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100m Hose

Pass

100m Hose scores 71 out of 100, a Pass. Shoppers spend $19K a year here, search demand grew +145.4% this quarter, and returns run at 0.7% of orders.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£19K/yr19K searches / yr
90-day growth
+145.4%search demand this quarter
Competition
32%top-5 click share · 35 brands · 135 sellers

Flapen Score

100m Hose against its category

The dotted line is the Home & Garden average. Past it, 100m Hose is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100m Hose market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 100m Hose 19K times last year and spent an estimated £19K. The top 5 brands take 55% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +145.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+145.4%
Conversion, latest week
3.7%
Market size, estimated
£19Ka year
Peak month
May19.3× the quietest month
Top search term
50 metre garden hose pipe7K searches a year

02 · Price

A sale here is worth £27.40.

Listings sell for £27.40 on average, from £9.31 to £64.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.40 that is £0 to £3K a year per listing.

Average price
£27.40inside the $15 to $100 sweet spot
Price range
£9.31–£64.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #156 within Watering Equipment. It carries 1,689 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
55%
Out of stock, average day
13.1%
Average rank
#156in Watering Equipment
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,689per listing
Listings tracked
65

04 · Newcomers

Amazon counts 11 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
11Amazon's first-year sales bar
Average brand age
39 months

Products

Top 100m Hose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£373£746£1K£1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

135

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

32%

Top 20: 68%

Open market

45%

  • Hozelock18%
  • Faithfull11%
  • Alederways8%
  • ZENO7%
  • Generic6%
  • VReder6%

Demand

100m Hose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jul · busiest ÷ quietest = 19.3×

Search terms

Top 100m Hose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 50 metre garden hose pipe7K/yr
  • 100m hose7K/yr
  • reinforced garden hose5K/yr

Reviews and returns

What reviews say buyers love and hate about 100m Hose

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.31

Broke easily

Broke after a few weeks

Does not last

Quality-Overall17%+1.42

Rubbish quality

Cheap and very poor quality

Average quality

Leak-Proof15%

Leaking

It leaks

it has developed a leak

Value For Money4%+0.96

A little bit more expensive than others

Buy a cheaper unit

Wasn't cheap either

Size-Overall4%

Way too short

Too short

Feels a Bit Short

Love

Quality-Overall27%+1.42

Absolute quality

The hose itself seems to be fairly good quality

Good quality kit

Value For Money14%+0.96

Excellent value

Good for the price

Fair price

Strength7%+0.44

So strong

Good sturdy cart

Very strong, good quality, handy hook attachment to tap for storage

Advertised Vs Actual Product5%+0.26

As advertised

Better than expected

As described

Ease Of Use5%+0.32

Easy to use

Easy to handle

Easy to use & store

Return

0.7% Return rate 37% Fixable by listing

Size-Overall26%▆▇▇▇▇█

Way too short

Too short

Feels a Bit Short

Leak-Proof16%▆▆▇▇▇█

Leaking

It leaks

it has developed a leak

Defective Material/Parts6%█▄▅▅▅▄
Connectivity-Overall6%▄▆█▅▆▆
Quality-Overall5%█▆▅▅▆▄

Rubbish quality

Cheap and very poor quality

Average quality

FAQ

Common 100m Hose questions

Answered from the same tracked data.