Zippo Lighter
brand-locked demand (top 5 brands take 95% of clicks) — Zippo Lighter doesn't clear our bar today.
Flapen Score
Is Zippo Lighter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Zippo Lighter is a £455K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.
Zippo Lighter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.3% over the last 90 days and 2.1% of searches end in a purchase.
£455K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Zippo Lighter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zippo - Windproof Lighter Brushed Chrome Base Model Refillable Reusable Windproof Design Gift Box Made in the USA
- Price
- £17.93
- Rating
- 4.6/5
- Reviews
- 32,343
- Age
- 16y ago
Zippo Windproof Lighter - Classic Street Chrome - Refillable - Reusable - Windproof Design - Gift Box - Made in USA
- Price
- £16.56
- Rating
- 4.5/5
- Reviews
- 5,342
- Age
- 18y ago
Zippo Butane Single Flame Insert - Windproof Lighter - Single Flame On Demand - Blue Flame - Refillable - For Original Cases - Gift Box - Metal - Made in USA
- Price
- £11.66
- Rating
- 4.3/5
- Reviews
- 5,995
- Age
- 11y ago
Zippo Street Brass Classic Pocket Lighter
- Price
- £19.99
- Rating
- 4.5/5
- Reviews
- 5,101
- Age
- 3y ago
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 175
- Age
- 2y ago
Trending
90-day click momentum
Zippo Windproof Lighter - Viking Norse God - Silver - Street Chrome Finish - Colour Image - Refillable - Reusable - Gift Box - Made in USA
- Price
- £28.75
- Rating
- 4.6/5
- Reviews
- 1,643
- Age
- 7y ago
Zippo Windproof Lighter - Logo & Flame Design - Green Matte - Refillable - Reusable - Windproof - Gift Box - Metal - Made in USA - Amazon Exclusive
- Price
- £29.98
- Rating
- 4.3/5
- Reviews
- 1,072
- Age
- 4y ago
Zippo Street Brass Classic Pocket Lighter
- Price
- £19.99
- Rating
- 4.5/5
- Reviews
- 5,101
- Age
- 3y ago
Zippo Lighter - High Polished Chrome Windproof Lighter
- Price
- £22.83
- Rating
- 4.7/5
- Reviews
- 3,408
- Age
- 24y ago
Zippo Butane Single Flame Insert - Windproof Lighter - Single Flame On Demand - Blue Flame - Refillable - For Original Cases - Gift Box - Metal - Made in USA
- Price
- £11.66
- Rating
- 4.3/5
- Reviews
- 5,995
- Age
- 11y ago
Newest
by launch date
Constantine Lighter Carved Vintage Heavy Armor Style Gold Petrol Kerosene St Benedict metal Lighter for Collect Men Dad Husband
- Price
- £11.56
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago
Kerosene lighter Lighters metal lighters kitchen candles (excluding fuel) black
- Price
- £14.60
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 1y ago
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 175
- Age
- 2y ago
LLIANG Vintage Antique Kerosene Lighter - Reusable Windbreak Cool Lighter - Birthday Gift for Mens Dads and Husbands (Black)
- Price
- £14.57
- Rating
- 4.0/5
- Reviews
- 163
- Age
- 2y ago
Zippo Street Brass Classic Pocket Lighter
- Price
- £19.99
- Rating
- 4.5/5
- Reviews
- 5,101
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
95
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
3%
- Zippo84%
- ZYBUX4%
- Dhjovate3%
- VVAY3%
- WallEgo2%
- LLIANG1%
- Open — no brand owns it (3 brands, 3%)
Zippo Lighter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Zippo Lighter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- zippo lighter669K/yr
- zippo275K/yr
- zippo lighters49K/yr
- lighter zippo12K/yr
- zippo lighter windproof8K/yr
- zippo lighter limited edition8K/yr
- classic zippo lighter10K/yr
- zippo armor8K/yr
- zippo style lighter7K/yr
- zippo pipe lighter5K/yr
What reviews say buyers love and hate about Zippo Lighter
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“The quality is sturdy”
“Has some weight to it”
“Worth the money”
“Works as advertised”
“Superb, fitted perfect”
What buyers complain about
67% of reviews“it broke after very little use”
“The overall feel of it is cheap”
“doesn't work”
“Really tiny”
“and I realised over time that it was turning a two inch section black through leakage”
Zippo Lighter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Zippo Lighter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
