12 Inch Fan
Pass12 Inch Fan scores 76 out of 100, a Pass. Shoppers spend $201K a year here, search demand grew >1,000% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 76 / 100Top 1% of 5,777 Home & Garden niches · +25 vs the category median of 5176
- Market size
- £201K/yr424K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 24%top-5 click share · 37 brands · 91 sellers
Flapen Score
12 Inch Fan against its category
The dotted line is the Home & Garden average. Past it, 12 Inch Fan is stronger. Inside it, weaker.
Market
The 12 Inch Fan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 12 Inch Fan 424K times last year and spent an estimated £201K. The top 5 brands take 38% of clicks. Demand peaks in Jun–Jul. Flapen scores it 76 out of 100, a Pass.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.
- Searches, last 12 months
- 424K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £201Ka year
- Peak month
- July78.8× the quietest month
- Top search term
- desk fan 12 inch175K searches a year
02 · Price
A sale here is worth £21.14.
Listings sell for £21.14 on average, from £9.08 to £42.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £21.14 that is £2K to £5K a year per listing.
- Average price
- £21.14inside the $15 to $100 sweet spot
- Price range
- £9.08–£42.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #313 within Heating, Cooling & Air Quality. It carries 2,959 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 49%
- Out of stock, average day
- 19.0%
- Average rank
- #313in Heating, Cooling & Air Quality
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,959per listing
- Listings tracked
- 65
04 · Newcomers
Amazon counts 11 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top 12 Inch Fan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs 12 Inch Lightweight Portable Desk Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Quiet Operation Perfect for Bedroom or Office White - RHPDF1221
- Price
- £16.60
- Rating
- 4.0/5
- Reviews
- 6,534
- Age
- 4y ago
12inch Table Fan Desk Fan with 3 Speed Oscillating Stand Fan Low Noise Strong Resistant Base
- Price
- £21.59
- Rating
- 4.1/5
- Reviews
- 1,354
- Age
- 7y ago
12 Inch Portable Desk Fan Lightweight 3 Speeds Wide-Angled Oscillation Powerful Airflow Quiet Operation Perfect for Home Bedroom or Office 12 inch Table Fan - White
- Price
- £20.01
- Rating
- 3.9/5
- Reviews
- 391
- Age
- 3y ago
Zanussi 12 Inch Lightweight Portable Desk Fan 3 Speed Settings Wide-Angled Oscillation Powerful Airflow Quiet Operation Perfect for Bedroom or Office Black - ZNPDF1221B
- Price
- £18.28
- Rating
- 4.2/5
- Reviews
- 4,824
- Age
- 4y ago
Signature 9 2 Speed Desk Fan with Oscillation Adjustable Tilt White S40008
- Price
- £12.39
- Rating
- 3.4/5
- Reviews
- 5,647
- Age
- 7y ago
Trending
90-day click momentum
A2Z 6 Inch Desk Fan Portable Table Fan with Adjustable Tilt 2 Speed Setting
- Price
- £14.13
- Rating
- 2.7/5
- Reviews
- 22
- Age
- 2mo ago
12 Inch Portable Table Fan 3 Speeds Wide-Angled 90 Oscillation Desk Fan Lightweight Powerful Airflow Quiet Operation Cooling Fan Perfect for Home Bedroom or Office
- Price
- £37.95
- Rating
- 2.6/5
- Reviews
- 33
- Age
- 2mo ago
Genuine Bush White Desk Fan - 12 Inch
- Price
- £42.36
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2w ago
Air Pro 12 Desk Fan Table Tower Fan Tilt Oscillating 3 Speeds Quiet 40W Energy Efficient Motor for Instant Cooling Powerful Personal Portable Lightweight Fan For Worktop Desk Table Home & Office
- Price
- £22.94
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 4mo ago
Abode 12 Inch Lightweight Portable Desk Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Quiet Operation Perfect for Bedroom or Office White - APDF1221-AZ
- Price
- £14.91
- Rating
- 4.0/5
- Reviews
- 335
- Age
- 10mo ago
Newest
by launch dateGenuine Bush White Desk Fan - 12 Inch
- Price
- £42.36
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2w ago
A2Z 6 Inch Desk Fan Portable Table Fan with Adjustable Tilt 2 Speed Setting
- Price
- £14.13
- Rating
- 2.7/5
- Reviews
- 22
- Age
- 2mo ago
12 Portable Desk Fan Lightweight Cooling Fan 3 Speeds 90 Oscillation Powerful Airflow Quiet Operation Table Fan Perfect for Home Bedroom Office & Workspace
- Price
- £38.36
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 2mo ago
12 Inch Portable Table Fan 3 Speeds Wide-Angled 90 Oscillation Desk Fan Lightweight Powerful Airflow Quiet Operation Cooling Fan Perfect for Home Bedroom or Office
- Price
- £37.95
- Rating
- 2.6/5
- Reviews
- 33
- Age
- 2mo ago
Air Pro 12 Desk Fan Table Tower Fan Tilt Oscillating 3 Speeds Quiet 40W Energy Efficient Motor for Instant Cooling Powerful Personal Portable Lightweight Fan For Worktop Desk Table Home & Office
- Price
- £22.94
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
37 rising
Sellers
91
Top-5 brand share
38%
Top 20: 85%
Top-5 click share
24%
Top 20: 59%
Open market
57%
- Russell Hobbs11%
- Belaco9%
- Signature7%
- Zanussi6%
- Schallen6%
- JriA5%
Demand
12 Inch Fan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 78.8×
Search terms
Top 12 Inch Fan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- desk fan 12 inch175K/yr
- 12 inch fan150K/yr
- fan 12 inch58K/yr
- table fan 12 inch27K/yr
- desktop fan 12 inch13K/yr
Reviews and returns
What reviews say buyers love and hate about 12 Inch Fan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite noisy
Too loud
Extremely noisy
Very cheap quality
Bad quality
Such low quality
It is HUGE
It's small
nothing fits properly
Difficult to assemble
Assembly was a nightmare
Assembly Instructions are terrible
maybe a bit cheap
If it had been half the price
Too expensive
Love
not expensive
affordable price
Cheap price
It is sturdy
Strong enough to tackle the heat
Plus it has a stable base thats sturdy during use
Great looking product
Seems to be of reasonable quality
Excellent product
Quiet and powerful
Not noisy
Low noise
Assembled easily
Easy to build
Easy assembly
Return
0.7% Return rate 28% Fixable by listing
It is HUGE
It's small
nothing fits properly
Did not work
doesn't work very well
Never worked
Quite noisy
Too loud
Extremely noisy
Very flimsy
Not strong enough
Bit flimsy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12 Inch Fan questions
Answered from the same tracked data.