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100m Hose

100m Hose shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

71
Worth a look
Market size 5Growth 96Conversion 46Competition 83Returns 97Price range 87Avg price 95Brand share 80Review moat 48Quality gap 96
This niche Category average

Is 100m Hose profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 100m Hose is a £19K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 71/100.

100m Hose: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +145.4% over the last 90 days and 3.7% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr1K
Search volume / yr+145.4%19K
Conversion rate3.7%
Avg price£27.40

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers35 · 135
Top-5 product click share32%
Open market45%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement75%
New entrants (1y)25· 11 succeeded
Avg rating4.0★
Avg reviews1,689

Top 100m Hose products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£373£746£1K£1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

135

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

32%

Top 20: 68%

Open market

45%

  • Hozelock18%
  • Faithfull11%
  • Alederways8%
  • ZENO7%
  • Generic6%
  • VReder6%

100m Hose demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR3.7%Products65Brands35Top 5 Brands55%OOS Rate13.1%Rating4.0★Reviews1,689Avg BSR#156
5K3KSpike '25Prime Day '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jul · busiest ÷ quietest = 19.3×

Top 100m Hose search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 50 metre garden hose pipe7K/yr
  • 100m hose7K/yr
  • reinforced garden hose5K/yr

What reviews say buyers love and hate about 100m Hose

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall27%

Absolute quality

Value For Money14%

Excellent value

Strength7%

So strong

Advertised Vs Actual Product5%

As advertised

Ease Of Use5%

Easy to use

What buyers complain about

73% of reviews
Durability20%

Broke easily

Quality-Overall17%

Rubbish quality

Leak-Proof15%

Leaking

Value For Money4%

A little bit more expensive than others

Size-Overall4%

Way too short

100m Hose return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Leak-Proof
16%
3Defective Material/Parts
6%
4Connectivity-Overall
6%
5Quality-Overall
5%

Common 100m Hose questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 100m Hose 71/100 on Amazon United Kingdom — Worth a look. The niche generates £19K/yr across 65 tracked products. 11 of 25 products launched in the last 360 days are still selling. Search demand moved +145.4% over the last 90 days.
Search demand for 100m Hose on Amazon United Kingdom peaks in Apr–May–Jul, where the busiest month runs 19.3× the quietest.