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York Fruits Jellies

soft demand (-35.7% this quarter) — York Fruits Jellies doesn't clear our bar today.

Flapen Score

43
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Market size 28Growth 7Conversion 97Competition 13Returns 100Price range 17Avg price 44Brand share 19Review moat 87Quality gap 65
This niche Category average

Is York Fruits Jellies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, York Fruits Jellies is a £120K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

York Fruits Jellies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.7% over the last 90 days and 15.0% of searches end in a purchase.

£120K

revenue / yr

Units sold / yr10K
Search volume / yr-35.7%71K
Conversion rate15.0%
Avg price£11.23

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 53
Top-5 product click share85%
Open market7%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement10%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews252

Top York Fruits Jellies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

£0£18K£36K£54K£72K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

53

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • New Berry Fruits43%
  • Tilz28%
  • Barratt8%
  • The Great British Kitchen8%
  • Krazy Kandi5%
  • YORK FRUITS3%
  • Open — no brand owns it (2 brands, 5%)

York Fruits Jellies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR15.0%Products10Brands8Top 5 Brands93%OOS Rate12.4%Rating4.4★Reviews252Avg BSR#14
6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Top York Fruits Jellies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • york fruits jellies18K/yr
  • newberry fruits14K/yr
  • york fruits12K/yr
  • new berry fruits7K/yr
  • newberry fruits original7K/yr
  • newbury fruits6K/yr
  • new berry fruits jellies original6K/yr
  • meltis newberry fruits liquid centre3K/yr

What reviews say buyers love and hate about York Fruits Jellies

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Taste-Overall42%

Great taste

Sweetness12%

Sweet Treats

Quality-Overall11%

very good product especially as a gift

Soft Feel6%

They are soft centred

Gifting Purpose5%

Great for a gift

What buyers complain about

64% of reviews
Value For Money32%

expensive

Advertised Vs Actual Product10%

This item has a sticker on it saying this is a set do not separate

Sweetness8%

No sugar shell

Dilute/Watery5%

Not really liquid inside

Durability5%

Gone within a few hrs

Common York Fruits Jellies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores York Fruits Jellies 43/100 on Amazon United Kingdom — Skip it. The niche generates £120K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -35.7% over the last 90 days.
Search demand for York Fruits Jellies on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 9.4× the quietest.