100m hose
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+145.4%90-day search growth — must beat 0% to launch
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£27.40avg listing price — sweet spot $15–$100
Price range
Great£9.31–£64.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Okay1,688.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 19K searches
According to Flapen's Amazon United Kingdom niche tracking, 100m hose is a £19K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
100m hose market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £21K–£27K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 75%
- Out of stock
- 13.1%
- Avg brand age
- 39 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
135
Top-5 brand share
55%
Top 20: 89%
Top-5 click share
32%
Top 20: 68%
Open market
45%
- Hozelock18%
- Faithfull11%
- Alederways8%
- ZENO7%
- Generic6%
- VReder6%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +145.4% search growth over the last 90 days.Peak months: Apr, May, Jul · busiest ÷ quietest = 19.3×
Top 100m hose search terms
- 50 metre garden hose pipe7K/yr
- 100m hose7K/yr
- reinforced garden hose5K/yr
Top 100m hose products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Faithfull 50M (164ft) Reinforced Hose 12.7 mm (1/2 Inch) Diameter PVC Garden Hose Pipe
Faithfull£27.104.1★5,437 rev
Alederways Garden Hose Pipe 1/2 UV-Resistant Long Hose 4 Layers Explosion Proof Braided Reinforced Outdoor Water HosePipes for Garden Including Hose End Quick Connector (Orange Grey 10M/33Ft)
Alederways£14.454.4★139 rev
Hozelock 60m Cart With 50m Multipurpose Hose
Hozelock£58.094.5★7,582 rev
VReder Hose Pipe 1/2 Heavy Duty Garden Hose 4-Layered Burst-Proof Reinforced PVC Water Hose with Quick Connect Kink-Free Flexible Hose for Garden Irrigation Car Washing Watering (5 Metres)
VReder£9.684.4★61 rev
Garden Hose Pipe Reel Renforced PVC Anti Kink Outdoor Hosepipe (100 Metre)
Generic£62.804.3★445 rev
Newest
by launch date
Reinforced Garden Hose Pipe - Weatherproof Kink Resistant Garden Hosepipe for Watering Gardening and Cleaning Tasks - Strong Universal Water Hose Pipe - Durable Flexible Hosepipe (50m)
WASH IT!£24.6960 rev
Garden Hose Pipe with Connectors and Hosepipe Spray Gun - Reinforced Garden Hose Set Including Adjustable Hosepipe Spray Gun Tap Connector and 2 Couplers for Plant Watering and Car Washing (15m)
WASH IT!£18.6735 rev
iTrend 50m PVC Fiber Braided Reinforced Garden Water Hose Pipe Set with Nozzles & Fittings Durable Flexible Weatherproof 4 Spray Patterns for Garden Car Wash & Irrigation
iTrend£17.52150 rev
The Fellie 100m Garden Hose 2 Layer Water Thicker Hose Reinforced PVC Water Hose Resistance to UV Easy Storage Algae Resistant for Garden Irrigation Hot Tub Pool. (12mmx2mmx100m Green)
The Fellie£27.1671 rev
VReder Hose Pipe 1/2 Heavy Duty Garden Hose 4-Layered Burst-Proof Reinforced PVC Water Hose with Quick Connect Kink-Free Flexible Hose for Garden Irrigation Car Washing Watering (5 Metres)
VReder£9.6861 rev
Trending
90-day click momentum
ACOLOMU Garden Hose Pipe Hosepipes for Garden with Adjustable Spray Nozzle Fittings Water Pipe Non Extended Flexible PVC Water Hosepipe 12mm Inside Diameter (10M)
ACOLOMU£11.553.5★
Reinforced Garden Hose Pipe - Weatherproof Kink Resistant Garden Hosepipe for Watering Gardening and Cleaning Tasks - Strong Universal Water Hose Pipe - Durable Flexible Hosepipe (50m)
WASH IT!£24.693.9★
![HOZELOCK - Ultimate Hose 12.5mm x 30m Up To 70% Recycled PVC Ultra-Light and Flexible Re-Enforced PVC Layering Anti-Twist and Anti-Crush Technology [7830P0000] Yellow](https://m.media-amazon.com/images/I/51vw267F4YL.jpg)
HOZELOCK - Ultimate Hose 12.5mm x 30m Up To 70% Recycled PVC Ultra-Light and Flexible Re-Enforced PVC Layering Anti-Twist and Anti-Crush Technology [7830P0000] Yellow
Hozelock£36.834.6★
VReder Hose Pipe 1/2 Heavy Duty Garden Hose 4-Layered Burst-Proof Reinforced PVC Water Hose with Quick Connect Kink-Free Flexible Hose for Garden Irrigation Car Washing Watering (5 Metres)
VReder£9.684.4★
CLMCL 25ft/50ft/100ft/125ft/150ft Expandable Garden Hose Pipes Expandable Garden Hose Flexible Stretch Water Pipe for Home Lawn Car with 8 Function Professional Water Spray Nozzle (25ft Green)
CLMCL£9.313.4★
What buyers say about 100m hose
What buyers praise and complain about, mined from review topics.What buyers love
“Absolute quality”
“Excellent value”
“So strong”
“As advertised”
“Easy to use”
“Lightweight and easy to handle”
“The spray is good”
“Well made and durable”
“does not leak”
“perfect length I needed”
What buyers complain about
“Broke easily”
“Rubbish quality”
“Leaking”
“A little bit more expensive than others”
“Way too short”
“I saw other reviews that said it wouldn't expand properly”
“Not what was advertised”
“it's leaking badly already from the connection into the spray gun”
“Not robust”
“making it almost impossible to use properly”
Top return reasons
Common questions
- Is 100m hose profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 65 tracked products. 11 of 25 products launched in the last 360 days are still selling. 90-day search growth is +145.4%. Flapen's verdict: Worth a look (71/100).
- How competitive is the 100m hose niche?
- 35 brands and 135 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in 100m hose?
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 0.7%.
- When does demand for 100m hose peak?
- Demand peaks in Apr–May–Jul; the busiest month runs 19.3× the quietest.
- What does it cost to enter the 100m hose niche?
- Listings span £9.31–£64.88; the average listing price is £27.40 (sweet spot $15–$100). The average incumbent carries 1,689 reviews — the moat a new listing must climb.