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12ft Pool Cover

Pass

12ft Pool Cover scores 69 out of 100, a Pass. Shoppers spend an estimated $263K a year here, search demand grew >1,000% this quarter, and an estimated 0.7% of orders come back.

Filters Trending
Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£263K/yr152K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
75%top-5 click share · 11 brands · 61 sellers

Flapen Score

12ft Pool Cover against its category

The dotted line is the Home & Garden average. Past it, 12ft Pool Cover is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12ft Pool Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12ft Pool Cover 152K times last year and spent an estimated £263K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
7.0%
Market size, estimated
£263Ka year
Peak month
July363.0× the quietest month
Top search term
12ft pool cover58K searches a year

02 · Price

A sale here is worth £24.85.

Listings sell for £24.85 on average, from £12.69 to £41.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £24.85 that is £12K to £19K a year per listing.

Average price
£24.85inside the $15 to $100 sweet spot
Price range
£12.69–£41.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£12K–£19K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #45 within Pools, Hot Tubs & Supplies. It carries 7,457 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
4.3%
Average rank
#45in Pools, Hot Tubs & Supplies
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,457per listing
Listings tracked
15

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top 12ft Pool Cover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£26K£53K£79K£105K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

61

Est. top-5 brand share

66%

Top 20: 78%

Est. top-5 click share

75%

Top 20: 100%

Open market

12%

  • Bestway43%
  • --22%
  • Intex8%
  • LXKCKJ6%
  • VniYors5%
  • Crystals3%
  • Open — no brand owns it (5 brands, 12%)

Demand

12ft Pool Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 363.0×

Search terms

Top 12ft Pool Cover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 12ft pool cover58K/yr
  • pool cover 12ft15K/yr
  • 12 ft pool cover13K/yr
  • 12ft round pool cover9K/yr
  • 12 foot pool cover8K/yr
  • bestway 12ft pool cover7K/yr
  • 12ft solar pool cover6K/yr
  • solar pool cover 12ft round5K/yr
  • bestway pool cover 12ft5K/yr
  • 12ft swimming pool cover5K/yr

Reviews and returns

What reviews say buyers love and hate about 12ft Pool Cover

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Sizing is rubbish”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 12ft Pool Cover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data