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York Fruits Jellies

Fail

Demand is soft, at -35.7% this quarter, so York Fruits Jellies is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£120K/yr71K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
85%top-5 click share · 8 brands · 53 sellers

Flapen Score

York Fruits Jellies against its category

The dotted line is the Grocery average. Past it, York Fruits Jellies is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The York Fruits Jellies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for York Fruits Jellies 71K times last year and spent an estimated £120K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
15.0%
Market size, estimated
£120Ka year
Peak month
December9.4× the quietest month
Top search term
york fruits jellies18K searches a year

02 · Price

A sale here is worth £11.23.

Listings sell for £11.23 on average, from £5.07 to £17.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £11.23 that is £6K to £8K a year per listing.

Average price
£11.23under the $15 to $100 sweet spot
Price range
£5.07–£17.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #14 within Confectionery. It carries 252 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
80%
Out of stock, average day
12.4%
Average rank
#14in Confectionery
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
252per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top York Fruits Jellies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

53

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • New Berry Fruits43%
  • Tilz28%
  • Barratt8%
  • The Great British Kitchen8%
  • Krazy Kandi5%
  • YORK FRUITS3%
  • Open — no brand owns it (2 brands, 5%)

Demand

York Fruits Jellies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top York Fruits Jellies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • york fruits jellies18K/yr
  • newberry fruits14K/yr
  • york fruits12K/yr
  • new berry fruits7K/yr
  • newberry fruits original7K/yr
  • newbury fruits6K/yr
  • new berry fruits jellies original6K/yr
  • meltis newberry fruits liquid centre3K/yr

Reviews and returns

What reviews say buyers love and hate about York Fruits Jellies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%−0.25

expensive

pricey

Cost. These were not worth the money

Advertised Vs Actual Product10%−0.05

This item has a sticker on it saying this is a set do not separate

Sweetness8%+1.10

No sugar shell

most disappointed was my favourite sweet

such a shame you have not using the older recipe for these sweet

Dilute/Watery5%−0.02

Not really liquid inside

no proper liquid

Durability5%+0.20

Gone within a few hrs

Love

Taste-Overall42%+0.45

Great taste

Very tasty fruits indeed

Perfect treat

Sweetness12%+1.10

Sweet Treats

Great sweets

Perfect sweet

Quality-Overall11%−0.07

very good product especially as a gift

New Berry Fruits are a very well respected

the quality is excellent

Soft Feel6%

They are soft centred

just very soft

Really love these jellies with a soft centre

Gifting Purpose5%+0.73

Great for a gift

Good present

Great treat gift

FAQ

Common York Fruits Jellies questions

Answered from the same tracked data.