
66%
Top 20: 78%
Top-5 click share
75%
Top 20: 100%
Open market
12%
- Bestway43%
- --22%
- Intex8%
- LXKCKJ6%
- VniYors5%
- Crystals3%
- Open — no brand owns it (5 brands, 12%)
Demand
12ft Pool Cover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 363.0×
Search terms
Top 12ft Pool Cover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12ft pool cover58K/yr
- pool cover 12ft15K/yr
- 12 ft pool cover13K/yr
- 12ft round pool cover9K/yr
- 12 foot pool cover8K/yr
- bestway 12ft pool cover7K/yr
- 12ft solar pool cover6K/yr
- solar pool cover 12ft round5K/yr
- bestway pool cover 12ft5K/yr
- 12ft swimming pool cover5K/yr
Reviews and returns
What reviews say buyers love and hate about 12ft Pool Cover
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sizing is rubbish
Didnt fit our pool
Does not fit
Poor quality
cheap for a reason
Poor quality, you might as well not have a cover
Poor material
Awful material, very cheap plastic
Material is very thin
since buying this one have seen others much cheaper
I dont think the price is great
Waste of money
Not easy
It is at times difficult to put on single handedly
Not very useful sorry
Love
Fits perfectly
Its big enough
Great product fits like a glove
The cover is well-made
Good quality item
Excellent good quality cover
Definitely worth the price
excellent value for money
Great price
very easy to use
Easy to put on by yourself
Really easy to get on I did it myself
Great pool cover, big, strong and im sure it heats it up a little
Great product, actually works to heat the water really well, good fit on our 12ft pool
Easier to take on and off and does a better job off heating the pool, also the buckles and ratchet cord make it much more secure
Return
0.7% Return rate 82% Fixable by listing
Sizing is rubbish
Didnt fit our pool
Does not fit
Poor quality
cheap for a reason
Poor quality, you might as well not have a cover
Will not stay and just sinks
Didn't work - not good
pulling ground pegs out so that I need to geet resetting them
doesn't prevent anything falling into the water
the problem is the drain holes to 'prevent water from accumulating on the top'
return bit not sure as it's wet
Considering its only used for approx 2 months a year
Not sure how long will last
it doesn't seem durable at all
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12ft Pool Cover questions
Answered from the same tracked data.