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12 Inch Cake Board and Box

Fail

Prices span $4.73–$10.68, mostly outside the sweet spot, so 12 Inch Cake Board and Box is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£86K/yr67K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
71%top-5 click share · 7 brands · 11 sellers

Flapen Score

12 Inch Cake Board and Box against its category

The dotted line is the Home & Garden average. Past it, 12 Inch Cake Board and Box is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Inch Cake Board and Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12 Inch Cake Board and Box 67K times last year and spent an estimated £86K. The top 5 brands take 96% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
19.4%
Market size, estimated
£86Ka year
Peak month
September1.7× the quietest month
Top search term
12 inch cake board and box44K searches a year

02 · Price

A sale here is worth £6.62.

Listings sell for £6.62 on average, from £4.73 to £10.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.62 that is £3K to £5K a year per listing.

Average price
£6.62under the $15 to $100 sweet spot
Price range
£4.73–£10.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #115 within Food Storage. It carries 910 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#115in Food Storage
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
910per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top 12 Inch Cake Board and Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Culpitt72%
  • FALGUN17%
  • Satinara2%
  • ASelected2%
  • Cake N Bake2%
  • Art of cake2%
  • Open — no brand owns it (1 brand, 2%)

Demand

12 Inch Cake Board and Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top 12 Inch Cake Board and Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 inch cake board and box44K/yr
  • 12inch cake board and box9K/yr
  • 12 cake board and box7K/yr
  • cake board and box 12 inch round4K/yr
  • cake box and board 12 inch3K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Inch Cake Board and Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.09

Unfortunately not a great quality stand

Bad quality

Bad quality product

Strength19%−0.09

flimsy and not fit for purpose will not buy again

The board was literally so flimsy

Wonderful boxes, abit flimsy

Thickness15%−0.05

It is thick

Boards are thin

A little thinner than I expected from the description

Value For Money11%+0.36

My only complaint is the price

I will say a little overpriced for what it is

Not worth £8.00+ they can be bought cheaper elsewhere

Advertised Vs Actual Product6%+0.52

Useless and no as advertised

Love

Quality-Overall27%−0.09

Good quality, Arrived on time, highly recommended

Good quality

Great quality box

Strength15%−0.09

It is strong and sturdy

The board was strong and sturdy

the box is sturdy

Value For Money12%+0.36

Great pack,good value

Good value

Great value for money

Size-Overall11%+0.53

The cake fitted into the box perfectly and with ease

Fitted cake

true to size

Advertised Vs Actual Product11%+0.52

Does the job

Did the job

Exactly what we wanted

Return

0.5% Return rate 58% Fixable by listing

Size-Overall50%█▆█▄▆▆
Thin11%▄▄▁█▅█
Strength10%▃▃▁█▂▆

flimsy and not fit for purpose will not buy again

The board was literally so flimsy

Wonderful boxes, abit flimsy

Quality-Overall8%█▇▁▁█▁

Unfortunately not a great quality stand

Bad quality

Bad quality product

Thickness5%▁▅█▇▆▆

It is thick

Boards are thin

A little thinner than I expected from the description

FAQ

Common 12 Inch Cake Board and Box questions

Answered from the same tracked data.