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Yorkshire Tea Gifts

Fail

The top 5 brands take 97% of clicks, so Yorkshire Tea Gifts is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£107K/yr104K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
70%top-5 click share · 7 brands · 93 sellers

Flapen Score

Yorkshire Tea Gifts against its category

The dotted line is the Grocery average. Past it, Yorkshire Tea Gifts is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yorkshire Tea Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yorkshire Tea Gifts 104K times last year and spent an estimated £107K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
10.3%
Market size, estimated
£107Ka year
Top search term
biscuit tea26K searches a year

02 · Price

A sale here is worth £10.07.

Listings sell for £10.07 on average, from £2.64 to £25.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.07 that is £3K to £5K a year per listing.

Average price
£10.07under the $15 to $100 sweet spot
Price range
£2.64–£25.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #616 within Tea. It carries 470 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#616in Tea
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
470per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Yorkshire Tea Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

93

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Yorkshire Tea78%
  • Oerich7%
  • stellar six4%
  • Clermont Bundles4%
  • Multiple2%
  • Espresso Yourself2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Yorkshire Tea Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.5× · 11 of 12 months tracked

Search terms

Top Yorkshire Tea Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biscuit tea26K/yr
  • yorkshire tea gift set15K/yr
  • yorkshire tea gifts28K/yr
  • biscuit brew6K/yr
  • caramelised biscuit tea5K/yr
  • yorkshire tea biscuit brew5K/yr
  • yorkshire biscuit tea5K/yr
  • yorkshire tea gift6K/yr
  • biscuit tea yorkshire6K/yr
  • biscuit brew yorkshire tea bags2K/yr

Reviews and returns

What reviews say buyers love and hate about Yorkshire Tea Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall38%+0.85

they were nasty tasting

the night time tea doesn't taste as nice

Im not a fan of the taste

Value For Money13%−0.12

Not great value

A complete waste of money

Ease Of Use8%+0.32

harder to get hold of

Smell8%−0.25

smells of glace cherry

Flavor7%+2.66

Not quite as good as the biscuit flavour. yellow box

I think theyve changed the recipe/flavour

Love

Taste-Overall50%+0.85

Delicious tea

Absolutely delicious

Amazing Tea

Flavor20%+2.66

Delicate biscuit flavour

Great flavour

Great flavour of tea x

Value For Money10%−0.12

Value for money

Good price

Great value for money

Smell4%−0.25

The smell is amazing

This tea has a cosy smell that really does remind me of dipping a biscuit into a hot cuppa

The sweet smells reminds me of Disney Hong Kong

Gifting Purpose4%+0.65

Excellent gift

Great gift for my mum

Gift set

FAQ

Common Yorkshire Tea Gifts questions

Answered from the same tracked data.