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Yuzu

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $43K a year here, so Yuzu is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£43K/yr47K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
64%top-5 click share · 13 brands · 42 sellers

Flapen Score

Yuzu against its category

The dotted line is the Grocery average. Past it, Yuzu is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yuzu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yuzu 47K times last year and spent an estimated £43K. The top 5 brands take 74% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
6.8%
Market size, estimated
£43Ka year
Top search term
yuzu24K searches a year

02 · Price

A sale here is worth £13.61.

Listings sell for £13.61 on average, from £3.45 to £25.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.61 that is £1K to £3K a year per listing.

Average price
£13.61under the $15 to $100 sweet spot
Price range
£3.45–£25.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #416 within Beverage Syrups & Concentrates. It carries 112 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
7.0%
Average rank
#416in Beverage Syrups & Concentrates
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Yuzu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

42

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • Yutaka30%
  • 1883 MAISON ROUTIN15%
  • The Spice Specialist11%
  • Monin9%
  • Food Sanctuary8%
  • YAMASAN KYOTO UJI8%
  • Open — no brand owns it (7 brands, 18%)

Search terms

Top Yuzu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yuzu24K/yr
  • yuzu juice18K/yr
  • yuzu syrup5K/yr

Reviews and returns

What reviews say buyers love and hate about Yuzu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.02

It is expensive

Expensive

A tad pricey for the amount you get

Taste-Overall15%−0.14

As with all Yuzu juices the taste is very sharp

not as clean tasting as juice

Doesn't taste of Yuzu

Sour8%−0.03

this is incredibly sour

For me the taste was a little punchier on the sour taste buds than lemon or lime

The sourness is so overwhelming that it would be hard to distinguish from regular lemon or lime juice in most applications

Flavor7%−0.15

Flavour not great

more prickly aromatics

Size-Overall4%+0.72

bottle is huge

Love

Quality-Overall19%+1.14

Great quality juice

Excellent product

You can really tell its made from high-quality

Taste-Overall15%−0.14

aromatic taste that feels much more refined than standard lemon or lime juice

The taste is great

Makes every drink taste amazing

Flavor11%−0.15

This flavour is our family favourite

The flavour is fresh, zesty, and not overly sweet

Refreshing yuzu flavour

Sweetness8%−0.03

The flavour is fresh, zesty, and not overly sweet

Very nice sharp citrusy taste - can be used in sweet or savoury dishes however we loved it on pancakes

Very sweet

Freshness7%+1.27

It has a beautifully fresh

This syrup is really refreshing

Refreshing yuzu flavour

FAQ

Common Yuzu questions

Answered from the same tracked data.