10.5 Tog King Size Duvet
10.5 Tog King Size Duvet shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is 10.5 Tog King Size Duvet profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 10.5 Tog King Size Duvet is a £318K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 56/100.
10.5 Tog King Size Duvet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -31.4% over the last 90 days and 6.3% of searches end in a purchase.
£318K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 40 products
Top 10.5 Tog King Size Duvet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Slumberdown Cosy Nights King Size Duvet 10.5 Tog - Breathable & Soft All Year-Round King Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (225 x 220cm)
- Price
- £17.14
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago
Utopia Bedding Coverless King Size Duvet 10.5 Tog Box Stitched Design White
- Price
- £11.44
- Rating
- 4.5/5
- Reviews
- 81,539
- Age
- 8y ago
Silentnight Deep Sleep King Size Duvet 10.5 Tog All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 225x220cm - King
- Price
- £23.16
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago
Quality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 1y ago
Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Trending
90-day click momentumQuality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 1y ago
Anti Allergy King Size Duvet 10.5 Tog - All Season Fluffy Quilt Luxury Hotel Quality Hollowfibre Ultra Soft Skin Friendly Warm Cosy Quilt Machine Washable
- Price
- £14.12
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago
Silentnight Deep Sleep King Size Duvet 10.5 Tog All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 225x220cm - King
- Price
- £23.16
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago
Silentnight Deep Sleep 13.5 Tog King Size Duvet - Autumn Winter Comfy Bed Quilt Sink Into Deeper Warm Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable - King
- Price
- £27.53
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago
Utopia Bedding Coverless King Size Duvet 10.5 Tog Box Stitched Design White
- Price
- £11.44
- Rating
- 4.5/5
- Reviews
- 81,539
- Age
- 8y ago
Newest
by launch dateAnti Allergy King Size Duvet 10.5 Tog - All Season Fluffy Quilt Luxury Hotel Quality Hollowfibre Ultra Soft Skin Friendly Warm Cosy Quilt Machine Washable
- Price
- £14.12
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago
MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
- Price
- £15.04
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago
Quality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 1y ago
Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Siebenschläfer Medium All Year Round Duvet (10.5 Tog King Size)
- Price
- £24.00
- Rating
- 4.7/5
- Reviews
- 25,334
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
17 falling
Sellers
52
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
37%
Top 20: 83%
Open market
22%
- Slumberdown38%
- Silentnight16%
- Utopia Bedding8%
- Quality Beddings5%
- Casabella5%
- The Sleep Easy5%
10.5 Tog King Size Duvet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top 10.5 Tog King Size Duvet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 10.5 tog king size duvet56K/yr
- kingsize duvet 10.5 tog28K/yr
- 13.5 tog king size duvet52K/yr
- king size quilt 10.5 tog12K/yr
- all seasons duvet king size13K/yr
- king size quilt 13.5 tog15K/yr
- king duvet 10.5 tog13K/yr
- king size quilts7K/yr
- kingsize duvet 13.5 tog35K/yr
- king-size quilt6K/yr
What reviews say buyers love and hate about 10.5 Tog King Size Duvet
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good quality and cosy”
“Lovely and warm”
“Good price”
“Very comfortable”
“material is soft”
What buyers complain about
66% of reviews“Poor quality control”
“Not extra thick as stated”
“if somewhat pricey”
“Looks nothing like the picture”
“However some of the stitching came apart almost stright away”
10.5 Tog King Size Duvet return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 10.5 Tog King Size Duvet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
