Is yuzu profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the yuzu niche?

13 brands and 42 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in yuzu?

Top complaints mined from reviews: Value For Money, Taste-Overall, Sour. The return rate is 0.1%.

What does it cost to enter the yuzu niche?

Listings span £3.45–£25.51; the average listing price is £13.61 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.

yuzu

Worth a look

Shows low returns (0.1%), but a small market ($43K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great112

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.61

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Good+21.1%

90-day search growth — must beat 0% to launch

Price range

Okay£3.45–£25.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£43K

£43K/yr · 47K searches

According to Flapen's Amazon United Kingdom niche tracking, yuzu is a £43K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

yuzu market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £54K–£68K; units × avg price
Conversion rate: 6.8%
Avg BSR: #416
Page quality: 0%
Prime: 94%
Sponsored: 56%
Out of stock: 7.0%
Avg brand age: 56 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

Yutaka30%
1883 MAISON ROUTIN15%
The Spice Specialist11%
Monin9%
Food Sanctuary8%
YAMASAN KYOTO UJI8%
Open — no brand owns it (7 brands, 18%)

Top yuzu search terms

yuzu24K/yr +4.4%5.3% conv.
yuzu juice18K/yr +25.0%6.9% conv.
yuzu syrup5K/yr +105.3%7.1% conv.

All search terms

Top yuzu products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yutaka Yuzu Seasoning Sauce 100ml | Zesty & Refreshing Japanese Citrus Sauce | Perfect for Marinades Dressings & Dips

Yutaka£3.454.4★622 rev

1883 Maison Routin Premium Yuzu Lemon Syrup for Cocktails Mocktails Iced Tea Desserts & Bubble Tea - Vegan-Friendly Allergen-Free No Artificial Colours or Preservatives- 1L Glass Bottle

1883 MAISON ROUTIN£12.464.5★37 rev

100% Pure Japanese Citrus Yuzu Daidai Juice 300ml Authentic Tasty Japanese Citrus Daidai Juice Premium Cooking & Cocktail Ingredient No Additives Vegan Imported from Japan

The Spice Specialist£17.064.5★2 rev

Food Sanctuary£6.404.4★24 rev

MONIN Yuzu Fruit Mix Puree 1L for Cocktails Smoothies and Mocktails. Vegan-Friendly Allergen-Free 100% Natural Flavours and Colourings. 2-in-1 Yuzu Puree and Sugar Syrup Hybrid

Monin£16.564.2★28 rev

Newest

by launch date

Delief Original Korean Yuzu Syrup | Halal Certified | 200ml (250g) | Perfect for Tea Salad Dressing & Cocktail

WaNaHong£6.133 rev

6mo ago

Reàl Syrups | Reàl Yuzu Citrus Blend Infused Fruit Syrup | Real Yuzu juice | Great for Cocktails Cooking Baking and Desserts | 500ml

Reàl Infused Exotics£10.821 rev

6mo ago

1883 Maison Routin Premium Yuzu Puree Citrus Blend for Cocktails Mocktails Lemonades Teas & Desserts Vegan-Friendly No Preservatives 1L PET Bottle

1883 MAISON ROUTIN£14.651 rev

7mo ago

100% Pure Japanese Citrus Yuzu Daidai Juice 300ml Authentic Tasty Japanese Citrus Daidai Juice Premium Cooking & Cocktail Ingredient No Additives Vegan Imported from Japan

The Spice Specialist£17.062 rev

8mo ago

Kawashimaya Yuzu Juice 100% 250ml - Hand-Squeezed Natural Kito Yuzu Citrus Essence No Additives or Preservatives Made in Japan

KAWASHIMAYA£25.5111 rev

9mo ago

What buyers say about yuzu

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality juice”

Taste-Overall15%

“aromatic taste that feels much more refined than standard lemon or lime juice”

Flavor11%

“This flavour is our family favourite”

Sweetness8%

“The flavour is fresh, zesty, and not overly sweet”

Freshness7%

“It has a beautifully fresh”

Alcohol Flavor7%

“Perfect for cocktails”

Size-Overall3%

“the bottle size is perfect”

Baking3%

“Made cheese cake with most of it”

Sour3%

“works very well if you don't mind it a little sour”

Ease Of Use2%

“Keeping it simple to start with”

What buyers complain about

Value For Money15%

“It is expensive”

Taste-Overall15%

“As with all Yuzu juices the taste is very sharp”

Sour8%

“this is incredibly sour”

Flavor7%

“Flavour not great”

Size-Overall4%

“bottle is huge”

Oily/Greasy3%

“oils in it”

Cooking Instructions3%

“especially the dishes - unfortunately not the cooking of it herself -”

Quality-Overall3%

“not as good as Tosa Yuzu Juice”

Smell2%

“the smell is more orangey than grapefruit”

Common questions

Is yuzu profitable to sell on Amazon United Kingdom?: The niche generates £43K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the yuzu niche?: 13 brands and 42 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in yuzu?: Top complaints mined from reviews: Value For Money, Taste-Overall, Sour. The return rate is 0.1%.
What does it cost to enter the yuzu niche?: Listings span £3.45–£25.51; the average listing price is £13.61 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.