10.5 Tog King Size Duvet
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -31.4% this quarter, so 10.5 Tog King Size Duvet is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £318K/yr280K searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 37%top-5 click share · 17 brands · 52 sellers
Flapen Score
10.5 Tog King Size Duvet against its category
The dotted line is the Home & Garden average. Past it, 10.5 Tog King Size Duvet is stronger. Inside it, weaker.
Market
The 10.5 Tog King Size Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 10.5 Tog King Size Duvet 280K times last year and spent an estimated £318K. The top 5 brands take 73% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.
- Searches, last 12 months
- 280K
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £318Ka year
- Top search term
- 10.5 tog king size duvet56K searches a year
02 · Price
A sale here is worth £18.18.
Listings sell for £18.18 on average, from £10.12 to £32.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £18.18 that is £5K to £9K a year per listing.
- Average price
- £18.18inside the $15 to $100 sweet spot
- Price range
- £10.12–£32.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 9,627 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 25%
- Out of stock, average day
- 2.6%
- Average rank
- #30in Home Textiles
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,627per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top 10.5 Tog King Size Duvet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Slumberdown Cosy Nights King Size Duvet 10.5 Tog - Breathable & Soft All Year-Round King Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (225 x 220cm)
- Price
- £17.14
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago

Utopia Bedding Coverless King Size Duvet 10.5 Tog Box Stitched Design White
- Price
- £11.44
- Rating
- 4.5/5
- Reviews
- 81,539
- Age
- 8y ago

Silentnight Deep Sleep King Size Duvet 10.5 Tog All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 225x220cm - King
- Price
- £23.16
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago

Quality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 1y ago

Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Trending
estimated 90-day click momentum
Quality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 1y ago

Anti Allergy King Size Duvet 10.5 Tog - All Season Fluffy Quilt Luxury Hotel Quality Hollowfibre Ultra Soft Skin Friendly Warm Cosy Quilt Machine Washable
- Price
- £14.12
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

Silentnight Deep Sleep King Size Duvet 10.5 Tog All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 225x220cm - King
- Price
- £23.16
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago

Silentnight Deep Sleep 13.5 Tog King Size Duvet - Autumn Winter Comfy Bed Quilt Sink Into Deeper Warm Sleep Ideal for Cold Nights Luxury Filled Soft Comfort - Hypoallergenic Machine Washable - King
- Price
- £27.53
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago

Utopia Bedding Coverless King Size Duvet 10.5 Tog Box Stitched Design White
- Price
- £11.44
- Rating
- 4.5/5
- Reviews
- 81,539
- Age
- 8y ago
Newest
by launch date
Anti Allergy King Size Duvet 10.5 Tog - All Season Fluffy Quilt Luxury Hotel Quality Hollowfibre Ultra Soft Skin Friendly Warm Cosy Quilt Machine Washable
- Price
- £14.12
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 9mo ago

MH Home King Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog King)
- Price
- £15.04
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago

Quality Beddings King Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (King 230x220cm)
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 1y ago

Casabella King Size Duvet 13.5 Tog - Premium Quality King Duvet for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable - (230cm x 220cm)
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago

Siebenschläfer Medium All Year Round Duvet (10.5 Tog King Size)
- Price
- £24.00
- Rating
- 4.7/5
- Reviews
- 25,334
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
52
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 83%
Open market
22%
- Slumberdown38%
- Silentnight16%
- Utopia Bedding8%
- Quality Beddings5%
- Casabella5%
- The Sleep Easy5%
Demand
10.5 Tog King Size Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 3.0× · 6 of 12 months tracked
Search terms
Top 10.5 Tog King Size Duvet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 10.5 tog king size duvet56K/yr
- kingsize duvet 10.5 tog28K/yr
- 13.5 tog king size duvet52K/yr
- king size quilt 10.5 tog12K/yr
- all seasons duvet king size13K/yr
- king size quilt 13.5 tog15K/yr
- king duvet 10.5 tog13K/yr
- king size quilts7K/yr
- kingsize duvet 13.5 tog35K/yr
- king-size quilt6K/yr
Reviews and returns
What reviews say buyers love and hate about 10.5 Tog King Size Duvet
We read the reviews and the return reasons for every product selling here.
“Poor quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10.5 Tog King Size Duvet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









