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12 Inch Cake Board and Box

Fail

Prices span $4.73–$10.68, mostly outside the sweet spot, so 12 Inch Cake Board and Box is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£86K/yr67K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
71%top-5 click share · 7 brands · 11 sellers

Flapen Score

12 Inch Cake Board and Box against its category

The dotted line is the Home & Garden average. Past it, 12 Inch Cake Board and Box is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Inch Cake Board and Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12 Inch Cake Board and Box 67K times last year and spent an estimated £86K. The top 5 brands take 96% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 19.4% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
19.4%
Market size, estimated
£86Ka year
Peak month
September1.7× the quietest month
Top search term
12 inch cake board and box44K searches a year

02 · Price

A sale here is worth £6.62.

Listings sell for £6.62 on average, from £4.73 to £10.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.62 that is £3K to £5K a year per listing.

Average price
£6.62under the $15 to $100 sweet spot
Price range
£4.73–£10.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #115 within Food Storage. It carries 910 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#115in Food Storage
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
910per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top 12 Inch Cake Board and Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

2%

  • Culpitt72%
  • FALGUN17%
  • Satinara2%
  • ASelected2%
  • Cake N Bake2%
  • Art of cake2%
  • Open — no brand owns it (1 brand, 2%)

Demand

12 Inch Cake Board and Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top 12 Inch Cake Board and Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 12 inch cake board and box44K/yr
  • 12inch cake board and box9K/yr
  • 12 cake board and box7K/yr
  • cake board and box 12 inch round4K/yr
  • cake box and board 12 inch3K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Inch Cake Board and Box

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Unfortunately not a great quality stand”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 12 Inch Cake Board and Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data