zippo lighter
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£20.64avg listing price — sweet spot $15–$100
Price range
Good£4.47–£42.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£455K£455K/yr · 1.1M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,650.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, zippo lighter is a £455K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
zippo lighter market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £310K–£413K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
95
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
3%
- Zippo84%
- ZYBUX4%
- Dhjovate3%
- VVAY3%
- WallEgo2%
- LLIANG1%
- Open — no brand owns it (3 brands, 3%)
Demand
Weekly Amazon search volume, last 40 weeks — -15.3% search growth over the last 90 days.Top zippo lighter search terms
- zippo lighter669K/yr
- zippo275K/yr
- zippo lighters49K/yr
- lighter zippo12K/yr
- zippo lighter windproof8K/yr
- zippo lighter limited edition8K/yr
- classic zippo lighter10K/yr
- zippo armor8K/yr
- zippo style lighter7K/yr
- zippo pipe lighter5K/yr
Top zippo lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zippo - Windproof Lighter Brushed Chrome Base Model Refillable Reusable Windproof Design Gift Box Made in the USA
Zippo£17.934.6★32,343 rev
Zippo Windproof Lighter - Classic Street Chrome - Refillable - Reusable - Windproof Design - Gift Box - Made in USA
Zippo£16.564.5★5,342 rev
Zippo Butane Single Flame Insert - Windproof Lighter - Single Flame On Demand - Blue Flame - Refillable - For Original Cases - Gift Box - Metal - Made in USA
Zippo£11.664.3★5,995 rev
Zippo Street Brass Classic Pocket Lighter
Zippo£19.994.5★5,101 rev
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
ZYBUX£11.064.8★175 rev
Newest
by launch date
Constantine Lighter Carved Vintage Heavy Armor Style Gold Petrol Kerosene St Benedict metal Lighter for Collect Men Dad Husband
WallEgo£11.56128 rev
Kerosene lighter Lighters metal lighters kitchen candles (excluding fuel) black
Dhjovate£14.6014 rev
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
ZYBUX£11.06175 rev
LLIANG Vintage Antique Kerosene Lighter - Reusable Windbreak Cool Lighter - Birthday Gift for Mens Dads and Husbands (Black)
LLIANG£14.57163 rev
Zippo Street Brass Classic Pocket Lighter
Zippo£19.995,101 rev
Trending
90-day click momentum
Zippo Windproof Lighter - Viking Norse God - Silver - Street Chrome Finish - Colour Image - Refillable - Reusable - Gift Box - Made in USA
Zippo£28.754.6★
Zippo Windproof Lighter - Logo & Flame Design - Green Matte - Refillable - Reusable - Windproof - Gift Box - Metal - Made in USA - Amazon Exclusive
Zippo£29.984.3★
Zippo Street Brass Classic Pocket Lighter
Zippo£19.994.5★
Zippo Lighter - High Polished Chrome Windproof Lighter
Zippo£22.834.7★
Zippo Butane Single Flame Insert - Windproof Lighter - Single Flame On Demand - Blue Flame - Refillable - For Original Cases - Gift Box - Metal - Made in USA
Zippo£11.664.3★
What buyers say about zippo lighter
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is sturdy”
“Has some weight to it”
“Worth the money”
“Works as advertised”
“Superb, fitted perfect”
“Lovely design”
“Bought as a gift well received”
“great durability OK fit OK ease of use great”
“It seems to work reasonably well”
“Easy to use”
What buyers complain about
“it broke after very little use”
“The overall feel of it is cheap”
“doesn't work”
“Really tiny”
“and I realised over time that it was turning a two inch section black through leakage”
“It should oxidise and forma patina, not devolve into iron oxide”
“hard earned money”
“The only downside are the instructions that are in Chinese”
“I already have a plain zippo so this was a complete waste of money that the mrs bought me as a gift”
“Total waste of money”
Top return reasons
Common questions
- Is zippo lighter profitable to sell on Amazon United Kingdom?
- The niche generates £455K/yr across 29 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the zippo lighter niche?
- 9 brands and 95 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in zippo lighter?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the zippo lighter niche?
- Listings span £4.47–£42.11; the average listing price is £20.64 (sweet spot $15–$100). The average incumbent carries 4,650 reviews — the moat a new listing must climb.