12 inch cake board and box
Skip itPrices mostly outside the sweet spot ($4.73–$10.68) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good909.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£86K£86K/yr · 67K searches
Avg price
Bad£6.62avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£4.73–£10.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 12 inch cake board and box is a £86K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
12 inch cake board and box market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £66K–£83K
- units × avg price
- Conversion rate
- 19.4%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.8%
- Avg brand age
- 39 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
11
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Culpitt72%
- FALGUN17%
- Satinara2%
- ASelected2%
- Cake N Bake2%
- Art of cake2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — +0.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Top 12 inch cake board and box search terms
- 12 inch cake board and box44K/yr
- 12inch cake board and box9K/yr
- 12 cake board and box7K/yr
- cake board and box 12 inch round4K/yr
- cake box and board 12 inch3K/yr
Top 12 inch cake board and box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Culpitt Tall Cake Box & White Board Set | 12 Square | Extra Tall for Tiered or Decorated Cake Transport | Premium Masonite Board Included
Culpitt£6.754.7★722 rev
FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall
FALGUN£6.754.6★105 rev
Culpitt 12 Round Silver Cake Drum Board & Tall White Box Combo 12 x 12 x 12 Inch Square Box and Matching Circle Set for Tiered or Decorated Cake Transport
Culpitt£6.484.7★3,040 rev
Culpitt 12 (30cm) Round Silver Cake Card & White Box Combo 3mm Turned Edge Board and For Sponge Cakes Muffins Cupcakes
Culpitt£5.044.6★907 rev
Culpitt 12 (30cm) Square Silver Cake Drum Board & White Cake Box Combo For Storage & Transport
Culpitt£4.754.6★2,095 rev
Newest
by launch date
FALGUN Premium 12 Inch Tall Cake Box & White Masonite Cake Board Set | Matching Premium Round Gloss Masonite Board | Deep Cake Box | 12 x 12 x 12 for Weddings Birthdays & Celebration Cakes 4mm Thick
FALGUN£5.502 rev
Culpitt Marble Print Cake Board & Tall Cake Box Set | 12 | 12 x 12 x 12 Inch Square Box and Matching Premium Masonite Cake Board Extra Tall Box For Tiered or Decorated Cake Transport
Culpitt£4.996 rev
Dayacoco Cake Box Pack of 5 12inch White Cake Box with Window Square Cake Boxes With Cake Board Lid 80 Stickers For Brownie Tiered or Decorated Transport (30.5x30.5x20.3CM)
Dayacoco£8.97144 rev
FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall
FALGUN£6.75105 rev
Satinara 12 Pale Gold Board & Tall Box Set | Premium Cake Box & Gold Drum Transport Gift & Store In Style | Decorated & Tiered Cakes
Satinara£6.5770 rev
Trending
90-day click momentumFALGUN Premium 12 Inch Tall Cake Box & White Masonite Cake Board Set | Matching Premium Round Gloss Masonite Board | Deep Cake Box | 12 x 12 x 12 for Weddings Birthdays & Celebration Cakes 4mm Thick
FALGUN£5.504.5★
Dayacoco Cake Box Pack of 5 12inch White Cake Box with Window Square Cake Boxes With Cake Board Lid 80 Stickers For Brownie Tiered or Decorated Transport (30.5x30.5x20.3CM)
Dayacoco£8.974.8★
Culpitt Marble Print Cake Board & Tall Cake Box Set | 12 | 12 x 12 x 12 Inch Square Box and Matching Premium Masonite Cake Board Extra Tall Box For Tiered or Decorated Cake Transport
Culpitt£4.994.6★
Culpitt 12 (30cm) Round Silver Cake Card & White Box Combo 3mm Turned Edge Board and For Sponge Cakes Muffins Cupcakes
Culpitt£5.044.6★
FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall
FALGUN£6.754.6★
What buyers say about 12 inch cake board and box
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, Arrived on time, highly recommended”
“It is strong and sturdy”
“Great pack,good value”
“The cake fitted into the box perfectly and with ease”
“Does the job”
“is very easy to assemble when needed”
“never broke or anything”
“Board is thick and sturdy and the box is a good size and height”
“Just what I needed for gifting homemade Christmas logs”
“Strong and Stylish”
What buyers complain about
“Unfortunately not a great quality stand”
“flimsy and not fit for purpose will not buy again”
“It is thick”
“My only complaint is the price”
“Useless and no as advertised”
“Thin piece of cardboard painted white”
“not able to clean”
Top return reasons
Common questions
- Is 12 inch cake board and box profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the 12 inch cake board and box niche?
- 7 brands and 11 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in 12 inch cake board and box?
- Top complaints mined from reviews: Quality-Overall, Strength, Thickness. The return rate is 0.5%.
- When does demand for 12 inch cake board and box peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the 12 inch cake board and box niche?
- Listings span £4.73–£10.68; the average listing price is £6.62 (sweet spot $15–$100). The average incumbent carries 910 reviews — the moat a new listing must climb.