Is 10.5 tog king size duvet profitable to sell on Amazon United Kingdom?

The niche generates £318K/yr across 40 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the 10.5 tog king size duvet niche?

17 brands and 52 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in 10.5 tog king size duvet?

Top complaints mined from reviews: Quality-Overall, Thickness, Value For Money. The return rate is 0.2%.

What does it cost to enter the 10.5 tog king size duvet niche?

Listings span £10.12–£32.67; the average listing price is £18.18 (sweet spot $15–$100). The average incumbent carries 9,627 reviews — the moat a new listing must climb.

10.5 tog king size duvet

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great£18.18

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Price range

Great£10.12–£32.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Good£318K

£318K/yr · 280K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,626.53

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-31.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, 10.5 tog king size duvet is a £318K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

10.5 tog king size duvet market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £273K–£364K; units × avg price
Conversion rate: 6.3%
Avg BSR: #30
Page quality: 0%
Prime: 25%
Sponsored: 85%
Out of stock: 2.6%
Avg brand age: 58 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

37%

Top 20: 83%

Open market

22%

Slumberdown38%
Silentnight16%
Utopia Bedding8%
Quality Beddings5%
Casabella5%
The Sleep Easy5%

Demand

Weekly Amazon search volume, last 26 weeks — -31.4% search growth over the last 90 days.

Open Trend

Top 10.5 tog king size duvet search terms

10.5 tog king size duvet56K/yr -24.5%6.4% conv.
kingsize duvet 10.5 tog28K/yr -6.9%7.2% conv.
13.5 tog king size duvet52K/yr -41.0%4.7% conv.
king size quilt 10.5 tog12K/yr -20.9%8.4% conv.
all seasons duvet king size13K/yr -16.8%2.6% conv.
king size quilt 13.5 tog15K/yr -37.0%5.1% conv.
king duvet 10.5 tog13K/yr -39.8%6.5% conv.
king size quilts7K/yr -20.0%2.7% conv.
kingsize duvet 13.5 tog35K/yr -80.4%5.9% conv.
king-size quilt6K/yr -2.9%4.1% conv.

All search terms

Top 10.5 tog king size duvet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Slumberdown Cosy Nights King Size Duvet 10.5 Tog - Breathable & Soft All Year-Round King Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (225 x 220cm)

Slumberdown£17.144.6★9,619 rev

Utopia Bedding Coverless King Size Duvet 10.5 Tog Box Stitched Design White

Utopia Bedding£11.444.5★81,539 rev

Silentnight Deep Sleep King Size Duvet 10.5 Tog All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 225x220cm - King

Silentnight£23.164.7★21,571 rev

Quality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)

Quality Beddings£13.344.3★231 rev

Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)

Casabella£15.954.5★558 rev

Newest

by launch date

Anti Allergy King Size Duvet 10.5 Tog - All Season Fluffy Quilt Luxury Hotel Quality Hollowfibre Ultra Soft Skin Friendly Warm Cosy Quilt Machine Washable

NightNest£14.12247 rev

9mo ago

MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)

MH Home£15.0494 rev

11mo ago

Quality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)

Quality Beddings£13.34231 rev

1y ago

Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)

Casabella£15.95558 rev

2y ago

Siebenschläfer Medium All Year Round Duvet (10.5 Tog King Size)

Siebenschläfer£24.0025,334 rev

2y ago

What buyers say about 10.5 tog king size duvet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality and cosy”

Warmth17%

“Lovely and warm”

Value For Money15%

“Good price”

Comfort-Overall10%

“Very comfortable”

Soft Feel6%

“material is soft”

Weight Light6%

“Lightweight and easy to handle”

Size-Overall4%

“Fits great”

Advertised Vs Actual Product4%

“As advertised”

Thickness2%

“Perfect balance between thick and not thick, Keeps me warm”

Stitch/Finish/Polish2%

“the seams are finished neatly”

What buyers complain about

Quality-Overall17%

“Poor quality control”

Thickness15%

“Not extra thick as stated”

Value For Money7%

“if somewhat pricey”

Advertised Vs Actual Product6%

“Looks nothing like the picture”

Stitch/Finish/Polish6%

“However some of the stitching came apart almost stright away”

Material Quality5%

“Made from that cheap fibrous stiff cotton outer”

Warmth3%

“not warm”

Stain Resistance2%

“stained with large black dots when I opened the packaging”

Durability2%

“In less than a week the stuffing has completely separated along the top part”

Comfort-Overall2%

“Uncomfortable”

Top return reasons

Size-Overall40%

Quality-Overall11%

Material Quality7%

Thin6%

Stitch/Finish/Polish5%

Weight Heavy3%

Thickness3%

Advertised Vs Actual Product3%