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12 Inch Cake Board and Box

prices mostly outside the sweet spot ($4.73–$10.68) — 12 Inch Cake Board and Box doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 21Growth 26Conversion 100Competition 24Returns 97Price range 0Avg price 18Brand share 9Review moat 65Quality gap 28
This niche Category average

Is 12 Inch Cake Board and Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 12 Inch Cake Board and Box is a £86K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep. Verdict: Skip it — 38/100.

12 Inch Cake Board and Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.5% over the last 90 days and 19.4% of searches end in a purchase.

£86K

revenue / yr

Units sold / yr13K
Search volume / yr+0.5%67K
Conversion rate19.4%
Avg price£6.62

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 11
Top-5 product click share71%
Open market4%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews910

Top 12 Inch Cake Board and Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Culpitt72%
  • FALGUN17%
  • Satinara2%
  • ASelected2%
  • Cake N Bake2%
  • Art of cake2%
  • Open — no brand owns it (1 brand, 2%)

12 Inch Cake Board and Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR19.4%Products16Brands7Top 5 Brands96%OOS Rate0.8%Rating4.6★Reviews910Avg BSR#115
2K1KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.7×

Top 12 Inch Cake Board and Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 12 inch cake board and box44K/yr
  • 12inch cake board and box9K/yr
  • 12 cake board and box7K/yr
  • cake board and box 12 inch round4K/yr
  • cake box and board 12 inch3K/yr

What reviews say buyers love and hate about 12 Inch Cake Board and Box

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall27%

Good quality, Arrived on time, highly recommended

Strength15%

It is strong and sturdy

Value For Money12%

Great pack,good value

Size-Overall11%

The cake fitted into the box perfectly and with ease

Advertised Vs Actual Product11%

Does the job

What buyers complain about

79% of reviews
Quality-Overall19%

Unfortunately not a great quality stand

Strength19%

flimsy and not fit for purpose will not buy again

Thickness15%

It is thick

Value For Money11%

My only complaint is the price

Advertised Vs Actual Product6%

Useless and no as advertised

12 Inch Cake Board and Box return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Thin
11%
3Strength
10%
4Quality-Overall
8%
5Thickness
5%

Common 12 Inch Cake Board and Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 12 Inch Cake Board and Box 38/100 on Amazon United Kingdom — Skip it. The niche generates £86K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +0.5% over the last 90 days.
Search demand for 12 Inch Cake Board and Box on Amazon United Kingdom peaks in Sep, where the busiest month runs 1.7× the quietest.