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Zellies Xylitol Mints

Fail

The top 5 brands take 100% of clicks, so Zellies Xylitol Mints is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£98K/yr50K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
74%top-5 click share · 3 brands · 68 sellers

Flapen Score

Zellies Xylitol Mints against its category

The dotted line is the Grocery average. Past it, Zellies Xylitol Mints is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zellies Xylitol Mints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zellies Xylitol Mints 50K times last year and spent an estimated £98K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
11.4%
Market size, estimated
£98Ka year
Peak month
November1.2× the quietest month
Top search term
peppersmith mints16K searches a year

02 · Price

A sale here is worth £17.23.

Listings sell for £17.23 on average, from £5.11 to £41.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £17.23 that is £4K to £9K a year per listing.

Average price
£17.23inside the $15 to $100 sweet spot
Price range
£5.11–£41.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Confectionery. It carries 769 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Confectionery
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
769per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Zellies Xylitol Mints products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Peppersmith66%
  • Zellies32%
  • Greenalle2%

Demand

Zellies Xylitol Mints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Zellies Xylitol Mints search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppersmith mints16K/yr
  • peppersmith14K/yr
  • zellies xylitol mints12K/yr
  • zellies6K/yr
  • zellies mints2K/yr

Reviews and returns

What reviews say buyers love and hate about Zellies Xylitol Mints

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.08

Expensive

Tad expensive

Price keeps going up

Taste-Overall19%+0.18

Taste doesn't last

Tastes awful

it tastes like chemical or plastic

Size-Overall10%−0.04

no where near the size I was after

Absolutely tiny package

Too small

Ingredients-Overall5%−0.06

Sadly that was not the case as it seems their claim for greater strength does not relate to the mint ingredient

CONTAINS PLASTIC

BUT STILL CHECK THE INGREDIENTS as some companies are claiming their products are plastic free

Flavor4%−0.01

wish the flavour lasted a bit longer

These premium mints are overly expensive, flavourless and swiftly forgotten

The flavour doesn't last and the gum is thick and rubbery

Love

Taste-Overall36%+0.18

Tasty and fresh

Good mints

Best tasting

Quality-Overall11%+1.33

Quality and suitable for diabetics

Really good mints

Excellent product

Value For Money10%−0.08

Worth it

GREAT VALUE FOR MONEY

Not too over priced

Freshness8%+0.90

Fresh

Fresh breath

it does taste refreshing

Flavor5%−0.01

The flavour is nice

Delicious and great texture

I have purchased this item months ago and was using it consistently for sometime, flavour is mild and good

FAQ

Common Zellies Xylitol Mints questions

Answered from the same tracked data.