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10.5 Tog King Size Duvet

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -31.4% this quarter, so 10.5 Tog King Size Duvet is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£318K/yr280K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
37%top-5 click share · 17 brands · 52 sellers

Flapen Score

10.5 Tog King Size Duvet against its category

The dotted line is the Home & Garden average. Past it, 10.5 Tog King Size Duvet is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10.5 Tog King Size Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 10.5 Tog King Size Duvet 280K times last year and spent an estimated £318K. The top 5 brands take 73% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
6.3%
Market size, estimated
£318Ka year
Top search term
10.5 tog king size duvet56K searches a year

02 · Price

A sale here is worth £18.18.

Listings sell for £18.18 on average, from £10.12 to £32.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £18.18 that is £5K to £9K a year per listing.

Average price
£18.18inside the $15 to $100 sweet spot
Price range
£10.12–£32.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 9,627 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
25%
Out of stock, average day
2.6%
Average rank
#30in Home Textiles
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,627per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top 10.5 Tog King Size Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£13K£25K£38K£51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

52

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

37%

Top 20: 83%

Open market

22%

  • Slumberdown38%
  • Silentnight16%
  • Utopia Bedding8%
  • Quality Beddings5%
  • Casabella5%
  • The Sleep Easy5%

Demand

10.5 Tog King Size Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 3.0× · 6 of 12 months tracked

Search terms

Top 10.5 Tog King Size Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 10.5 tog king size duvet56K/yr
  • kingsize duvet 10.5 tog28K/yr
  • 13.5 tog king size duvet52K/yr
  • king size quilt 10.5 tog12K/yr
  • all seasons duvet king size13K/yr
  • king size quilt 13.5 tog15K/yr
  • king duvet 10.5 tog13K/yr
  • king size quilts7K/yr
  • kingsize duvet 13.5 tog35K/yr
  • king-size quilt6K/yr

Reviews and returns

What reviews say buyers love and hate about 10.5 Tog King Size Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.03

Poor quality control

Low quality

Not goid quality cheap

Thickness15%−0.09

Not extra thick as stated

It is rather thin for a 10.5 tog

Thick

Value For Money7%+0.16

if somewhat pricey

feels more expensive

this isnt worth the money

Advertised Vs Actual Product6%−0.02

Looks nothing like the picture

Not as shown

Wrongly advertised

Stitch/Finish/Polish6%−0.03

However some of the stitching came apart almost stright away

the poor stitching

all the stitching is coming undone

Love

Quality-Overall22%−0.03

Good quality and cosy

well made

Best Quality

Warmth17%+1.78

Lovely and warm

Keep warm

toasty warm

Value For Money15%+0.16

Good price

Excellent value

Great value

Comfort-Overall10%+1.02

Very comfortable

comfortable to use

were comfortable to sleep on

Soft Feel6%

material is soft

Soft on skin

Lovely and soft

Return

0.2% Return rate 52% Fixable by listing

Size-Overall40%▆▆▆▇█▇
Quality-Overall11%█▅▇▄▅▆

Poor quality control

Low quality

Not goid quality cheap

Material Quality7%▅▆██▄▃

Made from that cheap fibrous stiff cotton outer

Did not like the material

Material is scratchy

Thin6%▆▄▇▅█▅
Stitch/Finish/Polish5%▅▄▅▄█▅

However some of the stitching came apart almost stright away

the poor stitching

all the stitching is coming undone

FAQ

Common 10.5 Tog King Size Duvet questions

Answered from the same tracked data.