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Zero Calorie Syrup

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Zero Calorie Syrup is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£243K/yr422K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
49%top-5 click share · 8 brands · 46 sellers

Flapen Score

Zero Calorie Syrup against its category

The dotted line is the Grocery average. Past it, Zero Calorie Syrup is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zero Calorie Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zero Calorie Syrup 422K times last year and spent an estimated £243K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
6.3%
Market size, estimated
£243Ka year
Peak month
February2.5× the quietest month
Top search term
skinny syrup153K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £3.00 to £24.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £9.16 that is £5K to £7K a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£3.00–£24.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #37 within Beverage Syrups & Concentrates. It carries 853 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
93%
Out of stock, average day
0.7%
Average rank
#37in Beverage Syrups & Concentrates
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
853per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Zero Calorie Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£37K£49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

46

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

2%

  • The Skinny Food Co61%
  • ABL Supplies14%
  • Free From Direct11%
  • Bulk7%
  • Linenvale3%
  • Sweet Freedom2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Zero Calorie Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Zero Calorie Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skinny syrup153K/yr
  • skinny food co100K/yr
  • zero calorie syrup49K/yr
  • the skinny food co27K/yr
  • skinny food16K/yr
  • skinny syrups11K/yr
  • 0 calorie syrup12K/yr
  • zero sugar syrup8K/yr
  • low calorie syrup7K/yr
  • skinny syrup salted caramel5K/yr

Reviews and returns

What reviews say buyers love and hate about Zero Calorie Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall34%−0.26

Horrible aftertaste

Disappointing taste

Bad aftertaste

Flavor8%

very unpleasant flavour

Flavour dramatically different

Horrible taste, really chemically

Dilute/Watery8%−0.26

Very watery and flavorless product

Very runny

tastes slightly watery

Sweetness7%+0.54

cant have the sugar

Extremely sweet

the sweeter is overwhelming

Value For Money6%+1.09

too pricey

price keeps going up

Too expensive

Love

Taste-Overall33%−0.26

This has a beautifully smooth taste

Absolutely delicious

This tastes delicious

Sweetness11%+0.54

not overly sweet

Sugar Free

Excellent products for a sweet treat

Flavor11%

Nice selection of flavours

Super vanilla flavour

Nice flavor

Value For Money8%+1.09

Excellent value

great value

Decent price

Quality-Overall7%+0.77

Consistent product

Good variety

Excellent product

FAQ

Common Zero Calorie Syrup questions

Answered from the same tracked data.